Acast

Congratulations to our very own Hannah Berner, co-host of Giggly Squad, for her first Netflix comedy special, “We Ride at Dawn”, which premieres today! Be sure to give it a watch and don't miss Hannah later on The Tonight Show Starring Jimmy Fallon 🎉 https://lnkd.in/eZJXBCyf

Today we’ve announced our expansion into Japan through a new partnership with Otonal Inc. The partnership will open up Acast’s 125,000 podcasts to the Japanese market, offering local brands and advertisers access to globally-acclaimed content. https://lnkd.in/eFETw5Z2

Podcast Advertising is a Game-Changer in a Cookieless World 🍪 🎙️ The phase-out of third-party cookies has pushed advertisers to search for effective alternatives—and they should look no further than podcast advertising. Podcasting thrives on first-party data and contextual relevance, making it a sure-fire solution for the cookieless future. In our interview with Podscribe's Matthew Drengler we learn how podcast ads offer accurate attribution while securing privacy compliance to reach a highly engaged audience. 🔗 Read the full article: https://lnkd.in/gXWwZzJQ #DigitalMarketing #PodcastAdvertising #PrivacyFirst #CookielessFuture

Coming out of the late spring and early summer events like The Podcast Show and Cannes Lions International Festival of Creativity, there is a growing buzz in the industry around the value of strong creative in advertising. Acast Global SVP of Advertising Joe Copeman wrote about his takeaways and 5 key ways that brands can begin thinking about quality creative to connect with podcast audiences. https://lnkd.in/gExnBU_V

Congratulations to Acast Global VP of Marketing and Growth Patrick Butkus who was recently named to Performance Marketing World's Top 100 Power List 🏆 In his role, Pat oversees Marketing & Growth teams tasked with building awareness and scaling the acquisition of creators and advertisers to the world’s leading independent marketplace.

Forrige uke arrangerte vi sommerfest for våre partnere og annonsører 💛 Vi hadde også et faglig opplegg med fokus på sosiale mediestrategi med Helle Nordby fra podkasten "Chit Chat med Helle", hvordan naile natives med Thea Klingenberg fra "Foreldrerådet" samt en oppdatering på markedet fra Acast. Tusen takk til alle som stakk innom! Hvis du lurer på hvordan annonsering i våre podcaster kan styrke din merkevare, ta gjerne kontakt med salg@acast.com

Unveiling our latest report, conducted in collaboration with media agency OMD Sweden a comprehensive new study that reveals podcast advertising surpasses other media in brand building and is highly effective in generating long-term sales. According to the findings, podcast advertising delivers a return on ad spend (ROAS) of 4.9 times, making it one of the most profitable media channels. The study was conducted in Sweden and is applicable worldwide thanks to its reach. 💥 Key findings - Podcast advertising gives: Highest short-term ROAS: 4.2x (vs. 2.7x avg. across other media) Top long-term ROAS: 4.9x (vs. 3.7x avg.) 35% more cost-effective in driving brand awareness (compared to average media) Up to 18% boost to TV/online video mix effectiveness Podcast advertising isn't just about brand building – it's a powerhouse for driving both short-term and long-term sales. Are you leveraging the full potential of podcast advertising in your campaigns? Please email: sales@acast.com to learn more and to access the full study.

Looking for insights from The Podcast Show about breaking into podcasting in Asia? Timi Siytangco shares her thoughts, with thanks to Jennifer Bennett and Yi Yang. The key takeaways: - Podcasts vs. Legacy Media: A complementary platform, not a threat. - Partnerships: Essential for localised content. - Speed and Innovation: Expect rapid decision-making and feedback. - Show Up: Understand and engage with your target audience. - Navigating China’s Unique Ecosystem: Get educated on the "walled garden".

As a marketer, you'll know all about 'time spent' metrics—from website stickiness to video engagement. But have you considered whether that time was well-spent? Now that’s a precious commodity in marketing today. In a recent survey, a staggering 92% of respondents said podcasts provide a mental health boost. 🧘 Advertisers looking to reach audiences in a positive frame of mind should look no further than podcast advertising. Discover more and learn how to respectfully approach advertising in such a sacred audio space 👇

The Italian podcast landscape is full of potential, making it the perfect time to partner with Chora Media at this year’s Salone Internazionale del Libro di Torino in Turin, Italy. Our Managing Director, International, Megan Davies, delivered invaluable insights into the dynamic landscape of Italian podcasting, highlighting both opportunities and challenges. Want to dive deeper? Read the full recap of the discussion, which is available in both English and Italian. (https://lnkd.in/e7keTz8A)