Krzysztof Czapnik

So, apparently the guide we’ve made for Screaming Frog to google sheets was a very popular demand in SEO Vibes, Poland. Sharing it again for the sake of other folks who missed my talk yesterday. This simple integration is built to save you and the dev team a lot of time, enjoy! Screaming Frog BrainZ Digital WhitePress® #SEO #TechnicalSEO #Automation 👉👉👉

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Having worked on 100s of LI Ads Campaigns, and I see a few common mistakes way too often. Here are 5 of them. 1. Too Much Text : 📚 Many ads are overloaded with information. Keep it short and to the point. Example: "Join our webinar to learn more about XYZ." vs. "Webinar: Unlock XYZ Secrets. Join Now!" 2. Lack of Clear CTA : 🚀 Without a clear Call to Action, your audience won’t know what to do next. Example: "Learn more about our services." vs. "Sign Up Today for Exclusive Insights!" 3. Generic Messaging : 🥱 Vague and generic messages don’t stand out. Be specific and unique. Example: "Improve your skills with us." vs. "Boost Your Career with Our Expert Tips!" 4.Poor Visual Appeal : 👀 A good image with an attractive overlay text makes a huge difference. Use contrasting colors and readable fonts. 5. Ignoring the Audience : 🎯 Know who you're talking to. Tailor your message to your target audience. Example: "Great tools for everyone!" vs. "Must-Have Tools for B2B Marketers." Remember, your LI ad image copy is often the first impression potential clients get of your brand. Make it count! : 🚀

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Second day of SEO Vibes 2024 Poland, and we're starting strong 💪 Unlocking user insights with customer journey mapping by Christopher Hofman Laursen was very insightful, you should read his articles about the topic, a great way to gain insights beyond regular clusterizing of keywords. Next we had Kamila Cichocka from Microsoft speak about marketing transformation in the AI era, digital adoption and more. One thing that stood out to me as particularily valuable is the use of predictive analysis to create actionable steps on improving marketing results. Fery Kaszoni then basically gave us the recipe for his success, breaking down his one process of reactive PR link building and giving a multitude of examples on how to do it yourself. Definitely got me excited about PR and how we can implement this to our clients as well. Speaking about THE one process, Mads Singers gave us some insights into choosing a niche based on doing one thing really well and optimizing over time. Finally we had a Q&A session with Charles Floate about all things SEO, the impact of SGE, parasite SEO, linkbuilding - you name it. The energy Charles bring to the room is palpable, thank you! And the day is not over yet, lots more interesting topics being discussed and people to meet 😁

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🔥You have 5%, 15% SEO traffic share? You definitely can win much more! When doing SEO profoundly with the correlating tools. 🔥Almost 6 mln. monthly visits and 66% is organic is real not magic:) 🔥 JetOctopus Tech SEO experts team help to make the needed roadmap of optimizations for the next 3 months which will impact your SEO. It will increase, no doubt. 👉 Share your SEO challenges and we will give you Solution. https://lnkd.in/ehCAnyuP

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SEO isn’t dead. But "SEO content" is dead. We just finished some research. The lessons are too good not to share…   Recently, we analyzed more than 50 professional services websites for a client.   How does Google determine which agency, law firm, or business consultant ranks best?   Google is looking for content with *high information gain*.    Information gain is content based on YOUR unique insights, personal perspective, or customer stories–It’s content your competitors haven’t and couldn’t replicate.    Professional services websites SHOULD have information gain nailed. They sell unique expertise and specialized knowledge for a living.    Every competent professional services firm has in-house expertise worth exposing.   Yet, most offer little more than descriptions of their services–and that’s it.   What a missed opportunity! Professional services firms should publish: - Resources for niche audiences - Insights on timely industry topics - Specific real-world applications of their expertise Every marketer should learn from the mistakes of professional service firms.   It isn’t easy to publish content with information gain–If it were easy, professional services would be the first to do it right.

