Julien Boyreau’s Post

What a shame, in 2024, to still have to work with Floor Prices, to protect from people that never understood #Vickrey Auctions. An impression has NO intrinsic value. It's priced only by buyers. For business owners making GAFAM's fortunes, who just want to maximize margins, it's the second best expected value. For media buyers making Open Web decline, who just want to minimize costs, it's whatever low you can buy, thus triggering back these terrible too complex floor prices algorithms. https://lnkd.in/eTN4rMma

Mastering Floor Pricing: The Key To Optimizing Your Programmatic Ad Revenue | AdExchanger

Mastering Floor Pricing: The Key To Optimizing Your Programmatic Ad Revenue | AdExchanger

adexchanger.com

Romain Couprie

Adtech, Paid Media & Digital Marketing Specialist

1mo

Impression has value depending on user (cookie, id, whatever) targeted. Some have value, some not. It's walled garden business model which own MEXVY and ECP cc Gareth Glaser. Not yet Open Web..

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