Sales & Marketing
Branding. Marketing. Contracts. Pricing. Sales. EdWeek Market Brief breaks down what to do to win the confidence of school systems
Sales & Marketing
Exclusive Data
The Best and Worst Arguments for Keeping Your Product in a School District Budget, Post-Stimulus
An EdWeek Market Brief survey asked K-12 leaders what information they're considering in deciding which stimulus-funded projects to cut.
Sales & Marketing
Exclusive Data
Do District Leaders Get Peeved When Vendors Point Them to Funding Sources?
EdWeek Market Brief surveyed K-12 officials on how they react when vendors suggest specific pools of money to pay for products or services.
Sales & Marketing
Market Analysis
Outcomes-Based Contracts Are Poised to Grow. Here's Why Some Vendors May Sit Them Out
A recent analysis by Stanford University researchers looked at why vendors might have misgivings about performance-based agreements.
Sales & Marketing
Exclusive Data
How Strong Is School Districts' Affection for Incumbent Vendors?
An EdWeek Market Brief survey finds differences in rural and urban systems' willingness to take on working with unfamiliar companies.
Sales & Marketing
Exclusive Data
Emails That Work: The Factors That Make District and School Leaders Pay Attention
An EdWeek Market Brief survey asks district and school leaders about the messaging that hits or misses the mark.
Sales & Marketing
Exclusive Data
When Are District and School Leaders Most Likely to Read Emails?
An EdWeek Market Brief survey asks administrators in school systems when they're most likely to open the messages flooding their inboxes.
Sales & Marketing
Market Analysis
Interest In Pilot Projects Is High. Here’s Where They Go Wrong
EdWeek Market Brief spoke with K-12 officials and vendors about the pitfalls and tension points in running pilots in school districts, and how to make the process more efficient.
Sales & Marketing
K-12 Market News
The Social Media Platforms District and School Leaders Use to Get Their Jobs Done
EdWeek Market Brief survey data reveals the top platforms school officials are using to inform their work.
Sales & Marketing
Webinar
How Big a Role Will Outcomes-Based Contracts Play in the Future of K-12 Purchasing?
A discussion with school district officials about outcomes-based contracts, how effective they’ve been, and what’s on the horizon.
Sales & Marketing
Market Analysis
Listen Up: How Education Companies Are Finding Value in Podcasts
Leaders of education companies that have launched podcasts see direct and intangible benefits, and a new way to engage with schools.
Sales & Marketing
Exclusive Data
How Much Power Do School Principals Have Over Purchasing?
A survey looks at the autonomy school leaders have in buying decisions, and what types of products they recommend up the chain.
Sales & Marketing
Market Analysis
What the Language of Outcomes-Based Contracts Looks Like
EdWeek Market Brief offers examples of school districts' agreements with vendors to tie their pay to performance metrics.
Sales & Marketing
Exclusive Data
When School Districts Turn to Co-ops, It's to Buy These Products
An EdWeek Market Brief survey of school district leaders looks at how they use cooperative purchasing.
Sales & Marketing
Exclusive Data
In-Person, Virtual, or Hybrid: What Types of Meetings With Vendors Do Districts Want?
An EdWeek Market Brief survey asked K-12 officials if they prefer face-to-face or online discussions with education companies.
Sales & Marketing
Exclusive Data
The Bar for Evidence That Education Companies Are Being Asked to Meet
An EdWeek Market Brief survey of more than 400 K-12 business officials asked about everything from rigorous trials to case studies.