We’re flying all the way from The Netherlands to meet you in New Delhi 🇮🇳 If you want to boost your reach and increase audience engagement, meet us at International News Media Association (INMA) South Asia News Media Festival. Erik Van Heeswijk will present the latest developments on user needs and artificial intelligence in editorial analytics. He will also participate, on-stage, in a panel discussion on the impact of generative AI in the media industry, along with great industry professionals. If you’re there, drop by for a cup of coffee or a quick hello!
smartocto
Informatieservices
Nijmegen, Gelderland 3.247 volgers
Basically the smartest editorial analytics system in the world. Visit our website to see why.
Over ons
Hi, we're smartocto! We're basically the smartest editorial analytics system in the world. We are the masters of actionability. We believe that the solution to being data-informed isn't just to bring more data into the organisation. Our mission is to optimise your output, so you can be more relevant, impactful and profitable. With metrics going far beyond the standard pageviews and reach, we offer analytics on loyalty, engagement, impact and more, to connect the dots between online publishers and their audience. From our offices in Nijmegen (the Netherlands) and Novi Sad (Serbia), we currently service over 350 newsrooms around the world with real-time insights, historical reports and smart notifications. Placing the story at the center of it all, we empower content creators to reach their audience and turn their online effort into profit. We make every story count. Visit our website to read more: https://bit.ly/33Znfp1 & don't hestitate to contact us: https://bit.ly/3u8f8RM
- Website
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https://smartocto.com/
Externe link voor smartocto
- Branche
- Informatieservices
- Bedrijfsgrootte
- 11 - 50 medewerkers
- Hoofdkantoor
- Nijmegen, Gelderland
- Type
- Particuliere onderneming
- Opgericht
- 2015
- Specialismen
- Media workflow, Newspaper, Content marketing, Web analytics, Big data, AI, Media Metrics, Behavioral change, Transformation, Data, Editorial Analytics, Content Analytics, Publishing Industry, Actionable insights, Content strategy, Journalism, User needs, Data analytics, Smart notifications en Real time insights
Locaties
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Primair
Flavus 1
Nijmegen, Gelderland 6541, NL
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Slobodana Selenića 44
Veternik, Novi Sad, Vojvodina 21203, RS
Medewerkers van smartocto
Updates
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We’re often asked about image testing - and whether or not it works. Spoiler: it does. We did a data analysis, and these are the results: The article with the winning image has a CTR of 4.34%, whereas the original has a CTR of 4.08%. That’s an increase of 7.11%. We observe a similar difference in the loyalty CTR. ➡ We analysed 3,260 tests across 26 brands ➡ In more than half of the cases, there was a clear winner ➡ When no clear winner emerged, the original image remained ➡ When a winner did emerge, it was usually the alternative image (B, C, D, or E) that won ➡ In most cases, only two images were tested
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Imagery in news matters. It's a no-brainer. Whether you want to evoke emotion, capture the reader's attention, or simply visualise complex information, powerful visuals are crucial to making news more memorable. In our most recent newsletter, we dove head-first into the most influential news photos in history. If you're not subscribed yet, join us https://bit.ly/3WoLrto We are curious to know which image stands out most to you. Let us know in the comments!
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Sound the klaxon! 📣 Your favourite editorial analytics tool is about to bring you another indispensable webinar! Good, effective data analysis starts with accurate tagging. And - wouldn’t you believe it - we can now automate this process AND combine it with user needs. Join data analyst Marina Pantelic in this webinar and she’ll answer the following questions: - Why is tagging important? - What is automated tagging? - How can smartocto recognise and categorise user needs using AI? - What challenges arise when tagging content automatically? - How can media organisations start integrating these practices into their newsroom? Don’t miss out: sign up via the link now: https://bit.ly/3W58gRp
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If you are data-driven in your newsroom, the key question will always be, “What works well - and what doesn't?” 📈 To answer this, there are steps to take and hacks to follow to help your newsroom grow even further. This brings us to the phenomenon of growth hacks—simple adjustments that lead to growth. We presented a successful growth hack that worked for a client of smartocto. That newsroom took action, and it paid off. Read about what this newsroom has done here → http://bit.ly/3WmZQpO
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Want to learn how to use the User Needs Model 2.0 to grow? We have a client case for you. 💼 You can assess your strengths and see if you can produce more from the user needs that perform well and less from those that don't resonate with your audience. For a newsroom, this is an excellent way to self-reflect. In the graph below (showing analysis from a client of smartocto), we can see that a significant amount of 'Update me' and 'Educate me' content was produced, but median pageviews were in fact higher for five other user needs. Read the client case: https://lnkd.in/enEgkwqt #userneeds #growthhacks #newspublishing
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AI and how it relates to language processing is, to quote our English editor, “well complicated”. It’s also fascinating and this little explainer should help shed some light on how the complexities needed to get it to work result in a truly astounding feature. #AI #artificialintelligence #userneeds #AIinjournalism
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This is a very important donut that can step up your newsroom game🍩 Whether it's campaign reach, conversions, subscriptions, or social traffic, smartocto Goals provides a comprehensive solution to monitor and visualise these KPIs! Watch the rest of the demo or request for a personalised demo👉https://bit.ly/3Liic5a
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Have you ever visited our User Needs Playground? Userneeds.smartocto.com is free to use. The AI tool reveals the dominant user need in a story. We call it a playground for a reason, as you can play with it and learn a lot about the combination of AI and user needs. For example, we discovered that fairy tales are recognised as 100 percent emotion-driven. Below, you see the analysis of Little Red Riding Hood. What does this say about smartocto.ai? Read about it in Goran S. Milovanović, Phd's blog: https://lnkd.in/e_UsbPjE #userneeds #artificialintelligence #userneedsplayground #newspublishing
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After the Reuters Institute for the Study of Journalism dedicated an entire chapter to user needs, the demand for information has grown. Therefore, we are now offering user needs expert sessions! In just 15 minutes, you can ask all your pressing questions. We provide answers and refer you to the documents that are relevant to you. You can schedule a conversation directly with Rutger Verhoeven or Stefan ten Teije. Click on one of the names and book your user needs expert session right away: https://lnkd.in/eKrsMRnu