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Fulfill orders from your warehouse with faster, cheaper, and more accurate deliveries
Why Fulfilled by Merchant?
Fulfilled by Merchant is a suite of solutions that can transform how you fulfill customer orders. It offers you the freedom to manage your inventory and delivery with precision and efficiency. It can also help align your stock levels and optimizes order processing across multiple sales channels. With Fulfilled by Merchant, you can access superior shipping options that ensure fast and reliable delivery, and you can protect the health of your selling account from delivery-related issues. Use it for your entire catalog, or in combination with Fulfillment by Amazon (FBA) to tailor your business strategy.
Customize fulfillment and improve delivery
Set your own shipping rates, capacity limits, and handling and transit times—or use Shipping Settings Automation to calculate delivery dates that are shorter and more exact, which can lead to increased sales.
Lower shipping costs while protecting performance
Use Amazon Buy Shipping to get pre-negotiated rates that are over 31% lower on average compared to retail ground rates for UPS, FedEx, and USPS. We’ll also refund costs for claims when customers report that packages don’t arrive.
Manage your inventory more effectively
Use Veeqo, an Amazon company, to automate inventory management and purchase shipping labels for your orders on Amazon and other ecommerce channels like eBay, Etsy, Shopify, and Walmart.
Offer Prime and Premium Shipping
After meeting performance requirements, you may be eligible to enroll in Premium Shipping or Seller Fulfilled Prime to offer customers the one- and two-day shipping speeds they love. Seller Fulfilled Prime also puts the Prime badge on your offers.
Fulfill specialty products
Store, pack, and ship items that you prefer to fulfill yourself. Or sell heavy or bulky products, slowing-moving inventory, or temperature-sensitive products that can’t be sold through FBA.
Simplify returns and refunds
Use tools to streamline returns and refunds, and engage with buyers when they have questions or need support. Fulfilled by Merchant can be an opportunity to put a personal touch on the post-order experience.
Ready to get started?
Step 1.
Sign up for a selling account
Sign up for a selling account, or log in to Seller Central if you already have one. We recommend using a Professional selling account so you can take advantage of a full range of services.
Step 2.
List your products
Match offers to existing product listings in the Amazon store, or create new detail pages for products that aren’t yet in our catalog.
If you own a brand, you can enroll it with Amazon before you list to unlock a suite of additional selling tools and protection benefits.
If you own a brand, you can enroll it with Amazon before you list to unlock a suite of additional selling tools and protection benefits.
Step 3.
Configure shipping and return settings
You can use settings and templates to define a handling time, transit time, and capacity limit that match your operations.
You can also use Shipping Settings Automation and an automated handling time to optimize the delivery dates that appear to customers. Consider setting up a cancellation window to reduce the number of order-cancellation requests you receive from buyers.
You should check your return settings and make adjustments, if necessary. You can create additional return policies for your business that match or exceed Amazon’s policy.
You can also use Shipping Settings Automation and an automated handling time to optimize the delivery dates that appear to customers. Consider setting up a cancellation window to reduce the number of order-cancellation requests you receive from buyers.
You should check your return settings and make adjustments, if necessary. You can create additional return policies for your business that match or exceed Amazon’s policy.
Step 4.
Manage inventory and fulfill customer orders
Use Manage Inventory to update product and offer information. You can also use Multi-Location Inventory to sync inventory stored in multiple places.
When you receive a customer order, you can review it, confirm shipping, and provide tracking information using Manage Orders. Make sure you confirm shipment within your stated handling time.
You can also purchase and print shipping labels for customer orders using Amazon Buy Shipping. Your order will be confirmed and tracked automatically. If you prefer, you can use Veeqo, our Shipping API, or other multi-channel integrators as your channel for Amazon Buy Shipping.
When you receive a customer order, you can review it, confirm shipping, and provide tracking information using Manage Orders. Make sure you confirm shipment within your stated handling time.
You can also purchase and print shipping labels for customer orders using Amazon Buy Shipping. Your order will be confirmed and tracked automatically. If you prefer, you can use Veeqo, our Shipping API, or other multi-channel integrators as your channel for Amazon Buy Shipping.
Step 5.
Handle cancellations, returns, refunds, and customer service
Check regularly for buyer-requested cancellations using Manage Orders.
For returns, we automatically enroll sellers in our prepaid returns label program for US sales and authorize all return requests that meet our policy. Customer return requests that fall outside Amazon’s return policy or are category exempt are sent to you for review. You need to respond to all return requests within 24 hours using Manage Returns. You can authorize, close, or complete a return.
Use Buyer-Seller Messaging to communicate with buyers so you can complete orders or respond to customer service inquiries.
For returns, we automatically enroll sellers in our prepaid returns label program for US sales and authorize all return requests that meet our policy. Customer return requests that fall outside Amazon’s return policy or are category exempt are sent to you for review. You need to respond to all return requests within 24 hours using Manage Returns. You can authorize, close, or complete a return.
Use Buyer-Seller Messaging to communicate with buyers so you can complete orders or respond to customer service inquiries.
Step 6.
Monitor your shipping performance
Use the Fulfillment Insights Dashboard to track your performance, comparing promised and actual delivery times to diagnose gaps and help increase sales.
Make sure you also check your performance regularly using the Account Health dashboard. You can track your rates for order defects, late shipments, pre-fulfillment cancellations, and valid tracking. You can also confirm your compliance with key Amazon policies.
Make sure you also check your performance regularly using the Account Health dashboard. You can track your rates for order defects, late shipments, pre-fulfillment cancellations, and valid tracking. You can also confirm your compliance with key Amazon policies.
Step 7.