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The PPC game is changing. Most of the work nowadays is done off-platform. If we want results we need to get out of our comfort zone. Which often means doing work outside of Meta, Google Ads or your platform of choice. Watch the full episode on YouTube where Tomasz Sledz talks about his experience doing media buying for multi-million dollar businesses. Link in the comments. #ppc #facebookads #googleads #digitalmarketing

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The point where Mery took responsibility for success, not work to be done. SayNine gets bigger so employees need to adapt to changes. We have been working on our SEO for quite some time. Had very slow success. The main problem: No one was responsible for the success of the website. Don't get me wrong. Gevorg kept the website super clean SEO-wise. Diana and her team were publishing great pieces of content. David made the website performance 100%. The strategy was there. Mery was helping with organizing UI/UX changes with freelancer. And she was also in touch with all the SEO team members. Everything was going as planned. But, no success there. The conversation we had was not about SEO, content, or links. It was about different types of responsibilities: 1) You can take responsibility that all tasks will be done on time. 2) You can take responsibility that no matter what you will succeed. When you take 1st type, you can be average, sometimes better than the average employee. When you go with 2nd you become a beast in what you do. The team is killing it, credit to the team A special shoutout to Mery.

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1st party data can improve LinkedIn ads ROI 3-5x (but for real for real) LinkedIn Insight tag tracks ALL website traffic This means that you don't have to launch LinkedIn ads as a new channel in a silo by itself. You can (and should) start with warm 1st party data whenever possible. Not sure where to start? Let's see what you got. 1. Website visitors from organic blog traffic -Do you publish a blog? -Chances are you have warm prospects waiting to be activated here 2. Call booking data from your sales team -Have call bookers that haven't converted yet? This is a great warm audience to stay in front of as they make their buying decisions 3. Organic social traffic -Are you posting content from personal LinkedIn profiles that send traffic to either your Linkedin company page or website? There could be many warm prospects worth activating here. 4. LinkedIn company page visitors -Doing anything in the world that might be causing prospects to look you up on LinkedIn? (yea..you are..and whether you realize it or not, this is often part of the modern buying journey where prospects visit your LinkedIn company page to evaluate you and check out your staff. ) This is a great warm audience to tap into and make your case to. 5. Identified website visitor traffic -Many great solutions to resolve the personal and business identities of your website traffic (for US-based traffic). This can uncover actual leads that haven't declared intent yet and are worth pursuing. 6. Current CRM data -Often CRMs are a goldmine of data that could be leveraged to launch a warm campaign that can start off with faster traction than traditional cold campaigns. There are many other options for warm audiences and these examples are 1st party datasets that most organizations have but dont' often realize the value. The challenge then is how to sort through all that data.... And sift out all the bad fit, low-quality traffic from the actual ideal prospects you'd actually like to retarget? dun dun dun,....LinkedIn ads This is my opinion is the whole superpower of LinkedIn ads You can load all of that data into Linkedin ads account and have the tag pull in all website traffic... And then layer on actual filters such as And company size 50-500 Industry: X, Y, Z and C Seniority: Director, VP , CXO Layer on exclusions and refine even more in other areas. And then yes... retarget only the good-fit prospects with your ads. This allows LinkedIn ads to actually improve the ROI of almost any other ads channel when added into the mix. And that's it...that's why it's amazing. #data #linkedinads #entreprenuership #startup

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My First Masterclass January 9 2022 I decided to buy the first masterclass from PPC Mastery. I already followed their pre-recorded Performance Max Mastery before. Around that time there was not so much information around Pmax so I was very happy to get some useful information. After gaining that positive experience I still had not followed an extra in-depth Google Ads Course. Then this masterclass was announced, It was the first live Masterclass with in-depth information about Google Ads and a Q&A section. Asking questions or listening to other people's questions was really valuable and the program took 4 weeks and 5 sessions. Now the information and templates that I got from this course I still use to this day and if I want to refresh the knowledge I have lifetime access. I know they only do this course once in a while and in January they are opening spots again for the Google Ads Masterclass. This course will be given from May 9th — June 4th, 2024 The Masterclass helps experienced Google Ads specialists get up to date with all the latest developments, strategies, and advanced tactics. If you are not happy with the course they even have a 30-day money back guarantee. As a Bonus, if you use the code Adriaan, you will get my template for free! If you want to know more about the Masterclass check: https://lnkd.in/gNU5iDXd #PPC #SEA #Ads #Google

