Email marketing is a powerful tool for authors to connect with their audience, build a loyal reader base, and drive book sales. However, creating an effective email campaign or newsletter requires strategic planning and execution. Here are some best practices to ensure your email campaign or newsletters are successful!

You’re an author. A Writer. Why would you need to concern yourself with podcast interviews if you want people reading your book, not listening to you talk about it?

It’s estimated that 505 million people will be listening to podcasts in 2024. 505 million people who are voluntarily tuning into shows that will provide them with new and life-changing information. 505 million chances for you to gain a larger audience and increase your book sales. If this is an avenue that you are interested in taking when marketing your book, there are a few key things to remember.

To help, we’ve created a thorough checklist for authors who are seeking podcast interviews.

Keeping your social media profiles true to yourself while also representing your brand and/or book is a difficult balance to strike. Instagram, Facebook, Twitter, LinkedIn, and TikTok are full to the brim with people and businesses, most delivering daily doses of self-promotion to the masses. So how can you differentiate yourself from the thousands of other voices in this online cacophony? How can you build trust and loyalty with your followers that results in them purchasing your book? The answer is deceptively simple: be authentic.

Part 3: How Using Visuals Can Enhance Your Social Media Presence

This post is the third installment in a series of articles designed to help you elevate your social media presence and author profile.

Part 2: What Social Media Channels Are Right for You?

This post is the second installment in a series of articles designed to help you elevate your social media presence and author profile.

Part 1: Why Social Media Matters for Your Book

This post is the first installment in a series of articles designed to help you elevate your social media presence and author profile.

Consistency is one of the most important hallmarks of an effective thought leader brand. Whether you are a burgeoning expert or just beginning to consider how to get credit for the work you’ve always done, sharing your perspective on platforms that will reach your intended audience is just as important as establishing a posting rhythm and sticking with it over the long haul.

There’s no sugar-coating it: audience-building is a lot of work, and true success requires commitment. But smart authors and experts have a secret weapon to help them on their way—augmenting their essential original content creation with content curation.