How do you choose a name and tagline that is simple, unique, and relevant?

1 Define your brand identity

Before you start brainstorming names and taglines, you need to have a clear idea of what your brand stands for, what value it offers, and who your target audience is. Your brand identity is the core of your brand strategy and the foundation of your name and tagline. Write down your brand mission, vision, values, personality, and positioning. These elements will guide you in finding a name and tagline that reflects your brand identity and resonates with your customers.

2 Brainstorm with creativity

Once you have defined your brand identity, you can start generating possible names and taglines for your brand. Use different techniques to spark your creativity, such as word association, mind mapping, wordplay, acronyms, metaphors, or foreign words. Try to come up with as many ideas as possible, without judging or filtering them at this stage. You can also use online tools, such as name generators, thesaurus, or rhyming dictionaries, to help you find more options.

3 Evaluate with criteria

When narrowing down your list of potential names and taglines, it is important to have some criteria to evaluate your ideas. Simplicity is key: the name and tagline should be easy to pronounce, spell, and remember. Additionally, the name and tagline should be distinctive and original, as well as aligned with your brand identity and value proposition. Finally, it is important to check the legal availability of the name and tagline; they should not infringe on any trademarks or copyrights, and the domain name and social media handles should not already be taken.

4 Test with feedback

The final step in choosing a name and tagline for your brand is to test it with feedback. You can ask your friends, family, colleagues, or potential customers for their opinions on your shortlisted names and taglines. You can also conduct online surveys, focus groups, or A/B tests to get more data and insights. The feedback you receive will help you determine how your name and tagline perform in terms of memorability, appeal, clarity, and differentiation.

Choosing a name and tagline for your brand is not an easy task, but it can be a fun and rewarding one. By following these tips, you can find a name and tagline that is simple, unique, and relevant for your brand.

5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?