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🤯 How to predictably produce content that Google craves, drastically increase CTR and drive 𝐨𝐫𝐠𝐚𝐧𝐢𝐜 𝐬𝐚𝐥𝐞𝐬 𝐨𝐧 𝐭𝐚𝐩 to your site: The answer is very often in front of our own eyes, but too many brands I spoke with in the past few weeks are ignoring the basics. 𝐓𝐡𝐞𝐫𝐞 𝐢𝐬 𝐨𝐧𝐞 𝐢𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐭 𝐜𝐨𝐧𝐜𝐞𝐩𝐭 𝐭𝐡𝐚𝐭 𝐢𝐬 𝐨𝐟𝐭𝐞𝐧 𝐨𝐯𝐞𝐫𝐥𝐨𝐨𝐤𝐞𝐝: 👉 Different positions in Google respond to completely different search intents. I am going to visually show this concept with the example in the screenshot. I took the word "sauna", browsing from the UK. ✔️ Position 1 is a Featured Snippet from Wikipedia, evidently responding to an informational search intent. ✔️ The position 2 is taken up by the PAA box, meaning Google still thinks that this query is predominantly informational. (𝐼𝑓 𝐼 𝑤𝑎𝑠 𝑎𝑛 𝑒-𝑐𝑜𝑚𝑚𝑒𝑟𝑐𝑒 𝑠𝑖𝑡𝑒 𝑠𝑒𝑙𝑙𝑖𝑛𝑔 𝑠𝑎𝑢𝑛𝑎𝑠, 𝑎𝑡 𝑡ℎ𝑖𝑠 𝑝𝑜𝑖𝑛𝑡, 𝐼 𝑤𝑜𝑢𝑙𝑑 𝑟𝑒𝑎𝑙𝑖𝑠𝑡𝑖𝑐𝑎𝑙𝑙𝑦 𝑡𝑟𝑦 𝑡𝑜 𝑎𝑐ℎ𝑖𝑒𝑣𝑒 𝑡ℎ𝑒 𝑃𝐴𝐴 𝑏𝑜𝑥 𝑓𝑜𝑟 "𝑠𝑎𝑢𝑛𝑎" 𝑤𝑖𝑡ℎ 𝑎 𝑡ℎ𝑜𝑟𝑜𝑢𝑔ℎ ℎ𝑒𝑟𝑜 𝑝𝑖𝑒𝑐𝑒, 𝑠𝑢𝑐ℎ 𝑎𝑠 "𝑠𝑎𝑢𝑛𝑎 𝑔𝑢𝑖𝑑𝑒"). ✔️ Positions 3 and 4 are location based; position 3 is a collection of listicles and publications relevant to my geographic position, responding to "best" type of queries, where position 4 is the Map Pack suggesting some physical locations with saunas to attend to (as a service). ✔️ Only at position 5 we find a first e-commerce brand selling saunas, with a product page ranked. From this type of analysis, it is very clear that ranking in UK today for "sauna" requires most likely 𝐢𝐧𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐜𝐨𝐧𝐭𝐞𝐧𝐭. In terms of commercial value, Google showed that there is a difference between using saunas as a service, and purchasing saunas for home installation. If I wanted to sell "saunas", I would probably adopt the following SEO tactic: ✅ Scrape the PAA, Google Autocomplete and strategic headings from ranking competitors. ✅ Produce a long-form, informational piece on saunas, using expert insights, in-house knowledge and targeting the most asked questions in strategic parts of the copy. ✅ Include internal links and CTA's inside the post to point to the site's core product and offerings. ✅ Build links to that piece, which in return will pass more juice onto the important money pages. Next step: Rinse and repeat for as many queries as your budget allows, and I can reassure you that your organic sales will skyrocket 🚀 --- Found this useful? ♻️ Repost to help others. PS: I share #seotips like this daily; give me a follow if you want more of this content. 😎 #seo

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🔥🚀 How to set up a Winning Content Strategy for Organic Traffic Growth in the Age of AI SERPs? Join me and top SEOs Irina Maltseva 🇺🇦, Charlie Clark and Alexandra Tachalova in an SEO&Content panel on 16th ay 6 pm! Find the Linkedin event link and the Youtube livestream link in the first comment here below.

