Małgorzata Wierzbicka

Hello Warsaw! Let's meet at Conversion Conf by Conversion Club tommorow and on Wednesday. Me and Filip will be there to discuss how we can help boosting your email marketing monetization to the next level!🚀

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Sponsored Brand Ads - new for brands! 🚀 With this onsite marketing feature from Kaufland Global Marketplace you can put your brands into the spotlight and set them apart from the competition. Your advantages at a glance: 🔹Focus on your brand, not on the individual product: you can highlight several offers at the same time. 🔹Performance-based advertising: SBA works as an auction system with keyword targeting following the cost-per-click principle (= you don't pay for the ad, but only when it is clicked). 🔹Full control: You set a maximum budget for the campaign. As soon as the maximum is reached, your campaign will be paused and no additional fees are charged. 🔹Detailed analysis options: You can strategically optimize your campaigns at any time. You already know Sponsored Product Ads - now it's your brands' turn! Give them the reach they deserve! Discover all further information about SBA here and find out whether you are eligible to use this promising feature on the Kaufland marketplaces: 👉https://lnkd.in/emeTNSQM It pays to be quick: all users will receive exclusive promotional discounts until September! 💸 If you have more questions, contact me 📩 ------------------------------------------------------------------------- 💫 My name is Simona, and I specialize in assisting sellers on the Kaufland Global Marketplace to achieve success. 💫 Interested in chatting about marketplaces? 💫 Feel free to reach out, and let's connect! #KauflandGlobalMarketplace #eCommerce #Marketplace

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It's definitely worth joining tomorrow's webinar launching the new "Brand Z" report and catching insights about the world's strongest brands. I also recommend reading the entire report after the launch! #brandz #kantar #strongbrands #blueprintforbrandgrowth Kantar, Insights by Kantar

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ROAS CALCULATOR TEMPLATE by me! Incredibly useful for marketers!

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I had a blast last week at Post For Rent Hungary and Kreatív Magazin's joint event, where they discussed how to reach Gen Z successfully. Here are my key takeaways from the presentation of Zoltan Keresztessy, Marketing and Business Development Director of Post For Rent: → The principles of Philip Kotler's marketing mix are still valid today (1. product 2. price 3. place 4. promotion), but the priorities changed: in 2024, there's a more significant emphasis on the promotion and the promoters than the location → In classic media, they created a main idea for one platform (e.g., a TV commercial) and mutated the same thing for other platforms. In digital marketing, each platform requires its own strategy, which gives brands more opportunity to showcase themselves to their audience. → We decide under 2.3 seconds if we'd like to watch a TikTok video. → Every 4th purchase happens on mobile. → 40% of Gen Z users use TikTok as a search engine. → Gen Z's threshold in watch time is 4 minutes on TikTok. → Influencers and creators started appearing in linear media (e.g., TV shows and magazines), which helps drive the younger generation towards these marketing tools. What are your experiences? Would you add something? Leave a comment below if you'd like 👇🏼

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➡ Why is it worth attending industry conferences? Dominik Kępka, our Business Development Manager, has summarized the April conferences he attended: Warszawskie Dni Informatyki, Poland & CEE Retail Summit, and #Acceler8IT. 👉 Why is it important for us to attend such conferences? 1️⃣ Staying up-to-date with #trends - Attending allows us to keep tabs on the latest trends and innovations in our industry. This is crucial for tailoring our offerings to evolving needs and expectations. 2️⃣ #Networking opportunities - They provide an excellent chance to forge valuable business relationships. That's why we value good networking! 3️⃣ #Support for our experts - Our presence at conferences isn't just about acquiring knowledge; it's also about supporting #Jiters when they present. Sharing expertise and experiences helps us build a stronger #community and solidify our position as industry leaders. Dominik, thank you for representing the #JitTeam at these events!💛 We have more conferences lined up - we'll be at #CraftIT in #Rzeszów on May 25th, and in June, we'll meet at #ITManagerofTomorrow in #Gdynia. #thehumanfactorofIT #conference #warszawa #WDI #WarsawITDays #RetailSummit #konferencjeIT #ITconference #event #meetup #peopleofIT

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Omnichannel & Loyalty programme in practice! Enjoy:)

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𝗠𝘆 𝗰𝗹𝗶𝗲𝗻𝘁’𝘀 𝗔𝗣𝗣 𝗴𝗼𝘁 10,000 𝗱𝗼𝘄𝗻𝗹𝗼𝗮𝗱𝘀 𝗶𝗻 𝗮 𝗺𝗼𝗻𝘁𝗵. Here are the steps that we followed: Poland-based polished food company named Glovo was our client. It had a problem with customer acquisition. It spent too much on marketing but the results were not good. We made certain changes in the entire campaign. ✅ Choose a single platform for marketing based on the competitor’s success. ✅ Delivered core marketing messages in all the ads. ✅ Added social currency (nationalism) in every ad ✅Inducing strong network effects through the referral system. These steps seem very simple, right? But always moving to the basics is very uncommon. If you want to increase your customer acquisition rate, follow: Shivam Singh

