REPLAY

Replay strengthens its presence in the Egyptian market with a grand new opening at the Gallery40 Mall in Cairo. The new store has a sales area of 140sqm and is the 4th store opened in Egypt (3 in Cairo and 1 in Marina Marassi). Galleria40 is Cairo's high-end mixed-use property bringing together the best of the world's most famous brands with a keen eye to the environment. Designed to be a model of sustainability and energy efficiency, Galleria40 is the first Egyptian commercial complex to comply with International green building trade standards by receiving the LEED program certificate issued by the US Green Building Council (USGBC). Architectural, civil and electromechanical design have taken all possible measures to efficiently control energy, water, carbon emissions and other waste. #replay #replayjeans #newopening

Among the various activations planned to support the launch of our iconic 9zero1 we teamed up with HYPEBEAST for a sun-soaked campaign exploring brand ambassador and world-class baller Neymar Jr.’s “Home Away From Home.” An open-hearted chat about the meaning of home, especially when living abroad. Read the full article on hypebeast.com https://lnkd.in/d3ZqTAHV #Replay9zero1 #Neymarjr4Replay

Replay proudly announces its collaboration with world-renowned DJ and music producer Martin Garrix. The partnership creates synergies between two giants of their industries: the innovation and quality of Replay meets the energy and creativity of Martin Garrix. The world-famous Dutch DJ, musician, and producer, Martin Garrix, has officially taken on the role of Replay ambassador since July 2023 - the partnership is set to last until 2026. The collaboration combines another passion that drives the Replay community: music alongside sport. While this groundbreaking partnership marks Replay's first collaboration in the world of music, it also complements its successful, numerous collaborations in the field of sport. The collaboration combines the dynamism and urban style of Replay with the electrifying vibes of Martin Garrix's music and includes not only his role as testimonial, but also a unique t-shirt collection. The capsule collection, which the DJ and music producer played a key role in designing, consists of nine t-shirts with musical names such as Harmonize, Stacked, Redfire, Disappear, Scuffed, Wave Code, Scorched, Hardwired, and Stonology. They are made from 100% cotton, have an oversized cut and are available in two main colors – black and white. At the heart of each t-shirt are the graphic designs, which creatively combine the Replay and Garrix logos and make each t-shirt a real must-have for fashion and, above all, music lovers. Each design reflects the unique aesthetic and energy of Garrix's music, skilfully combining modern and minimalist elements. Some t-shirts also feature exclusive prints and details reminiscent of Garrix's famous stage performances and musical themes, making each piece a collector's item. The pieces not only offer style, but also comfort, thanks to their high-quality workmanship and soft cotton fabric that feels pleasant on the skin. They can be combined in a variety of ways and make a fashion statement both in your free time as well as for special occasions. The capsule will be available from May 30th at replayjeans.com zalando.de and martingarrix.com. For special Martin Garrix fans, the exclusive Special Edition Box will also be available on zalando.de from May 30th. The limited edition box contains one of the nine t-shirts, a signed autograph card, stickers, and a robust denim tote bag. Find out more https://lnkd.in/dgr5P6MB #Replay4MartinGarrix

REPLAY GOES "BEYOND THE STARS": LUIS DOBBELGARTEN AND ELLIE DRAKE AS THE FACES OF THE NEW CAMPAIGN WITH HIGHSNOBIETY Yesterday we launched the new "Beyond the Stars" campaign with Highsnobiety to focus on the creative minds behind the scenes, putting the spotlight on creatives who, as quiet pioneers, often remain in the background. However, they are the ones who are driving the fashion industry forward with their passion and commitment. As the first face of the campaign, we have chosen designer Luis Dobbelgarten, whose designs are worn by well-known celebrities such as Travis Scott. The German designer and creative mind behind NO/FAITH STUDIOS founded the brand in 2016 with a simple vision: to create innovative fashion. His label is known for leather clothing and denim. With a shared passion for the material, his expertise and his vision, there could hardly have been a better choice to kick off the campaign than the young designer whose exceptional achievements have earned him a place on the 30 Under 30 Europe 2024 list. A particular highlight of "BEYOND THE STARS" is the REPLAY 9ZERO1 jeans, which he personalized and redesigned in his own style. This project reflects what the campaign is all about: talent, authenticity, innovation and striving for more. Another face of the campaign is stylist Elli Drake. We admire Drake's commitment to promoting inclusion through her work and wants to amplify her voice through the campaign. As a renowned stylist who embodies femininity and diversity, she has made a name for herself with her stellar collaborations with prominent brands and personalities such as Sulwhasoo, 6PM and Hely Doan. Through her maximalist and colorful styling, she has found her own unique style and is fearlessly going her own way, which also makes her the ideal ambassador for REPLAY and the 9ZERO1 jeans. Read the full article here: https://lnkd.in/d7KTvFbg #Replay9zero1 #9zero1ItsBack #Replay #ReplayJeans

For the third year running, Replay is sponsor of the prestigious Rolex Monte Carlo Masters tennis tournament. This activity is part of its broader sports sponsorship strategy, which today sees the brand partnering with the biggest names in football including FC Bayern, Ajax, PSG, Atalanta and the best in rugby with the legendary All Blacks and working with ambassadors Neymar Jr, Marco Verratti, Paulo Dybala, Beauden Barrett and Usain Bolt. This edition featured international stars in total Replay looks, including Oscar-winning actor Adrien Brody, supermodel Candice Swanepoel, as well as Maye Musk and DJ and producer Martin Garrix, both of whom starred in the brand's campaign dedicated to the iconic Replay 9z1 jeans, which is currently on air. Also present were internationally renowned models and celebrities, and genuine Replay Friends, including Brooks Nader, Rose Bertram, Beatrice Vendramin, Bianca Brandolini, Rebecca Donaldson, Nico Potur, Dia Anitska, Daniela Cosio and Jessica de Oliveira who wore Replay looks from the 9zero1, We Are and Atelier lines. On April 10th, Celebs and Replay Friends watched the day's matches and were welcomed into the Replay hospitality area at the VIP Village and later attended the exclusive party organised by the brand. #rolexmontecarlomasters #replay #replayjeans