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Advantage+ is the best way to run and organize your Meta campaigns. Why even bother with an awareness layer? Let me tell you. 🙂 Only about 3-5% of your audience is “in-market.” This means that 95%+ of your audience simply is not ready to buy right now: ❌ They don’t have the money. ❌ They don’t have the time. ❌ They have other pain-points they want to address. Many marketers assume that awareness Ads “don’t work” because they can’t see any lift to their retargeting campaigns after running them for a month. In other words, they are evaluating them wrong. 🤦 Any awareness strategy needs 3-6+ months to start showing measurable results. And it’s hard to prove just with in-platform data. You need to look at: ✅ Video completion rates ✅ Brand lift studies or survey data ✅ Increase in brand search results and direct traffic It’s also one of the best things you can do for your pixel data. Video Views CPMs are $10-12 compared to $30+ for Conversion Campaigns. This gives your pixel so much more data for the same cost. Which beefs up your Advantage+ campaigns in the long-run. AND gives you the power to drive your own demand. Don’t just wait for the algos to recognize search behavior that tags people as “in-market” for your product. Invest in a strategy that makes a brand the first thing customers think about 𝙗𝙚𝙛𝙤𝙧𝙚 they have that problem. Be Pepsi. Not RC Cola. --- P.S. You need to turn off “Audience Network” when running Video Views because you cannot retarget those views (and rewarded video views are worthless anyway). P.S.S. Many people still don’t understand what content works best for awareness campaigns. Focus on answering these 4 questions: Who are you? Who are you a good fit for? What solution do you provide? What makes you different?

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This is F*****G good! Exactly how I feel about the current state and the future of SEO. If there´s something you can always count on every single year is to hear/read one of these idiots say "SEO is dead". Thanks Daniel Foley Carter for taking the time to write this post!

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🔥Zero cold outreach - acquiring new clients with LinkedIn Ads This is how; 👉Clear understanding of our ICP (Ideal Customer Profile) 👉Targeted company ads adressing top main pains 👉Thought leader ads to build trust 👉Re-targeting people who visit our website and showed interest in previous ads 🎯Thanks to Li-Ads we can track, optimize and make sure that we are not wasting our time or money. >>>📩send me a dm if you curious in how to set this up for your business.

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P-Max, Smart Bidding, and Automated Ads do a good enough job. So you might not need a PPC agency. Yes— Managing PPC ads pays for a life I enjoy very much. And yes— I’ve sh*t on these AI-powered settings in other posts. But the truth— Automated settings get better results than bad ads managers. And any positive ROAS is still better than no ads at all. It’s like exercise— Just because a workout doesn’t get the results I want, doesn’t mean it’s not good enough for someone else. When I (or other marketers) write about how we “3X ROAS by turning off P-Max” it’s because we see ourselves as the elite athletes of PPC. Like years ago, when I was winning conference swimming championships. I had to keep my head rotation within a margin of a few degrees to shave 0:00.01. But when you’re trying to lose a few lbs— Your head position just needs to be “in the pool.” // Level 1 of any exercise routine is just moving: Go for a 20-minute walk or swim 10 laps. It doesn't need to be at maximum performance. Then you can work up to a 3-mile run or 1500m swim. And you won’t need help from any experts to get there. // Level 2 involves some strategy and tools: You might get yourself a heart rate monitor. And focus on spending the right amount of time in each zone. That doesn’t mean you need to hire a trainer. But you do need expert guidance to maximize the return on time and effort. Most businesses are somewhere between levels 1 and 2 with their PPC. - Smart campaigns - P-Max campaigns - Automated bidding Those are effective tools for making progress and getting through level 1. - A/B testing creative - Understanding how social affects search - Breaking out branded vs non-branded keywords Now, those are level 2 tasks. They require help. It’s the difference between training yourself to run any marathon… And qualifying for the Boston Marathon. That’s hard to do without a coach. // Then there’s Level 3. And it’s not for everyone. I’m competitive and always want maximum performance. I track nitric oxide and lactic acid production during my workouts. And I use a Kabuki Strength bar to get my angles right and hit maximum squat potential. (Brag moment: I hit my snatch goal of 250 and clean goal of 295 @ 36 years old) I’m competitive in business too. We run tests on Google's beta programs. And use our own manual bidding strategies. We’re constantly creating hypotheses within the platform and making small adjustments to maximize ROAS. Because I want my business to keep growing. And I always want to outperform competitors. Automated tools don’t work here. They’re made for the masses, not for elite performance. The only way to achieve maximum results is with a high-performance agency. And that’s what we do at Digital Postion. But there’s no shame in doing what’s good enough for you. Even if it’s just Level 1, that’s still infinitely better than nothing at all.

