Content Marketing

What is Issuu Elite icon

What is Issuu Elite

June 08, 2023

Do you publish amazing content on Issuu? We'd love to chat with you! Join Issuu Elite, and take your content to the next level.

6 Instagram Tips for Businesses icon

6 Instagram Tips for Businesses

May 25, 2023

Believe it or not, Instagram is actually a really powerful tool that can heighten your marketing efforts to the next level — if you know how to use it to your advantage. To help you make the most out of Instagram marketing, follow these six tips.

Master the Art of Brand Building With Issuu [eBook] icon

Master the Art of Brand Building With Issuu [eBook]

May 22, 2023

Discover how to put your agency ahead of the rest and propagate brand messages effectively by creating, publishing, distributing, and promoting meaningful content with Issuu.

Tailoring Your Social Media Voice to Different Platforms icon

Tailoring Your Social Media Voice to Different Platforms

May 12, 2023

While your brand voice should be consistent, you’re not always better off copy-and-pasting captions from one site to another. What works for Instagram does not always work for Twitter, and vice versa. Here are our tips.

Maximizing ROI with Interactive Email Marketing: Best Practices and Tips icon

Maximizing ROI with Interactive Email Marketing: Best Practices and Tips

May 11, 2023

While we know social media should be engaging and interactive, emails should be too. Learn more about how to maximize your ROI with emails.

The Rise of the Micro-Influencer icon

The Rise of the Micro-Influencer

May 10, 2023

What does it actually mean to be a micro influencer, and how and why should you create a micro influencer program to support your brand?

How to Create an Interactive PDF (And Why You Should) icon

How to Create an Interactive PDF (And Why You Should)

May 03, 2023

From highly stylized Instagram Stories to interactive AI tools, consumers want memorable experiences. For creators and marketers, this means delivering more robust content for customers to engage with. Read about Issuu's interactive PDF creator.

7 Things You Should Learn When Running a Paid Subscription icon

7 Things You Should Learn When Running a Paid Subscription

April 27, 2023

As sectors begin adopting subscription-based models to supplement their income or retain loyal customers, they'll need strategies to run them successfully. Here's how to drive lead generation, conversions, and brand experience in 2023 and beyond.

Sustainable Marketing for Travel and Tourism Professionals icon

Sustainable Marketing for Travel and Tourism Professionals

April 22, 2023

With more environmentally conscious travelers and an industry working towards eco-friendly practices, here's how you can create a digital marketing strategy that better meets the needs of customers and the environment.

5 Tips for Successful Influencer Marketing Outreach icon

5 Tips for Successful Influencer Marketing Outreach

April 13, 2023

Building a brand means working with a wide array of talents — publicists, influencers, and more – who bring your work to life. But one of the most challenging aspects is…

A New Look at Design: Inspiration from Issuu Users icon

A New Look at Design: Inspiration from Issuu Users

April 10, 2023

These Issuu users demonstrate how design techniques can be used to elevate your brand identity and cohesion across platforms. 

8 Steps to Create a Newsletter For Your Brand icon

8 Steps to Create a Newsletter For Your Brand

April 06, 2023

Follow these 8 steps to develop a newsletter program for your organization and create a newsletter. Learn how to engage your customers with this key marketing tactic.

How to Repurpose Long-form Content icon

How to Repurpose Long-form Content

April 04, 2023

Take a look at a few simple ideas on how to repurpose long-form content and maximize your short-form content’s outreach.

How Issuu Helps Architects Stand Out (eBook) icon

How Issuu Helps Architects Stand Out (eBook)

March 30, 2023

A digital architecture portfolio is a competitive way to showcase your work online and win important bids. In this guide, we’ll show you how to use our all-in-one platform to create a smooth workflow for sharing and executing your plans flawlessly.

How Issuu Helps Designers Showcase Their Work (eBook) icon

How Issuu Helps Designers Showcase Their Work (eBook)

March 29, 2023

Issuu makes it easy to build an interactive graphic design portfolio online. This guide will show you how to turn a design into an online flipbook that unlocks your brand's full potential.

How Issuu Helps Artists Grow Online (eBook) icon

How Issuu Helps Artists Grow Online (eBook)

March 28, 2023

In this guide, we’ll show you how to use Issuu to showcase your work, streamline your digital content efforts, simplify marketing collateral for your next exhibition, and help you unlock your art’s full potential.

How Kapoor Galleries Publishes Digital Catalogs for Curated Art Collections with Issuu icon

How Kapoor Galleries Publishes Digital Catalogs for Curated Art Collections with Issuu

March 23, 2023

Read our latest case study to discover how Kapoor Galleries uses Issuu to create visually stunning and highly accessible digital catalogs, effectively reaching collectors, institutions, and art enthusiasts across channels.