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Rohlik.cz rolls up $170M to expand in European grocery delivery and sell its tech to others Rohlik.cz has managed to stand out and secure a strong position amid market volatility. On Friday, Rohlik announced it had raised $170 million in new funding, marking a significant step in its ongoing expansion across Europe. Founded in 2011, Rohlik Group has carved a unique niche by focusing on local, high-quality food sources and smaller warehouses, which sets it apart from the traditional, large-scale supermarket model. It offers a vast selection of 17,000 products and promises delivery within 1 to 2 hours, making it a favorite among consumers seeking convenience and fresh, local produce. The latest funding round, led by the European Bank for Reconstruction and Development (EBRD), along with previous backers such as Sofina and Index Ventures, will help Rohlik accelerate its growth plans. The company aims to launch operations in ten new cities over the next six years. Additionally, it plans to license its proprietary logistics and robotics technology to other delivery services, further strengthening its influence in the market. Despite the challenges that have beleaguered many in the grocery delivery sector post-pandemic, Rohlik's strategic approach has kept it resilient. As Vineta Bajaj , CFO at Rohlik Group, proudly states, “Securing over $170m of fresh capital in the current economic environment is a true testament to the Rohlik Business Model. It also signals that online grocery is a growth sector and that we are definitely a market and global leader in this field. We have taken a thoughtful but ambitious approach to growth and expect to be cash flow positive in less than 12 months.” CEO and founder Tomáš Čupr highlights the company’s innovative edge, noting that replacing Rohlik would require shopping at five different stores. This unique positioning has enabled Rohlik to serve 800,000 customers in 2023 alone. Rohlik also continues to expand its technological capabilities, with plans to roll out point-of-sale systems in its partner restaurants and develop more advanced analytics and robotics for its operations. As Rohlik pushes forward, it serves as a beacon of resilience and innovation in a sector rife with upheaval. With eyes set on achieving €1 billion in revenues and becoming cash flow positive by the end of 2024, Rohlik is positioned not just to survive but to thrive in the competitive landscape of grocery delivery. Rohlik's journey underscores the importance of agility and a strong focus on quality and local partnerships in sustaining growth and navigating the complexities of the modern food delivery market. Stay ahead with the latest in food delivery news from the weekly Boolanga Bites newsletter, brought to you by Boolanga Business. Sign up for our LinkedIn newsletter now to receive weekly updates directly to your inbox every Monday.

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🚨 Kaufland Global Marketplace is less than 30 days away from the launch of Kaufland.pl: The new Kaufland marketplace goes online in Poland on 7th August, with Kaufland.at launching in Austria on 4th September! 🚨 🇵🇱 🇦🇹 More than 2,000 sellers are already aboard and waiting to launch in the new countries. Are you one of them and have you already completed the onboarding process? No? Then now is the time! 🐦Early Bird offer for the first three months following the launch of each marketplace: 💸 0% commission – any sales go straight to your pocket 💸 A combined €1,200 Sponsored Product Ads discount for both marketplaces 💸Additional 3 months free basic fee for Kaufland Global Marketplace Take the opportunity to expand quickly and easily into Poland and Austria and gain access to: 🔹 Fast-growing markets 🔹 Excellent sales opportunities 🔹 Millions of new customers 🔹 Additional revenue Right from the launch of the marketplaces, your offers will benefit from an enormous amount of awareness and the high level of trust placed in the Kaufland brand. With 245 stores, Kaufland is one of the leading food retailers in Poland and has 99 percent brand awareness. In Austria, this figure is over 40 percent, although Kaufland does not have a brick-and-mortar presence there. In addition, Austria’s geographical proximity to countries such as Germany and the Czech Republic, where Kaufland already operates online marketplaces, offers a clear advantage in terms of fast delivery times. So, what are you waiting for? Complete the onboarding process now and break new ground with us in Poland and Austria! 🚀 #KauflandGlobalMarketpalce #eCommerce #Marketplace

