REPLAY’s Post

Your brand’s perception is shaped by every interaction and experience your audience has with it. Over time, the reality of your brand will align with the perceptions it creates. 📈 Ensure your brand reflects the values and quality you aspire to, and let IVLeague help you craft a brand that resonates authentically. Connect with us today. 🙌🏾 #CMO #FractionalCMO #IVLeague

🌴✈️ Miami, here we come! Next week, I’ll be speaking at Adweek’s marquee event #brandweek along with our amazing partner Samantha Fink from the National Football League (NFL) on the topic of “Expanding Brand Reach in the Metaverse,” specifically on platforms like #roblox & #fortnite . If your #brand is already activating in the metaverse, you’ll learn how to level up your experience… and if your brand is still on the sidelines, we’ll talk about ways to get started. ⬇️⬇️ Let me know below if you’ll be at Brandweek! #brandmarketing #digitalmarketingtips #marketing #advertising #Innovation

Fan Engagement Zones play an essential role in creating a community and promoting a sense of belonging among event attendees. By providing a space where fans can gather to celebrate their shared passions, fan zones strengthen the bond between individuals and their experience at the event. Additionally, these zones help to increase the likelihood of attendance recurrence at future events, as fans will want to relive their positive memories. From a business perspective, FEZs also represent a profitable opportunity for event organizers to generate additional revenue through sponsorships, future ticket sales, and merchandise purchases. At Go2 Productions, we are experts in designing and executing immersive pop-up experiences for Fan Engagement Zones (FEZs) that help sponsors get maximum visibility and ROI. If you are looking for a creative partner to help you stand out in your Fan Zone, don't hesitate to contact us. #FanEngagement #AudienceEngagement #FanInteraction #EngagementStrategies #FanExperience #SportsFans #FanParticipation #CommunityEngagement #AudienceInteraction #EngagementActivities #FanInvolvement #Events #FanZone #Sportingevent #Sports

🕷️👟🕸️You don’t need a cape to take flight 🕸️👟🕷️ Long time no speak, 2023 is coming to an end and no better time to reminisce what key highlights occurred throughout the year. In the coming days, you’ll see a retrospective across my posts. Back in May, we partnered-up with Sony Pictures Entertainment, Nike London and NBHD long standing doors to energise and pre-heat the launch of the AJ1 Next Chapter: Spider-Man Across the Spider-verse - ahead of the movie release early June. For this occasion we dedicated special efforts in London to bring maximum energy in the marketplace🔥. Long story short, what to remember: 🤳SNKRS Cam via treasury hunt - 2k units sold in 15min (video attached) - 📲Amplified & leaked via local catalysts - 🚪🏘️Retail takeover, Product Early Access & member activations at BSTN & Offspring - 100% sell-through - 📺Collaborative Jordan x Sony geo seeding at fan premiere - 📊X-platform journeys (social, SNKRS, Nike Direct, YT, …) - at least +10k new members Personal achievement, contribute to the release of the collab btw my fav Jordan silhouette and superhero was another dream come true - i can’t put words on this opportunity. So I can’t even imagine what was the feeling for both OG and new generations of fans🤯. More to come 😮💨 Special shout-outs and thanks for the trust Carla, Sebastian & Isobel 🙏🫂

If you have a way of segmenting your fanbase and knowing who is at each seat in your stadium or outside, you can - Deliver industry-leading fan experience - Increase your revenue - Improve efficiency - AND, drive-up your team's value If these outcomes are important for you, do talk to us to learn how Factoreal helps you outperform. https://lnkd.in/gepvfcp5 #sportsbusiness #sportsmarketing #fanengagement

🚨 Stay alert during the game! 💬  Our Game-Changing Feature takes your event experience to the NEXT LEVEL. Now granting brands the flexibility to make real-time, we are talking DURING THE GAME, push notifications, and letting your audience get their hands on: 🔥 Exclusive Gifts: Offer limited-edition merchandise to surprise giveaways, game-day rewards, or something special that is brand specific for your loyal fans. 🔥 Insider Insights: Provide a first look into behind-the-scenes moments and player details. Remind your fans to turn on notifications and immerse in these exclusive perks designed just for them! 📲 #CounterTEN #GameDay #StayNotified #Tech #SportsTechnology

Traditional advertising methods are losing their grip on the younger generation. Teens are not watching TV commercials; they’re immersed in digital worlds, spending hours on platforms like Roblox. How can brands like yours keep up and truly engage this audience? Roblox, with its vibrant ecosystem, is more than a game—it's a social hub where friendships are forged, and brands can build lasting connections. Adidas has already seen success, with over 600,000 unique visitors to their virtual store. Imagine the impact on YOUR brand's visibility and loyalty. Now, if you want to learn more about Roblox and the Adidas campaign, make sure to check out our full blogpost in the link in the 1st comment below! #Roblox #VirtualWorlds #GenZ #Marketing #Branding #Gaming #Gamers

Did you know that Twitch was used by famous luxury brands like DIOR or BURBERRY to livestream their fashion shows? 📺 Even though Twitch is very popular among gamers, gaming is not the only content you can find on the platform. As we gear up for the launch of Prime Video Ads, we are starting our Amerge video series. In the first episode, I am walking you through a case study of a brand that was testing for the first time Twitch video ads with us. 📽 As you'll see in the study, Twitch is an unique platform that allows brands to find incremental, new-to-brand customers at an efficient pricing. 📊 Let me know in case you are interested to learn more or even want to run your first Twitch campaign with us.

Emirates in Despicable Me 4 Heist Obby ??? 😲 𝗡𝗼, it's just a player proudly wearing his Emirates item while playing Roblox. Every Branded UGC you release is an opportunity to contribute to Brand Awareness through players wearing your item. This is one of the brand awareness benefits you get by activating on Roblox. --- 𝗥𝗼𝗯𝗹𝗼𝘅 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗦𝗲𝗰𝗿𝗲𝘁𝘀 --- Want to learn more about brands on Roblox ? 🔔 Sign up for my daily insights : https://lnkd.in/e49gkiNU (Still free) --- Made for Marketers 𝙎𝙞𝙢𝙥𝙡𝙚, 𝙛𝙖𝙨𝙩 & 𝙚𝙛𝙛𝙞𝙘𝙞𝙚𝙣𝙩 ⚡

#GenZ Craves Mobile-First Fan Experiences. The future of sports fandom is evolving, and it's not just about scores. It's about crafting immersive, interactive moments for the next-gen fans. Real-time stats, interactive highlights, and personal connections are what GenZ desires. This is where SmartMedia Technologies steps in. We fuel engagement, ignite fandom, and reshape the dynamic between teams, sponsors, and fans. #FanEngagement #CustomerLoyalty #FanExperience #Personalization