Published is Greenleaf Book Group's acclaimed podcast about all things publishing and the particulars of writing and launching a book.

A book’s title is one of the most important elements to get right, and one of the trickiest. A great title should communicate the promise of the book and who it’s for to attract the intended audience — all in a few catchy and memorable words.

Maggie Langrick, a creativity coach and founding publisher at Wonderwell Press, explains what makes a successful title and subtitle and what to avoid if you want to make a great impression and hook a reader.

Today we’re joined by Greenleaf’s print production specialist Angela Olmeta to discuss the complicated world of book printing.

There are a number of production factors that impact the final product of a book, from design elements that influence the cost of printing to supply chain constraints that can cause printing delays. Authors planning to self-publish have a lot of decisions to make, and if you aren’t prepared for common obstacles, you may find yourself without books in stock on your launch day, or even worse, with a book that costs more to print than buyers will pay for it. In this episode, Angela will explain what goes into printing books and what authors should keep in mind if they’re planning to do so on their own.

A book's success comes down to how much an author is willing to pound the pavement and show up for their own work. Today we're joined by Greenleaf author Claire Isenthal to share the ways she’s tailored her content and outreach across different social media platforms to drive book sales, especially through Substack and Booktok.

The captioned video version is available on YouTube.

Welcome back to Published. Today we’re joined by Owen Sammarone, founder and CEO of Unleash The Knowledge, a digital community for nonfiction authors to expand their reach. When it comes to promoting your book, we all know the benefits of social media and building a landing page for your readers. LinkedIn is a platform that does it all if you know how to use it. In this episode, Owen will explain how your LinkedIn profile can solidify your author brand, help you grow a network, and convert your audience to book sales.

You can also watch the transcribed video version on YouTube.

Today we’re joined by Terrie Wolf, Literary Agent & Rights Manager at AKA Literary Management. If you want your book to be read around the world, there’s a good chance you’ll need to publish versions in different countries, and also have your book translated into other languages. In this episode, Terrie will explain the difference between foreign and translation rights, how to negotiate with publishers outside your country, and what an author should know if they want to publish internationally.

Watch the video version on YouTube.

Today we’re joined again by Greenleaf’s legal counsel, Guy Muller, to discuss the ramifications of recent legal decisions about AI-produced work. The rising popularity and accessibility of AI-generation tools has made them unavoidable. In episode 76, we discussed the benefits and drawbacks of using tools like ChatGPT to help you write a book, but today we’re digging into the legal considerations.

Guy will explain the most recent developments related to copyrighting books produced with AI in the US, and address everything authors need to know about protecting themselves and their work.

In 2023, we interviewed over a dozen publishing industry experts for their insights on investing in the production of a book, self-promotion through interviews, podcasting, and social media, and distribution into bookstores and libraries. As we look forward to another year of the Published podcast, we’re returning to some of the best publishing advice of the year.