Post de Julien Boyreau

Very interesting question about streaming #ergonomics ? Does #channel surfing, symbolized by #Pluto, start to be chosen out for #vod algorithmic pushes, symbolized by #Tubi ? What do you think ? https://lnkd.in/dT42emTC

Vote to make TV Adversiting Grow Again. #Click2 is the most direct response to the need of direct response advertisers to have easy to understand and optimize #clicks to attribute value.

Belle ambition ! Je souhaite à Groupe TF1 autant de succès dans cette stratégie d’agrégation sur le gratuit que CANAL+ Group sur le payant.

(C)TV Advertising needed future can be wrapped up in 4 words. Scale, Scale, Scale and Scale. 1️⃣ Scale #Inventory especially by converting wasted linear inventory 2️⃣ Scale #Advertisers from the thousands to the hundreds of thousands especially by selling on what this long tail love, #Direct_Response clicks. 3️⃣ Scale #Accuracy of targeting and measurement by accelerating the addressability of the media especially with Retail Media data 4️⃣ Scale #Operations agility by using #Cloud_Native #API_First #Developer_Friendly solutions Very happy to work with Broadpeak dream team to move this agenda forward. To #Make_TV_Grow_Again.

La raison pour laquelle j’ai fondé Ma Boite à la télé : le modèle #Performance, nécessaire pour scaler l’inventaire TV aux entrepreneurs n’est pas compatible avec le modèle d’affaires de négociations avec des grands comptes de volumes garantis à prix fixe.

Quelle indignité ? Pour revenir aux sources des idéologies des deux partis dominants, dans leurs versions extrêmes, faut-il préférer le communisme au nazisme ? Au nom du libéralisme, je vomis l’un comme l’autre. https://lnkd.in/ehqF_QwF

What a shame, in 2024, to still have to work with Floor Prices, to protect from people that never understood #Vickrey Auctions. An impression has NO intrinsic value. It's priced only by buyers. For business owners making GAFAM's fortunes, who just want to maximize margins, it's the second best expected value. For media buyers making Open Web decline, who just want to minimize costs, it's whatever low you can buy, thus triggering back these terrible too complex floor prices algorithms. https://lnkd.in/eTN4rMma

It's a shame. Shame that in 2024, some are not yet able to provide a QoE on CTV Ads on par for what viewers coming from L(inear)TV Ads must expect. Fortunately, solutions do exist ! #Latency and #Homogeneity can be eliminated with #SSAI such as @Broadpeak.io that fit ads and content together. #Break_context can be improved with manual or mechanical strategic placement #Fill_Rate could be maximized if we, at last, embraced #Performance_CTV. In this model, any ad has always an optimal eCPM, calculated as the #Expected_Value. There's thus no need to cap delivery on artificially fixed budgets and negotiated prices.