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Key Facts and Announcements from Google Marketing Live 2024 Trend 1: The Exactly What I Want Search: Searches with five or more words have grown 1.5 times faster than shorter queries over the last six months. AI allows for more specific and relevant search results. Trend 2: Complex Search Made Easy: AI organizes complex queries like "day out in Dallas with kids," providing results in seconds. This feature will be available soon. Trend 3: Search Beyond Words: Visual searches using Lens reach 12 billion per month; one in four has commercial intent. Soon, users can search with video. Trend 4: Search Beyond Answers: AI organizes pages for open-ended queries, helping users discover new ideas. This feature will be available soon. All of the announcements made by Philipp Schindler, Vidhya Srinivasan, Sylvanus Bent III, Tim Frank, Nicky (Crane) Rettke, Matt Madrigal, Gaurav Bhaya, Sean Downey, Selin Song New Experiences for Search Ads: Innovations include ads in visual search and dynamic ad experiences, making ads more personalized and interactive. Ads in Visual Search: Ads integrated into visual search create dynamic and interactive experiences. Relevant ads appear based on images. Conversational Experience in Google Ads: Streamlines campaign creation with optimal keywords and assets. Small businesses using it are 63% more likely to publish strong search campaigns. Power Pair - Search and Performance Max: Combining these shows a 27% increase in conversions, optimizing performance across multiple channels. Profit Optimization: Performance Max and shopping campaigns now feature profit optimization, showing a 15% uplift in performance. AI-Powered Creative in Performance Max: AI generates millions of ad variations, improving conversions by 6% on average. Additional Reporting and Controls in Performance Max: New features include placement reporting and exclusions for YouTube videos, enhancing transparency and control. Demand Gen and YouTube Ads: Expanding to DV360 and Search Ads 360 in the coming months. New interactive features like stickers for Shorts ads. Partnership Ads and YouTube Affiliate Program: Enables shopping directly from videos, expanding to all Shopify Plus and Advanced merchants in the US. Product Studio and Brand Profiles: Enhancements include style-aligned assets and image-to-video capabilities. Rolling out in the coming months. Shopping Ads Innovations: New features like 3D spin formats and virtual try-ons make ads more engaging. 3D formats start with shoes soon. Google Ads Data Manager: Now available to everyone, simplifying data collection and management. AI Essentials in Optiscore and Accelerate with Google: Provides personalized recommendations and comprehensive resources. Available now in the US, India, and Germany, with global availability coming soon. What is the best and most impactful feature that going to effect your business and why? Let me know in the comments. #GML2024 #Googleads #marketing

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Are you making this common mistake in GA4 reporting? Many marketers do not take all the relevant referrers into account when reporting the performance of a marketing channel. Or they do not consider grouping referrers as ongoing maintenance work. GA4 can report the performance of a marketing channel via several different referrers, and the number of such referrers often increases or changes when you use user-defined traffic sources/mediums. For example, GA4 can report traffic from Facebook via several referrers. But GA4 is not going to automatically consolidate all of this data and report it to you as Facebook traffic. You would need to do this manually by identifying all the traffic sources that belong to Facebook and consolidating the data from different Facebook referrers. This act of consolidating the data from different referrers is called channel grouping. It allows you to report the performance of marketing channels much more accurately and makes the GA4 reports much easier to understand, especially for your clients. It is essential to create and use custom channel groups when GA4 reports the performance of a marketing channel via several different referrers or you are using a user-defined traffic source/medium. Different traffic sources that are part of the same marketing channel can also benefit from channel grouping. Additionally, it makes GA4 reports easier to understand for your clients. Remember, channel grouping is not a one-time activity, as the referrers can often change over time. You can use the in-built GA4 custom channel groups feature for this purpose. I prefer to use the exploration report. For example, to see all of the Facebook traffic in your GA4 report, you can create the following exploration report (using the blank template) and apply the highlighted filter.

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Most of the industry complains. We published more than 17 case studies with success in the last 10 months. At the 25th May, gradually we will expand the Topical Authority Course 2.0 with new concepts. Adapt and grow with a community which focus on research and development and don’t hesitate to share and support others. https://lnkd.in/dDD4jyzg #seo via Holistic SEO & Digital

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