Content Marketing

Ideas for December 2020 Content Calendars icon

Ideas for December 2020 Content Calendars

November 16, 2020

With the holidays looking very different this year, be sure to craft social content that is both authentic and respectful to the current times

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Content Buckets: Create a more effective digital marketing campaign

November 04, 2020

Create Effective Digital Marketing Campaigns with Content Buckets What are they? Content buckets, or content categories, are specific topics that discuss various aspects of one’s business. While each is different,…

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Creating an Immersive Brand Experience Online

October 19, 2020

Creating an Immersive Brand Experience Online To be a successful marketer, it’s crucial to create an immersive and cohesive brand experience online. Specifically, to engage audiences and increase viewership —…

Social Media Hiatus: How to Take One and Stay Productive icon

Social Media Hiatus: How to Take One and Stay Productive

October 15, 2020

What is a social media hiatus? Things are good in moderation, and social media is no exception. A social media hiatus is stepping away from the screen with the intention…

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Email Marketing For Beginners

October 12, 2020

A lot has changed in the last 20 years. The iPhone was invented, we stopped launching shuttles into space, and we watch everything on our laptops now. But some things…

Ideas for November 2020 Content Calendars icon

Ideas for November 2020 Content Calendars

October 11, 2020

With the holiday season quickly approaching, nows the time to plan and schedule your content for the weeks ahead.

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Use Digital Real Estate Marketing to Keep Your Audience Engaged

October 05, 2020

Realtors: Maximize Your Digital Marketing When it comes to newsletters, brochures, and flyers, there are so many engaging modern digital marketing strategies to amplify your business. Print marketing is a…

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Video Marketing Ideas for Small Businesses

September 25, 2020

Video Marketing for Small Businesses Thanks to The Issuu Story Cloud‘s suite of integrated digital publishing tools, content creation for small businesses is easy. From Story Articles to Visual Stories,…

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Ideas for October 2020 Content Calendars

September 16, 2020

As seasons change, our… October 2020 Content Calendars “

Ideas for August 2020 Content Calendars icon

Ideas for August 2020 Content Calendars

September 06, 2020

Looking to enhance your August 2020 Content Calendars

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How to Distribute Your Catalog Across Platforms

August 16, 2020

What are digital catalogs? Digital catalogs are a key tool for businesses to market their products and services all in one place. Published online, a digital catalog typically encompasses a…

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Sell More Products with Digital Catalogs

August 04, 2020

Sell More Products with Digital Catalogs When it comes to catalogs, the intent is to sell. That’s where digital catalogs come in handy for marketers. Digital catalogs cut out the…

Shake It Off: How To Write More Relatable Copy icon

Shake It Off: How To Write More Relatable Copy

August 04, 2020

Write better copy for social, web and more Relatability is the name of the game. As news breaks of corporations doing more and more bad things, companies are looking to…

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The Best Online PDF Reader

July 24, 2020

Stand out with the Issuu Fullscreen Sharing Experience Customize your content on the Issuu Story Cloud with tools like the Online PDF Reader. The Issuu Story Cloud’s suite of digital…

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How to Grow Your Email List

June 19, 2020

Grow Your Email List: A How-To Guide Why It’s Important While email marketing may sound like a stale marketing tactic, in reality, it’s one of the most effective marketing tools…

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How to Make Longform Content Digestible

June 15, 2020

Making Longform Content Digestible In a mobile-first world, you may be wondering: isn’t shortform content always best? aren’t viewers most engaged in short, digestible content? While shortform content is typically…

Why Authenticity Is So Important for Social Media Marketing icon

Why Authenticity Is So Important for Social Media Marketing

May 13, 2020

Social media marketing success requires a clear strategy. You want to reach us on our phones. Because that’s where we are. And when we’re on our phones, nearly 8 out…

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Ways That Content Batching Leads to Long Term Success

May 11, 2020

How Does Content Batching Lead to Long Term Success? When you’re craving pancakes, you make the batter and cook it up one at a time, right? Of course not! So…

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Tips to Create Valuable Content for Cross-Platform Distribution

May 09, 2020

Cross-Platform Distribution: How To Guide Cross-Platform Distribution within marketing is the act of posting content across multiple destinations. Such platforms may include a brand’s website, blog, and various social channels….

