Fundamentals

Videos and other insights on key developments in the education market
Sales & Marketing Fundamentals Two-Minute Tip: Ed-Tech Evidence and Why It Matters
In this Two Minute Tip, Dana Bryson, senior vice president of social impact at Study.com, talks about why ed-tech companies need to invest in building evidence for their products.
Alexandria Ng, August 9, 2023
1 min read
Sales & Marketing Fundamentals Two-Minute Tip: Why K-12 Companies Are Tapping Talent From Outside Education
EdWeek Market Brief Staff Writer Michelle Caffrey dives into some of the reasons education companies are looking to recruit talent from outside the education industry.
Michelle Caffrey, February 6, 2023
1 min read
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Regulation & Policy Fundamentals Two-Minute Tip: What We Learned From the No Child Left Behind Tutoring Program
EdWeek Market Brief Staff Writer Emma Kate Fittes recaps lessons learned on academic recovery during the No Child Left Behind era.
Emma Kate Fittes, November 11, 2022
1 min read
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Meeting District Needs Fundamentals Two-Minute Tip: How to Maximize Teachers’ Newfound Tech Skills
Teachers' tech skills may have improved after years of remote learning, but they're looking for quality, not quantity, in the way these skills continue to be developed.
Alexandria Ng, August 26, 2022
1 min read
Sales & Marketing Fundamentals Two-Minute Tip: 3 Pointers for Reading a District Strategic Plan
In this video, EdWeek Market Brief Staff Writer Emma Kate Fittes talks about what vendors need to look for when they read the key district academic and financial blueprints.
Emma Kate Fittes, May 26, 2022
1 min read
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Meeting District Needs Fundamentals Two-Minute Tip: 3 Ways Companies Can Help Districts With DEI
EdWeek Market Brief talks about three ways that education companies can help districts support diversity, equity, and inclusion efforts.
Emma Kate Fittes, February 4, 2022
1 min read
Education Market Fundamentals Two-Minute Tip: What Educators Want From Social-Emotional Learning Programs
Research Analyst Alex Harwin talks about what EdWeek Market Brief's survey research has revealed about district demands for social-emotional learning support.
Alex Harwin, December 16, 2021
1 min read
Strategy & Operations Fundamentals Two-Minute Tip: 3 Mistakes That Hurt CEOs' Relationships With Their Boards
In this video, EdWeek Market Brief Reporter Emma Kate Fittes breaks down the key missteps CEOs make when it comes to working with their boards.
Emma Kate Fittes, August 6, 2021
1 min read
Strategy & Operations Fundamentals Two-Minute Tip: How Will Districts Spend Funds From the American Rescue Plan?
What kinds of opportunities does the massive federal infusion included in the American Rescue Plan provide for ed-tech companies? Our 2-minute video gives insights.
Brian Bradley, May 6, 2021
1 min read
Education Market Fundamentals Two-Minute Tip: Insights on Europe's Ed-Tech Market
Does Europe's education market offer ed-tech companies opportunities for growth, even during COVID-19? Our 2-minute video gives insights.
Sean Cavanagh, June 26, 2020
1 min read