Nandini Chatterjee

Applauding the Ministry of Information and Broadcast, India, for mandating self-declaration certificates for advertisements starting June 18. This move will significantly bolster consumer protection and tackle the spread of deep fakes, hoax calls, and misleading content. Advertisers will now be accountable for ensuring their content's transparency and integrity, marking a pivotal shift towards responsible advertising. As deceptive practices face a crackdown, the media landscape will benefit from enhanced trust and authenticity. Kudos to the Ministry for prioritising consumer interests and promoting ethical advertising standards. News link - https://lnkd.in/g7CYxDka The Advertising Standards Council of India #ConsumerProtection #ResponsibleAdvertising #MediaIntegrity

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Thanks ET BrandEquity National PR Day - An ETBrand Equity Special On National PR Day, ETBrandEquity conducted a live chat on professional networking platform, LinkedIn. The conversation brought into focus the tales and travails in the lives of PRs at the workplace and how one could find a way out of the maze and decode the future of communications in the digital era. Bhaskar Majumdar, Head - Marketing communication, CSR and digital Egis - South Asia, Egis India spoke on the evolution of storytelling in communication with an emphasis on organic and earned media. “Telling a story is like painting a picture with words. While everyone can tell a story, certain people fine-tune their storytelling skills and become a storyteller on behalf of their organisation, brand, or business. Storytelling can’t be mastered overnight. It takes practice…but it is worth it as there is nothing more powerful than making your content and news relatable to your audience. ~ Creativity has always been the way out of the crisis." Bhavya Sharma Prasad Sangameshwaran Satrajit Sen Nikhil Bharadwaj Bhavika Sharma Varun Markande CommsAdda Mrinall Dey (He/Him) Jyotsna Dash Nanda Raja Ghoshal Amrit Ahuja Arun Arora Manu Kumar

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I am glad that I could take PR ahead with Legacy Matrix IP. Right now it is hidden and in the backseat but I am sure after 2 decades it would be a basic reference for all Marketers and Thought Leaders. Legacy Matrix enhances the PR role of presence building to power building. Greetings on National PR Day. #india #pr #publicrelations #communications #ip #intellectualproperty

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India's big strength in healthcare has always been generic drugs. As a reporter with Asia Business News-Dow Jones and as a public health advocacy expert doing outreach campaigns for The Global Fund I found that the role of Indian generics was pivotal in affordable HIV/AIDS treatment. However, the next wave of Indian healthcare firms is focusing on providing the tech for health services firms in the US. This development coupled with the latest AI/tech trends around India -US collab is drawing the interest of smaller US PR firms to have a presence in India. I spoke to Andrew Goldberg of #Quanta+Makovsky, to find out if the next wave of consolidation in the Indian PR market could be led by US mid-sized firms, how will this consolidation differ from the earlier acquisitions by network firms, can Indian PR firms go global and more. Do give it a read and share your thoughts. https://lnkd.in/g3qj3i5g PRmoment India

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📰 What Are Your Thoughts on the Role of a Newsroom in Today's Communications? 📰 In an age where information flows faster than ever, the need for a reliable newsroom has never been more apparent. This is a question for all the Comms and Branding professionals....Do you believe a dedicated newsroom is essential for organizations today? Why or why not? 💬 How does a newsroom contribute to effective communication and brand trust? 📈 What are the key elements that make a newsroom successful in the digital era? Join the conversation and share your insights on the importance and evolution of newsrooms in modern communications. Your experiences and perspectives are invaluable! Check out the Salesforce India newsroom: https://lnkd.in/g8Egsr-W #Newsroom #Communication #PublicRelations #BrandStrategy #Transparency #DigitalMedia

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I ask myself, “Does the work I do make my audience pause and examine how they feel about the product, service, or topic?” “Does it open new ways of thinking?” And finally, “Does it prompt the target audience to take some action?” This is what I call the IT Act (Introspection, Thinking, Action). The starting point is always visibility and attention. Yes, the campaign must grab attention but once it has got the eyes and ears of the audience, then the IT Act test is a good one to apply. Too often my effort stops at getting attention, which in itself is not an easy thing to accomplish. If I am not careful, it is easy for me to say “OK my job is done.” However, I believe by getting attention, the true job of public relations has only just begun.  #publicrelations 