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5 Steps to Create Shareable Blog Content

May 03, 2020

Creating Shareable Blog Content When scrolling through social media, we aren’t just looking at what our friends ate for lunch or what the latest celebrity purchase is. We’re constantly spreading…

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Copywriting Tips for Your Real Estate Marketing Materials

April 18, 2020

Real Estate Marketing: Copywriting 101 With Issuu’s integrated suite of digital publishing products, now real estate professionals can seamlessly create marketing content with ease. Whether it be a brochure, magazine,…

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How Virtual Assistant’s Are Changing the Way Marketer’s Work

April 18, 2020

Top Three Ways Virtual Assistant’s are Changing Marketing Think about what goes into marketing. You might list creating content or scheduling social media posts. It can also be learning how…

Why Good Storytelling Is More Important Than Ever Before icon

Why Good Storytelling Is More Important Than Ever Before

April 06, 2020

What Storytelling Means to us From the earliest civilizations and in every age, stories have connected, educated, entertained, and informed us about the world.  As marketers, and especially as content…

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Creating Content Buckets For Your Business

March 17, 2020

How to:  Create Content Buckets For Your Business What are they? Content buckets, typically known as content categories, are topics or themes that discuss various aspects of one’s business. Each…

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Power Words for Content Marketers

March 11, 2020

Power words are words smart marketers and marketing writers use to trigger a psychological or emotional response.  Power words evoke emotion and peak curiosity, according to Sumo.com. They’re called ‘power…

Authenticity: The Most Effective Approach to Content Marketing in 2020 icon

Authenticity: The Most Effective Approach to Content Marketing in 2020

February 29, 2020

Authentic Content Marketing What is it? Content marketing is a strategic approach to promotion in which one leverages valuable and relevant content to build an audience and elicit customer action….

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Publishing a Photography Portfolio with Issuu

February 07, 2020

Publish your photography portfolio digitally with Issuu There are many benefits of sharing your photography portfolio online for marketing purposes. Have you considered publishing your photography portfolio digitally with Issuu?

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The Three Essentials To Creating Community On Social Media

January 30, 2020

We’re social creatures. Despite the galaxy of cultural differences across this great world, everywhere people crave community. To belong. Our most important communities—often our family and our local communities—nourish our…

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Boost Your Blog SEO with Digital Publishing on Issuu

January 27, 2020

Boost Blog SEO with Digital Publishing on Issuu If there’s one thing that all bloggers have in common, it’s this: everyone wants to boost blog SEO. To be fair, who…

The Ultimate Editorial Marketing Strategies icon

The Ultimate Editorial Marketing Strategies

January 27, 2020

With the new year quickly approaching, now’s the time to start thinking about your 2020 editorial marketing strategies. New year, new you? Why not, new year, new marketing tactics. Think…

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How Brochures Help Your Business

January 27, 2020

Business Brochures In today’s ever-changing business landscape, it’s imperative to leverage the most effective tools out there. From Stories to Sales to Shopping & Web Links and more, The Issuu…

6 Ways to Repurpose PDF Content icon

6 Ways to Repurpose PDF Content

January 22, 2020

Repurpose your PDF content Recycling and repurposing your content is where it’s at in 2020. There’s not enough time to create the amount of content that the modern digital audience…

Purpose-Driven Marketing: Why Thinking About Values Is The New Year’s Resolution That Pays icon

Purpose-Driven Marketing: Why Thinking About Values Is The New Year’s Resolution That Pays

December 20, 2019

Blockchain. Self-driving cars. Another year is about to pass. Still, technology continues to evolve at an explosive pace. But the more things change, the more some things stay the same. …