DIY Content Marketing for Nonprofits icon

DIY Content Marketing for Nonprofits

March 22, 2023

For nonprofits working with tight budgets, it's essential to keep marketing costs low. In this article, we'll take a look at some key DIY content marketing tips that can help nonprofits expand their reach and raise awareness for their cause.

8 Types of Sustainable Marketing for Travel Professionals icon

8 Types of Sustainable Marketing for Travel Professionals

March 17, 2023

Today's travelers are increasingly concerned about their ecological footprint when vacationing and outdated travel marketing practices like printing magazines no longer cut it. Here's how to go green with your travel marketing.

4 Content Marketing Ideas for Small Businesses icon

4 Content Marketing Ideas for Small Businesses

March 14, 2023

To succeed in content marketing for your small business, it's crucial to have a clear strategy, set goals, and measure your results. Here are some ideas to help you do that in 2023.

How Island Cruising NZ Quadrupled Their Customer Base with Issuu icon

How Island Cruising NZ Quadrupled Their Customer Base with Issuu

March 09, 2023

In this case study, we dive into how Island Cruising leverages Issuu's powerful features to expand their customer base, amplify their social media presence, and massively boost advertising opportunities.

From InDesign File to Issuu Flipbook: How Artists, Architects, and Designers Can Elevate Their Content Marketing icon

From InDesign File to Issuu Flipbook: How Artists, Architects, and Designers Can Elevate Their Content Marketing

March 07, 2023

Explore how creative professionals can take their InDesign files to the next level – making them stand out, immerse readers, and drive measurable actions and outcomes.

The Benefits of Incorporating 3D Tours Into Digital Real Estate Listing Brochures icon

The Benefits of Incorporating 3D Tours Into Digital Real Estate Listing Brochures

March 02, 2023

Looking to update your real estate portfolio and dazzle potential clients? Here's everything you need to know about getting 3D tours into your digital brochures.

How to Build a Master Content Calendar That Covers All Your Bases icon

How to Build a Master Content Calendar That Covers All Your Bases

February 28, 2023

Creating a content calendar is essential for marketing success. Here’s how to build a content calendar plus tips to maximize its potential.

How to Effectively Use Storytelling in Content Marketing icon

How to Effectively Use Storytelling in Content Marketing

February 13, 2023

Whether you're a small business owner or content creator, you can apply these key tips for using storytelling in your content marketing to strengthen your digital strategy and drive meaningful results for your brand. Read our eBook to learn how.

How to WOW Travelers: From Print to Digital in Seconds icon

How to WOW Travelers: From Print to Digital in Seconds

February 01, 2023

Are you a professional working in the travel industry? Discover pages full of new insights and best practices for creating a digital oasis of captivating content that makes your destination come alive for travelers everywhere.

The Democratization of Technology & Design: Giving Creators and Marketers the Tools to Succeed icon

The Democratization of Technology & Design: Giving Creators and Marketers the Tools to Succeed

February 01, 2023

Discover what democratization really means, why this trend is here to stay, and which self-service tools are enabling marketers and creators to transform a single piece of content into a library of powerful assets.

Destination Marketing 101: How to Showcase Your Destination Online icon

Destination Marketing 101: How to Showcase Your Destination Online

January 26, 2023

There's no time like the present to improve your marketing. This guide will tell you how to make the most of your tourism marketing and quickly grow your brand online.

Easy Ways to Promote Your Travel Business icon

Easy Ways to Promote Your Travel Business

January 21, 2023

Now more than ever before, it is crucial for travel businesses to leverage promotion. In today’s world of technology, the travel industry has changed. In other words,…

Content Marketing Ideas for the Travel Industry icon

Content Marketing Ideas for the Travel Industry

January 12, 2023

There are so many content marketing opportunities in the travel industry. It’s all about figuring out what’s best for your travel brand. We’ve put together a list of…

How to Find Your Target Audience icon

How to Find Your Target Audience

January 10, 2023

Already have curated content or just started planning it out? Target audiences will maximize your efforts and minimize the dollars spent.

How to Make a Travel Brochure icon

How to Make a Travel Brochure

January 02, 2023

Learn how to make a beautiful digital travel brochure on Issuu. Issuu helps you showcase the destination, add interactive shopping and web links, and drive bookings.

How to Create a Year In Review icon

How to Create a Year In Review

December 30, 2022

Learn more about how to create a year in review with interesting stats, brand milestones, and infographics for an exciting marketing campaign to end the year with.

How to Market Your Digital Holiday Catalog icon

How to Market Your Digital Holiday Catalog

December 15, 2022

Discover how to market your digital holiday catalog with Issuu this season to boost sales, attract customers, and increase engagement.

