HOW GOLD IS DIFFERENT

Man standing beneath a giant gold coin floating above his head

Balancing risk and the potential for future returns

Any investment comes with risk. However, investing in lots of different assets – rather than ‘keeping all your eggs in one basket’ – is what investors call ‘diversification’.

Should an unexpected event threaten the value of one investment, the others help balance out its performance.

And there is one asset you can invest in today that can be uniquely useful for diversifying a portfolio: gold.

Gold has outperformed most major asset classes over the past 20 years; it has also historically performed well in periods of financial turmoil. Gold could provide you with returns plus an effective way to hedge risks.

Find out more about what makes gold unique.

THE CASE FOR GOLD

Discover more of gold's potential benefitsLearn about gold's qualities

HOW TO OWN GOLD ONLINE

HOW TO OWN GOLD ONLINE

Gold can be digitally bought, stored and sold

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CONFIDENCE IN GOLD

CONFIDENCE IN GOLD

Principles and guidance for trust and safety when investing in gold

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GOLD OVER THE LONG AND SHORT TERM

GOLD OVER THE LONG AND SHORT TERM

Easily bought today, investing in gold could help you in the future

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HOW TO BUY GOLD FOR THE FIRST TIME

HOW TO BUY GOLD FOR THE FIRST TIME

Investing in gold can be easy and affordable

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GOLD'S ROLE IN A PORTFOLIO, AND SOCIETY

GOLD'S ROLE IN A PORTFOLIO, AND SOCIETY

Dig deeper on gold's role

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