iBuyFlowers is a scale up that is a passionate, online marketplace revolutionizing the flower industry, founded in 2016 by Wilfred de Wit, a Dutch lily grower's son with deep roots in the floral industry. We empower US customers to order 24/7 online the freshest quality flowers directly from over 100 global farms. Our unique approach eliminates the middleman, ensuring that flowers are not just farm-fresh but also competitively priced. Interested?Give us a call (844) 428-9100
External link for iBuyFlowers.com
228 E 45th St
suite 9e
New York, NY 10017, US
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Would you also like to work for an international scale-up? We are looking for an enterprising web analyst who can help us improve our platform for an optimal experience for our customers in the US. #hiring
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Sander van Meurs 🚀 is #hiring. Know anyone who might be interested?
Over 100 days ago, I began my journey as CEO at #iBuyFlowFlowers, a scale-up that will revolutionize the B2B flower industry in the US! It’s been quite the adventure. While flying to Dallas for a four-day sales team training, I find a moment for reflection, hoping to share insights for those eyeing a scale-up leap. Joining during a growth plateau, with critical KPIs in the red, presented thrilling challenges. Coming from a corporate background, accustomed to occasional red numbers, I learned quickly that startups/scale-ups demand swift pivots. So instead of months or quarters, you should be talking about days or weeks! So what did I do? I first started with digital marketing myself. Sales had to get a boost so there was no doubt about that! And instead of hiring a full marketing and e-commerce team, I prioritized the new roles with immediate customer impact. Shifting from corporate timelines to startup urgency was a personal test, but the results are rewarding, supported by investor Jelle Hoffenaar hands-on involvement. And then time! Time takes on a new dimension in a scale-up; weekends become dreaded markers of another rapid week. Amidst a whirlwind of operations, tactics, and strategy, time flies! But we’ve welcomed talented individuals who elevate our company and will help us go through this plateau. With our plans and roadmap aligned, resource scarcity remains a constant, but our passion fuels progress. Great to have Camila Salcedo and Huseyn Hasanov on our team Active involvement in operations reignites the thrill of getting hands dirty. Transforming ideas into action requires daily choices, meticulous scheduling, and unwavering focus on team activities. Thanks Pieter Jan Troost - Persuasive design // CPO at iBuyFlowers for your help! Looking back, I cherish the whirlwind of travel, sleepless nights, and occasional frustration tears, (thanks Vincent B. for your support) and a very helpful appointment with Kim Kleine Staarman (yes you did!) also helped me. Excitedly, I keep on working with full energy on disrupting the US flower industry with Wilfred de Wit, proud to serve as Co-CEO. I look forward to even more scale up adventure!
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Last week our founder Wilfred de Wit of #iBuyFlowers visited several growers in Ecuador and Colombia. In addition to introduce the new IBF Co CEO, Anouk Beeren, the goal was also to better communicate the customer's wishes to the growers. Personal contact with our growers will always remain important!
Back from my onboarding journey to learn all aspects of our marketplace. I got to know some of our great sales reps in the US, met our sales manager Allie Snow, and went to Ecuador and Colombia to speak to a lot of growers that sell on our marketplace. And finally on to Medellin to discuss great future innovations with our CTO Hans Ospina. And all this made possible by the founder of #iBuyFlowers Wilfred de Wit, thanks for this opportunity! An amazing journey that I am now going to convert into plans and actions. Can't wait to continue growing this company together with our wonderful team!