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Any objective watcher of our political discourse will tell you that brand Kejriwal is a heartbeat away from political oblivion. Why has then brand Kejriwal so dramatically collapsed? What are the factors contributing to this fade out? I analyze all that and more in this episode of THE CAA SHOW in which CAA is Conversations and Analysis https://lnkd.in/dzm_feF2

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From Bottom of the Pack to Champions: RCB's Playoff Push Shows How Small Wins Lead to Big Wins Remember that feeling of staring down a seemingly impossible deadline? Or a project with dwindling success odds? Well, take a page out of the Royal Challengers Bangalore's (RCB) recent IPL playbook. Written off with a mere 1% chance of reaching the playoffs, they defied the odds with a relentless pursuit of improvement, winning all remaining matches. This isn't just a cricket story; it's a masterclass in how consistent effort translates to success in the professional arena. RCB's turnaround wasn't a magic trick. It was the result of focusing on marginal gains. Tightening fielding, refining bowling tactics, or even optimizing batting strategies – these seemingly insignificant tweaks, when consistently applied, created a compounding effect. This is the essence of the marginal gains philosophy: small, continuous improvements that lead to significant performance gains over time. Data-Driven Decisions: Set SMART goals (Specific, Measurable, Achievable, Relevant, and Time-bound) and track progress with clear metrics. Analyze data to identify areas for improvement, focusing on metrics relevant to your team's function. Culture of Continuous Learning: Foster a growth mindset within your team. Encourage skill development through training programs, workshops, and knowledge-sharing initiatives. Empowerment is Key: Don't micromanage. Give your employees ownership of their tasks and the freedom to experiment with improvements. This fosters a sense of responsibility and encourages innovative solutions. Celebrate the Journey: Recognition is a powerful motivator. Acknowledge and celebrate even minor wins to keep morale high. RCB's success wasn't just about improvement; it was about consistent improvement. They didn't win a few games and then falter. They maintained their focus and winning momentum throughout the remaining matches. Consistency in business translates to reliability. Your clients value a brand that delivers predictable results. Here's how to ensure your team delivers: Standardize Processes: Create well-defined and documented workflows. This ensures everyone is on the same page, minimizes errors, and maintains quality. Quality Control Matters: Implement robust systems to identify and rectify errors before they impact outcomes. Measure and Adapt: Regularly track key performance indicators (KPIs) to identify areas where consistency can be improved. Don't be afraid to adapt processes based on data and learnings. The takeaway? RCB's journey from 1% to playoffs is a potent reminder that consistent, incremental improvement can lead to extraordinary results. Royal Challengers Bangalore | Kumaraguru College of Technology| Sambath Kumar K | Sarita Ranjith | Nishanth Sivaswamy | Gukan K | Vignesh Reddipalli | Shanthoshraj Elumalai | Kavin M | KCT Alumni Relations | Hari Sankaran | Nivethan A M | Nethaji Subash | Dr. Abirami Vetrivel| Nishanth Kumar

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On #NationalPRDay, it's crucial to address the pressing issue of PR pressure and its urgent need for attention, sharing my thoughts. 'PR pressure, and it needs urgent attention' ET BrandEquity thanks Prasad Sangameshwaran for your consideration. Navigating stress in PR involves managing diverse stressors like client expectations, deadline pressures, and industry challenges. Effective communication, strategic planning, and time management are crucial for PR professionals to achieve both short-term tasks and long-term objectives. April marks Stress Awareness Month, a designation established in 1992, yet this year holds particular significance. The importance of learning to manage stress and adopting healthy coping mechanisms cannot be overstated for achieving overall well-being. #stress #mentalhealth #worklifebalance #PR CommsAdda Madan Bahal Mrinall Dey (He/Him) Jyotsna Dash Nanda PRCAI PR Society Delhi Amrit Ahuja Minari Shah Dr. Sarvesh Tiwari Dr Navneet Anand Raja Ghoshal Anubhuti Yadav Kulveen Trehan Prof. Diwakar Shukla Ruchi Kher Jaggi Akanksha Jain Girish Balachandran Vineet Handa Udit Sagar Pathak Aman Gupta Tarunjeet Rattan PRPOI Geetika Bangia Roma Balwani Adfactors PR PR Professionals Kaizzen Bijoya A Ghosh Paarul Chand