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Unveiling eCommerce Trends in Slovakia: Insights from 47,462 Detections Introduction: Slovakia, with its growing digital economy and tech-savvy population, holds a significant position in the eCommerce landscape. By analyzing the distribution of eCommerce usage across Slovakian websites, we can uncover valuable insights into the country's evolving online retail scene. Overview of Data: As of the latest update on April 26th, 2024, our analysis encompasses a comprehensive dataset comprising 47,462 detections of eCommerce technologies deployed across Slovakian websites. These detections provide a detailed snapshot of the prevalence and adoption of eCommerce solutions within Slovakia's digital ecosystem. Key Findings: Sector-wise Distribution: Our analysis reveals a varied distribution of eCommerce usage across different sectors in Slovakia. While traditional retail segments such as electronics, fashion, and home goods remain prominent, there is a noticeable increase in eCommerce adoption within niche markets, including specialty foods, artisanal crafts, and personalized goods. Regional Disparities: Slovakia's eCommerce landscape exhibits regional variations, with certain areas showing higher concentrations of online retail activity. Urban centers and regions with strong digital infrastructure tend to lead in eCommerce adoption, driven by factors such as population density, internet connectivity, and economic development. Platform Preferences: Within the realm of eCommerce platforms, our data highlights diverse preferences among Slovakian businesses. While some opt for popular platforms like Shopify, WooCommerce, and PrestaShop, others prefer custom-built solutions tailored to their specific needs. Factors influencing platform choice include scalability, ease of use, customization options, and cost considerations. Conclusion: The analysis of eCommerce usage distribution in Slovakia offers valuable insights into the country's digital retail landscape. With over 47,000 detections recorded, it is evident that eCommerce continues to thrive as a vital component of the Slovakian economy. By embracing emerging trends, harnessing innovative technologies, and adapting to changing consumer preferences, Slovakian businesses can unlock the full potential of the digital marketplace and drive sustainable growth in the eCommerce sector. #eCommerceSlovakia #OnlineRetail #DigitalCommerce #SlovakianMarket #RetailTech #mCommerce #TechAdoption #MarketInsights #BusinessStrategy #ConsumerBehavior #TechnologyTrends #DigitalEconomy #MobileShopping #ARVRCommerce #DigitalTransformation #RetailSector #OnlineBusiness #SlovakianBusiness #DigitalMarketing #TechInnovation #LinkedInMarketing

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The moment we were all waiting for is approaching. 🤗 Planning advertising and media landscapes will be even more interesting. Videos will get even higher value. Advertisers and content creators will have even more on their plate. But the final goal is that we all work together towards serving more relevant ads, staying original, taking care of our and our clients' brands and shaping up new success stories in the new era of digital in Slovenia. Let's get the party started. 🎉 P.S. If you are wondering how to plan, kick off and manage the new digital channel, drop me a line. We at Optiweb may know a trick or two and are happy to assist your brand growth. Or we can simply brainstorm together. And yes, thank you Aleph Group, Inc for insightful webinar on the topic!

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I had the pleasure of participating in the certification of Competence Navigator™. Organizational development tools that verify the level of competence of employees in the most effective way for the organization. As part of the International Coaching Certification.

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Find the difference. ❌ Small thing that can ruin the best campaign. In the original, organic video - available in English - by Copa90 x NikeBerlin we find Robert #Lewandowski, who in impeccable Polish says "Naprzód Polska" (Come on Poland!). There's nothing but great and engaging video. But: ❌ The same video was used for #advertising purposes and here it's not so good anymore. It's actually quite ➡ a common oversight by brands: #translating into the local language by: ◼ ad platforms that allow #automatic translation ◼ own translation without #native verification Maybe it's just a small thing, maybe I'm just nitpicking. But... Sometimes a small thing makes the whole perception distorted. Especially when subtitles in vertical video formats (Shorts, Reels, etc) are commonly used and the user actually reads them. Nadchodzić Polska? 🇵🇱 It's like saying "To be comming Poland".

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In less than 30 days, Kaufland Global Marketplace will launch Kaufland.pl in Poland on the 7th of August, followed by Kaufland.at launching in Austria on the 4th of September! 🚀 Complete the onboarding process now and break new ground with us in Poland and Austria. More than 2,000 sellers are already aboard and waiting to launch in the new countries. Are you one of them, and have you already completed the onboarding process? No? Then now is the time! 🚨Early Bird offer for the first three months following the launch of each marketplace: 🚨 0% commission – any sales go straight to your pocket 🚨A combined €1,200 Sponsored Product Ads discount for both marketplaces 🚨Additional 3 months free basic fee for Kaufland Global Marketplace #KauflandGlobalMarketplace #eCommerce #Marketplace

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🔜 THE KAUFLAND MARKETPLACE IS GROWING 🚀 Since its launch in Slovakia in February 2023, it has won the favor of many customers and has become one of the leading players on the Slovak market. Almost 5,000 registered sellers currently offer products here. And there is more - on August 7th, it starts in Poland, and from September 4th it comes to customers in Austria. With this step, they are joining the marketplaces in Slovakia, the Czech Republic and Germany. Kaufland marketplace is a comprehensive solution that allows sellers to access five countries simultaneously and gain 8️⃣ 1️⃣ million online customers. Ideal for traders who want to grow nationally and internationally 🌍 #Kaufland #KauflandSlovensko #KauflandGlobalMarketplace #eCommerce

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Quite often we hear about the usage of generative AI in the modern workplace but what practical applications does it truly have: 🔴 Will it help me achieve greater efficiency in performing my daily tasks only for me to be "rewarded" with even more tasks to my workload? 🔵 Will it eliminate my job or reduce job positions in my field and negatively impact my livelihood? ⚫ Will it help me manage my workload more efficiently, so that I have more time to apply to my personal life? 👈 👈 👈 Register for our webinar, where we will demonstrate the utilization of generative AI across a range of organizational departments (This is in Czech, but we'd be happy to prepare an English language webinar for you and your team.- Get in touch!) 🏄‍♀️

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Financing is - next to regulations - the most important factor encouraging companies to green transformation. As this report shows 👇, there is definitely too little money to implement an effective green change in the global economy. And without financing, with only regulations, the whole project will fail...

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