GOLD’S ROLE IN A PORTFOLIO, AND SOCIETY

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Gold could support your future—and society’s

If you're interested in making an investment for your future, understanding how gold could add the kind of value that aligns with your values is essential.

Gold plays a critical role in supporting societies’ needs and is considered important across cultures globally.

More than a ‘safe haven’ investment for individuals, gold is deeply understood and recognised as a source of financial security and is critical to numerous technological and healthcare applications.

Learn how gold could be a responsible choice for your portfolio and the environment.

THE CASE FOR GOLD
Gold - A journey with Idris Elba
Gold - A journey with Idris Elba
Gold - A journey with Idris Elba
Out now
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Watch the film

Discover more of gold's potential benefitsLearn about gold's qualities

HOW TO OWN GOLD ONLINE

HOW TO OWN GOLD ONLINE

Gold can be digitally bought, stored and sold

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CONFIDENCE IN GOLD

CONFIDENCE IN GOLD

Principles and guidance for trust and safety when investing in gold

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GOLD OVER THE LONG AND SHORT TERM

GOLD OVER THE LONG AND SHORT TERM

Easily bought today, investing in gold could help you in the future

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HOW TO BUY GOLD FOR THE FIRST TIME

HOW TO BUY GOLD FOR THE FIRST TIME

Investing in gold can be easy and affordable

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HOW GOLD IS DIFFERENT

HOW GOLD IS DIFFERENT

An investment in gold is one of the most unique assets you can own

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