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These PR firms can help drive effective strategic communication initiatives for Indian and global entities looking to stand out in a challenging Indian market and boost media visibility.

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Salesforce recently released the new State of Marketing report, sharing insights from over 4,800 marketing leaders across 29 countries. In case of India, 79 percent of marketers are already experimenting with or have fully implemented AI into their workflows. Read more about it and other interesting facets in the article below. #artificialintelligence #AI #India https://lnkd.in/gwcWPcYQ

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It was a pleasure to have this extensive interaction with TheCSRUniverse on our corporate social responsibility initiatives at HGS - Hinduja Global Solutions. Over the last eight years, our flagship CSR program #WorkToGive has mobilized over 70,000 employees to volunteer more than 100,000 hours in social impact initiatives across health, skilling, education, support for persons with disabilities, and water conservation, among others. CSR is not a standalone practice for us. We also align it with our Diversity, Equity, and Inclusion (DEI) and Environment, Sustainability, and Governance (ESG) objectives. For instance, our various skilling initiatives have an emphasis on preparing young women for the workforce in various capacities. Another example is our Eco-Club, which strives to encourage environment conservation among our employees through sustainability awareness sessions, volunteering opportunities, and collaboration with external organizations. I discuss more below. #CSR #DEI #ESG #Skilling #Education #Health #PwD #Environment #GenderEquality #HGS #LifeAtHGS https://lnkd.in/gvYs_Qzs

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"Public Relations is no more about media presence or market visibility. PR now is about engagement. WHAT and HOW you engage with is what makes the difference in impact and influence." - Devesh Purohit #pr #publicrelations #reputationmanagement #imagemanagement #engagement #influence #impact #corporatecommunications #internalcommunication

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Exploring the theme 'Value of PR for a brand: How do you measure its success?' at the 14th edition of IPRCCA. Insights and expertise shared by our MD, Dr. Sarvesh Tiwari, will pave the way for innovative PR strategies. PR Professionals | exchange4media #e4mIPRCCC #e4m #IPRCCC

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This raises some very crucial questions about the growth of the PR agency model in India. Sampark, PR pundit, Genesis, PRactice, Clea were the first set of original firestarters ...the original rebels...in the Indian PR industry and a lot of us cheered on as it grew and grew and grew. These models laid the path for others to follow as they chalked out possible models of growth. Every move after Vaishnavi PR went down was scrutinized but in the last decade PR seemed to have come in its own with investments, M& A , partnerships and collaborations ruling the roost. In all these the original principals are still around. What happens when the principals move out for good. Is Sampark the first of many ? However you put it, it poses some serious questions about agency growth. Key ones being... ➡ Is an agency successful only when it is founder-led? ➡ What is then a succession plan? ➡ Will this ever be a scalable business that can grow without M&A ? ➡ What is the best possible model for PR agency growth in India ? ➡ Do international agency models and Indian cultural sentiment not align? #pr #publicrelations #prindustry Paarul Chand Aakriti Bhargava Raghavendra Rao Nidhi Agarwal Pooja Trehan Sonali Sokhal Chhavi Dang Manjuu Rangarajan Sandeep Rao Sudhakar Rao Praveen Singh Malini Sharma Thakur Komal Lath Suhasini Mehta UDITA DUTTA (Hiring at all Levels) Roshan Mohan Amulya Nagaraj Kritika Lalchandani Kaajal Gadhia Budhbhatti Urmila Biswas

