Senior Marketing Specialist

Company Introduction

ALWAYS PAMOJA: We are one global team with one mission - Energy Equality through Enterprise Technology

Our diverse team at ZOLA Electric dispersed across 4 continents and 13+ different nationalities, share a common vision and commitment to solving the Energy Access challenge that afflicts almost 3 billion people and businesses globally. This is one of the world's great problems, impacting our most vulnerable and driving inequality across income, healthcare, education and climate change. As one of us, you are equally passionate about making an impact as you are creating the technologies that will eradicate Energy Inequality.

ZOLA Electric was born in and around the Serengeti in Tanzania, initially installing smart, connected devices (batteries and solar) that powered basic energy needs such as lighting for rural communities. Our theory that thousands of networked, connected devices will form the basic architecture of energy provision in emerging markets holds today. ZOLA doesn’t design discrete hardware products sold to end users, we design an enterprise technology platform that combines the power of a family of hardware devices all controlled and managed by one operating system, VISION. Our customers are regional and global integrators who are building and managing distributed grids and providing electricity to individual homes, local communities, and businesses in emerging markets. We design, implement, and help them manage and support these grids with our comprehensive platform consisting of hardware, software, and services that enable our customers to start at any size deployment, and scale to millions of entities creating local, profitable, and sustainable businesses. Today we are proud to say that our technology platform delivers reliable, affordable, and smart power in over 10 countries, and four continents, to almost 3 million people, schools, clinics, and businesses. This is just the beginning.

Role Overview:

We are looking for a high-energy and dynamic Senior Marketing Specialist to join our team and help us drive our marketing efforts to new heights. The ideal team member will be responsible for developing and implementing marketing strategies to increase brand awareness, drive customer engagement, and support sales initiatives. This pivotal role will report to the Chief Revenue Officer (CRO).

Key Responsibilities:

• Develop and execute marketing campaigns across various channels (digital, social media, email, print, etc.)
• Conduct market research to identify trends, target audiences, and competitive landscape
• Create and manage content for marketing materials, including website, blog, social media, and email newsletters
• Write and distribute press releases to media outlets
• Develop and maintain a comprehensive PR plan to manage the company’s public image and media relations
• Coordinate and document communication with media contacts and industry influencers
• Collaborate with the GTM team to develop promotional materials and strategies to support sales goals
• Monitor and analyze the performance of marketing campaigns using analytics tools and metrics
• Coordinate events, trade shows, and promotional activities
• Assist in the development of marketing budgets and track expenses
• Maintain accurate and organized records of marketing activities, PR efforts, and campaign performance
• Stay up-to-date with industry trends and emerging marketing technologies

Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• At least 5 years of experience in marketing, public relations, or a related role
• Strong understanding of digital marketing, including SEO, PPC, social media, and email marketing
• Proficient in marketing software and tools (e.g., Google Analytics, Hootsuite, HubSpot)
• Excellent written and verbal communication skills
• Creative thinking and problem-solving abilities
• Strong organizational skills and attention to detail
• Experience with graphic design software (e.g., Adobe Creative Suite) is a plus
• Fluency in English and Dutch is essential
• Strong understanding of B2B marketing principles and techniques, with a focus on enterprise technology
• Passionate about making a positive impact in developing countries through innovative marketing solutions
• Ability to work independently and collaboratively in a fast-paced environment with multiple cultures around the world

Compensation:

• Competitive base salary 55,000 to 70,000 Euros (depending on experience) + generous bonus plan + stock options

If you are a marketing-savvy professional with a passion for driving change and want to be part of a global, diverse team, we want to hear from you!