Ideas for December 2019 Content Calendars icon

Ideas for December 2019 Content Calendars

November 08, 2019

Ideas for December 2019 Content Calendars

Ideas for November 2019 Content Calendars icon

Ideas for November 2019 Content Calendars

October 18, 2019

Ideas for November 2019 Content Calendars

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Tips for Attracting Your Niche Audience

October 10, 2019

What is a Niche Audience? A niche audience is a subgroup of a company’s main targeted audience. This specific audience is a selective group of people who have specific wants,…

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Use Issuu to Sell and Teach your Online Course

October 07, 2019

Knowledgeable people, just like you, share their expertise with the world through webinars, video, audio, and eBooks. Give back to the community and share what you have learned over years…

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How to Promote Your Ebook on Social Media

October 03, 2019

How to Promote Your Ebook on Social Media Promoting your ebook is one of the most important parts of selling your content online. Without promotion, you’re not going to get…

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How to Sell Your Online Course with Issuu

September 24, 2019

How to Sell Your Digital Course with Issuu If you’re breaking into the online education sphere, it’s likely you’re going to end up creating a digital course. Online courses are…

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Make Money with Holiday Gift Guides

September 16, 2019

Get more sales from your holiday gift guide It’s a wonderful time of year for brands and creators. One major part of the holiday season: gift guides. Bloggers and creators…

Ideas for October 2019 Content Calendars icon

Ideas for October 2019 Content Calendars

September 16, 2019

Ideas for October 2019 Content Calendars

Marketing Your Personal Project with Issuu icon

Marketing Your Personal Project with Issuu

August 06, 2019

How to Market Your Personal Project with Issuu So you took a leap of faith and built your personal project from scratch. Whether it be a fashion magazine, a collection…

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How to Scale Up Your Digital Magazine

August 03, 2019

So, you’ve created and published your Digital Magazine to Issuu. The fun doesn’t stop just yet! Keep reading for 5 ways to scale up your magazine thanks to the Issuu…

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How To Design A More Eye-Catching Magazine Spread

July 29, 2019

If you’ve spent any time flipping through magazines, you’ll probably have noticed that designers tend to sway in one of two directions. Either they go minimalist, favoring white space, simple typography..

Ideas for June 2019 Content Calendars icon

Ideas for June 2019 Content Calendars

July 28, 2019

June brings the start of… June 2019 Content Calendars

How to Choose an Editorial Theme icon

How to Choose an Editorial Theme

July 10, 2019

Editorial themes are a great way to focus your content. By centering an issue of your publication around one central topic or theme, you create a built-in sense of cohesion….

Write Better Headlines For Your Articles – Make Your Headlines Pop icon

Write Better Headlines For Your Articles – Make Your Headlines Pop

July 10, 2019

How to Write Better Headlines Headlines hold an interesting space in today’s publishing industry. Unlike writing headlines for the internet, you have the luxury of not having to game SEO…

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How to Organize Your Editorial Team

July 10, 2019

How to Organize Your Editorial Team So you’ve got your concept, and you’ve got the drive to start a publication. You’ve managed to recruit similarly passionate and driven individuals, and…

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TACT-ful Email Marketing Basics for Digital Publishers

July 01, 2019

Email Marketing Basics. Yup, email still matters. When you’re creating an amazing digital publication, it’s easy to put all your resources and energy into your magazine, newspaper, catalog or whatever…

Get the Look: Designing a Marketable Lookbook icon

Get the Look: Designing a Marketable Lookbook

July 01, 2019

Digital Lookbooks We’ve talked about catalog design for different types of businesses, but for fashion brands in particular — whether it’s a major fashion house or small independent designer—  these…

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Introducing Issuu Articles for Today’s Content Creators and Brands

July 01, 2019

Issuu Articles are short-form, mobile-optimized content for today’s content creators and brands. We’re taking the digital publishing experience to the next level with a new free feature to publish and promote your work.