Top 10 Content Marketing Trends for 2023 icon

Top 10 Content Marketing Trends for 2023

December 13, 2022

In today’s digital landscape, it's important to stay up to date on the trends in content marketing. In this guide, we’ll be breaking down which major ones to look for in 2023, so you can stay ahead of the curve.

7 Types of Festive Holiday Content with Examples icon

7 Types of Festive Holiday Content with Examples

December 07, 2022

Thinking about how to improve your content marketing around holidays and vacations? Here are some creative ideas to help you plan your materials for this holiday season and the next.

How to Design in Canva and Publish on Issuu icon

How to Design in Canva and Publish on Issuu

December 01, 2022

Learn about how to use Canva and Issuu together to streamline your digital marketing workflow, saving you time and effort.

Infographic: 10 Types of Effective Real Estate Marketing Content icon

Infographic: 10 Types of Effective Real Estate Marketing Content

December 01, 2022

As a summary of our blog post, 10 Types of Effective Real Estate Marketing Content, this infographic gives a visual overview of the types of content that are most effective for real estate marketing.

How to Market Your Nonprofit icon

How to Market Your Nonprofit

November 29, 2022

Adapt and overcome today’s business challenges in order to help your nonprofit grow and thrive like never before with these tips.

6 Festive Ideas for Your December 2022 Content Calendar icon

6 Festive Ideas for Your December 2022 Content Calendar

November 25, 2022

Looking for some last minute content ideas to fill up December’s calendar? Read our blog and get inspired by our six festive ideas for your content calendar!

Boost Your Holiday Retail Marketing Strategy icon

Boost Your Holiday Retail Marketing Strategy

November 09, 2022

Now that the holiday season is upon us, discover how you can boost sales and take your retail marketing assets to the next level with Issuu.

5 Types of Marketing Materials Perfect for Nonprofit Fundraising icon

5 Types of Marketing Materials Perfect for Nonprofit Fundraising

November 01, 2022

Content marketing for nonprofits doesn’t have to be complicated. Diversifying materials will help you continue to increase your reach. Learn more about how Issuu can help your organization reach its goals for 2023 and beyond. 

7 Effective Ways to Coordinate Content Marketing with UX Design icon

7 Effective Ways to Coordinate Content Marketing with UX Design

October 21, 2022

When it comes to making your audience happy, you must focus on three things: content, design, and publishing. In this guest post, you’ll learn why and how to coordinate these important factors for your brand’s success.

5 Fall Themed Ideas for Your November 2022 Content Calendar icon

5 Fall Themed Ideas for Your November 2022 Content Calendar

October 19, 2022

If you’re looking for inspiration for some November content ideas, look no further. Here are some helpful themes that highlight major holidays and other topics to engage your audience this month. 

Scale and Simplify Your Content Marketing with Issuu’s Social Posts Feature icon

Scale and Simplify Your Content Marketing with Issuu’s Social Posts Feature

October 12, 2022

Social Posts unlocks the ability to quickly create on-brand social content in a drag-and-drop environment. Use elements from existing Issuu flipbooks or one-click upload new assets to create something completely new in minutes.

6 Effective Ideas for Your October 2022 Content Calendar icon

6 Effective Ideas for Your October 2022 Content Calendar

September 15, 2022

As the seasons begin to change, we’ve got some ideas to help you craft a clever October content calendar that delights your audience and gets you results. 

How to Prepare Your eCommerce Store for Black Friday icon

How to Prepare Your eCommerce Store for Black Friday

September 12, 2022

Your eCommerce store needs to be prepared for the influx of traffic you'll see on Black Friday, Cyber Monday, and into the holiday shopping season through the end of the year.

5 Creative Ideas for Your September 2022 Content Calendar icon

5 Creative Ideas for Your September 2022 Content Calendar

August 18, 2022

Here are some themes to explore for an impactful September content calendar that will engage and inspire your readers and their remaining 2022 plans.

The Biggest Trends in Real Estate Marketing in 2022 and Beyond icon

The Biggest Trends in Real Estate Marketing in 2022 and Beyond

August 18, 2022

The red-hot housing market in 2022 is expected to continue well into 2023. Read about the biggest trends in real estate marketing this year and position yourself for success.

5 Lighthearted Content Ideas for Your August 2022 Content Calendar icon

5 Lighthearted Content Ideas for Your August 2022 Content Calendar

July 27, 2022

Whether you’re taking a break in the summer sun or working ahead of a busy season, make August a time to reflect or rethink what’s ahead. Here are some ideas to help you plan a successful August content calendar.

20 Ways to Differentiate Your Presentation icon

20 Ways to Differentiate Your Presentation

July 26, 2022

No matter your role, presentations are in your future. But the art of crafting a presentation that tells an effective story isn't easy, so we've rounded up our top 20 tips to help with everything from designing your slides to presenting with ease.