We are thrilled to announce the new great opening that took place at the prestigious The City Mall • სითი მოლი in Tbilisi, marking Replay’s entrance into the Georgian market and further strengthening the brand’s presence globally. Find us on the first floor for some good shopping! #Replay #ReplayJeans #newopening

To celebrate the iconic 9zero1 jeans and the world preview of the new capsule collection designed by Martin Garrix, Replay has scheduled an exclusive meet & greet with the artist in Amsterdam at the De Bijenkorf followed by a cocktail party at the department store’s Isaac's Bar. The collection consists of nine 100% cotton t-shirts. The t-shirts are all a relaxed and comfortable oversize fit. Each t-shirt is available in two colours: black and white in perfect electro-pop style. The key feature of this collection is the graphics: unique and creative combinations of the Replay and Martin Garrix logos, making each t-shirt a true work of art. The fusion of the two logos creates a visually striking image. De Bijenkorf also carries the 9zero1 collection. A garment that has marked the history of Replay, with its timeless style and original design, taken from the early 1990s. 9zero1, originally designed with a predominantly masculine appeal, has now become an across-the board garment for all genders and all ages, with a straight and comfortable fit. High waist, upper fly button and many other details are reminders of the REPLAY QUALITY GUARANTEED, as underlined by the original branding. The five-pocket is available in four colours: dark, medium, light and black. The washes are classic. Ten lucky de Bijenkorf members got the chance to meet the world-famous Dutch DJ and producer. Martin Garrix signed up in 2023 as REPLAY ambassador for the following 3 years and his t-shirt capsule designed for the Italian brand will be in stores from May 2024. Martin is also one of the faces of Replay 9zero1 global campaign. An exclusive cocktail party hosted at de Bijenkorf Amsterdam followed the meet & greet. Together with Martin Garrix, models and celebrities, true Replay Friends, attended the event. #Replay4MartinGarrix #deBijenkorf #Replay9zero1 #9zero1ItsBack

Replay presents a new interpretation of its iconic 9zero1 model, bringing it from past to future with a new and contemporary release. This ‘90s garment marked the history of the brand; initially designed for men, it has evolved over time to become an across-the-board garment for all genders and for all ages, with its characteristic straight and comfortable fit and emphasis on the original branding. Replay’s historic archive becomes the means to reach the hearts of those already know and love the iconic design as well as those who are new to this multi-generational pair of jeans. High waist, upper fly button and many other details are all part of the Replay Quality Guaranteed, as emphasised by the original branding. The five-pocket is available in four colours — dark, medium, light and black — with classic denim washes. There is also a matching jacket to complete the total denim look. Due out in March, Replay 9zero1 is certain to be a must-have for all denim fans who love the genuine feeling of the brand. The arrival of the product in store will be supported by the launch of a massive advertising campaign with many stars involved, including Usain Bolt, Martin Garrix, Marco Verratti, Beauden Barrett and the All Blacks, Amelia Gray, Maye Musk, Leni Klum, Paulo Dybala and the football teams of PSG, Bayern Munich and Ajax. All the Replay 9zero1 ambassadors have joined forces in this campaign, creating a single organic tone of voice that appeals to all generations and moves easily between the worlds of sport, music and fashion. The outdoor and digital campaign will also feature a series of in-store installations and events, aimed at creating a direct 9zero1 experience. The photographer of the campaign is Thierry Le Gouès, a leading figure in fashion photography who over the years has collaborated with the biggest international fashion magazines and contributed to defining the aesthetics of an era, in particular the 1990s. Just recently, he published a powerful compendium of his best fashion and editorial work, emblematic of that decade, which was precisely the period of the very first 9zero1 jeans. Find out more on our website urly.it/3-gxn #9zero1ItsBack #Replay9zero1 #Replay #ReplayJeans

A new great opening took place at the Akropolis Kaunas, one of most prestigious mall in Lithuania, further strengthening Replay’s presence in the country. The store opened on Monday, February 12th and has a surface area of 190 square metres which contains all the lines: clothing, accessories and footwear, including the premium Atelier and We Are Replay lines, and the kids line Replay & Sons which makes its first entry into Lithuania.   Come and visit us, we are waiting for you!   #Replay #ReplayJeans #NewOpening 

The Rolex Monte-Carlo Masters is getting closer and we can't miss it!   For the third year in a row, we are pleased to announce that we will be part of this amazing event. As one of the main sponsors we will get continuous high visibility on and off the pitch. We have developed a specially made new capsule collection that will be worn by all the staff during the tournament and will be on sale from April 2024 at the Replay store in Paris, online at www.replayjeans.com, at the temporary store and the official tournament store at the Rolex Monte-Carlo 2024.   As always, special guests that make up the Replay family will be joining too! We will document the event day by day on our Instagram account. Follow us on https://lnkd.in/daDrMQ5W to live the experience through our eyes.   #Replay #ReplayJeans #rolexmontecarlomasters