Try advanced shipping options
After meeting performance requirements, you may want to explore programs like Premium Shipping and Seller Fulfilled Prime to offer customers the one- and two-day shipping speeds they love. Seller Fulfilled Prime also puts the Prime badge on your offers.
Fulfilled by Merchant tools and programs
Set accurate delivery promises
Shipping Settings Automation
Calculate delivery dates that are shorter and more exact based on your location, the customer’s location, and information from past deliveries.
Sellers who use Shipping Settings Automation sold 10% more units on average.*
*Based on a study of third-party US domestic sellers on Amazon.com from January - June 2022
Multi-Location Inventory
Sync your inventory across locations in real time to simplify order fulfillment and provide customers with shorter, more exact delivery dates.
Streamline label purchases
Amazon Buy Shipping
Purchase and print shipping labels in one place while getting great rates for UPS, FedEx, USPS, Amazon Shipping, and other major carriers. You’ll also enjoy increased protection for delivery claims.
Get 6x more Amazon-paid refunds for A-to-z claims and 1.5x more SAFE-T claim reimbursements for orders managed through Customer Service by Amazon and Seller Fulfilled Prime.*
*Compared to claims received for orders shipped on time not using Amazon Buy Shipping. To be eligible for A-to-z claim protection, you must purchase the shipping label through Amazon Buy Shipping, ship on time (considered the moment of the carrier’s first scan), and respond to any customer inquiry in Buyer-Seller Messaging within 48 hours. To be eligible for a SAFE-T claim reimbursement, you must purchase the shipping label through Amazon Buy Shipping and ship on time (considered the moment of the carrier’s first scan).
Veeqo
Veeqo, an Amazon company, is a free multi-channel shipping software that offers the lowest shipping rates and up to 5% back in credits on eligible shipments. You can use Veeqo to update inventory and manage orders from Amazon, eBay, Etsy, Shopify, Walmart, and more.
Earn up to 5% on eligible shipments with Veeqo.
* As compared to Amazon sellers who purchase shipping labels outside Amazon Buy Shipping and ship on time.
Reach more loyal Amazon customers
Seller Fulfilled Prime
Display the Prime badge on your offers while providing customers with same-day, one-day, and two-day delivery.
Frequently Asked Questions
What is Fulfilled by Merchant?
Fulfilled by Merchant is a suite of solutions that helps you save time and money when you fulfill customer orders yourself. Use tools and automation to sync your inventory and streamline the orders you receive from Amazon, as well as other sales channels. Get great shipping rates and offer customers fast, reliable delivery while enjoying increased account-health protection for delivery-related claims.
Use Fulfilled by Merchant solutions for every product you sell, or use them for select products while you sell others through Fulfillment by Amazon (FBA).
Use Fulfilled by Merchant solutions for every product you sell, or use them for select products while you sell others through Fulfillment by Amazon (FBA).
Why should I use Fulfilled by Merchant services?
There are lots of reasons to use Fulfilled by Merchant:
- Use Shipping Settings Automation to calculate delivery dates that are shorter and more exact. These better delivery dates can lead to increased sales.
- Purchase shipping labels with Amazon Buy Shipping to get pre-negotiated shipping rates that are over 31% lower on average compared to retail ground rates for UPS, FedEx, and USPS. If you purchase shipping labels with Amazon Buy Shipping and ship on time, you’ll also enjoy increased protection for delivery claims.
- Store, pack, and ship items that you prefer to fulfill yourself. Sell heavy or bulky products, slowing-moving inventory, or temperature-sensitive products that can’t be sold through FBA.
- Use tools to streamline returns and refunds, and engage with buyers when they have questions or need support. Fulfilled by Merchant can be an opportunity to put a personal touch on the post-order experience.
How much does it cost to use Fulfilled by Merchant services?
Costs for fulfillment vary based on the products you sell and the weight and dimensions of customer orders. You can choose from a variety of Fulfilled by Merchant services to help lower your costs. For example, pre-negotiated shipping rates through Amazon Buy Shipping are over 31% lower on average compared to retail ground rates for UPS, FedEx, and USPS. You can also get up to 5% back on eligible shipments with Veeqo, our free shipping software.
How do I get started with Fulfilled by Merchant?
To get started with Fulfilled by Merchant, sign up for a selling account, or log in to Seller Central if you already have one. We recommend using a Professional selling account so you can take advantage of a full range of services.
Next, you’ll want to list your products. Match offers to existing product listings in the Amazon store, or create new detail pages for products that aren’t yet in our catalog.
After listing, you can use settings and templates in Seller Central to define a handling time, transit time, and capacity limit that match your operations. You can also use Shipping Settings Automation and an automated handling time to optimize the delivery dates that appear to customers.
When you receive a customer order, you can review it, confirm shipping, and provide tracking information using Manage Orders. Make sure you confirm shipment within your stated handling time.
You can also purchase and print shipping labels for customer orders using Amazon Buy Shipping. Your orders will be confirmed and tracked automatically. If you prefer, you can use Veeqo, our Shipping API, or other multi-channel integrators as your channel for Amazon Buy Shipping.
Next, you’ll want to list your products. Match offers to existing product listings in the Amazon store, or create new detail pages for products that aren’t yet in our catalog.
After listing, you can use settings and templates in Seller Central to define a handling time, transit time, and capacity limit that match your operations. You can also use Shipping Settings Automation and an automated handling time to optimize the delivery dates that appear to customers.
When you receive a customer order, you can review it, confirm shipping, and provide tracking information using Manage Orders. Make sure you confirm shipment within your stated handling time.
You can also purchase and print shipping labels for customer orders using Amazon Buy Shipping. Your orders will be confirmed and tracked automatically. If you prefer, you can use Veeqo, our Shipping API, or other multi-channel integrators as your channel for Amazon Buy Shipping.