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‘Healthcare ads most violative, says ASCI’-reported Times of India on May 23, 2024. It was mentioned that as per annual complaints report of the Advertising Standards Council of India (ASCI) Healthcare-related ads accounted for a majority of advertising norms violations in the financial year 2023-24. In terms of percentage, healthcare ads contribute 19% of cases, followed by illegal offshore betting (17%), personal care (13%), conventional education (12%), food and beverage (10%) and realty (7%). In its scrutiny of healthcare-related ads, the ASCI said it recorded 1,569 norms violations (19% of total ads scrutinised), of which 1,249 potentially violated the Drugs and Magic Remedies Act, 1954 (DMRA), which regulates the advertisement of drugs. Celebrities continued to appear in ads that were in violation of ASCI code. About 104 celebrities appearing in misleading ads could not provide any evidence of due diligence. Violations of influencer guidelines accounted for a large majority (81%) of baby care ads involved. https://lnkd.in/dR8Zrf4p

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I haven't come across anyone who did not like our trending four brand films 'Tu Poker Khelta Hai Kya?' featuring ace actor Shahid Kapoor, and here's why: Simplicity and Relatability: You can easily relate to the films as we followed a simple idea that every Indian possesses and uses skills in their day-to-day lives. You can use these skills to play poker, and at the same time, playing poker can help you get better at these life skills. Humour: While focusing on the message, we ensured that our films had a sense of humour. That's one thing I like about these films; we enjoy the wit along with the relatable situations we see every day. Shahid Kapoor: Unlike other actors, he doesn't associate with a plethora of brands. Instead, he is selective in partnering with brands that he believes in. And of course, he fits quite well in these films, playing these characters with charm and perfect timing. I guess that's why the impact and recall are at least 11 times more powerful than any other brand could dream of :) You can check out this story to know more. #TuPokerKheltaHaiKya #mindsport #skills #shahidkapoor #brandfilm #mondaymotivation #baazigames

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#PRCAIinMumbai Yesterday, we hosted the 2nd of our quarterly thought leadership events in Mumbai in collaboration with Godrej Group. The theme this time was "Misinformation and the Threat to Corporate Reputation" While this space is evolving at breakneck speed, there is no silver bullet or formula to solve for it. Govindraj Ethiraj and Swati Khandelwal discussed the following take-aways for communicators: 🌐Early warning/tracking on information highways: We can't stop the proliferation of misinformation. Getting an early heads up will help us respond better. ✨Transparency Builds Trust: Classic rules of communication. Build that trust piggy-bank with customers and other stakeholders, proactively through continuous communication. Proactively bust myths with facts. 🚀Collaboration is Key: Combatting misinformation requires a collaborative approach with internal teams, including legal, marketing, and social media. Additionally, forge partnerships with credible sources and industry peers to counter false narratives effectively. 💪 #PR #Misinformation #CorporateReputation #BrandIntegrity #CommunicationStrategy Stay tuned on the PRCAI handles for more. Our 3rd event in Mumbai will be on sustainability narratives: how to build them authentically. Thanks to all the industry leaders who joined in. Sujit Patil, ABC Paresh Chaudhry Monalisa Sahoo Kunal Kishore Bhavna Jagtiani Alpesh Porwal Binu Thomas Aanchal Chachra Khushman Bhathena schubert fernandes Sarika Chavan Joulyn Kenny Abhinaba Das Vedika Sharma Deeptie Sethi Atul Sharma Nikhil Dey Neha Mehrotra Vineet Handa Santanu Gogoi Meghna Bhattacharya Tasneem Ali

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Crisis Management can be a nightmare for PR professionals especially in this AI driven world. Here’s my take on how you can tackle blows & comeup with counterpunches! Thanks Mediabrief.com for featuring my views. #crisismanagement #digitalworld #pr #prtools #effectivecommunication #crisiscommunication #prprofessionals #clientmanagement

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