Michelle Teo

Client Results: Just the 1st day of running Ads - Testing phase!! Already $600k deal in pipeline near to be closed already! ✅ Shocked? This is called high quality targeting 🚀 Spent only $50 in total. Hard Money Loans” : Meta Ads 3 Leads: 2 Inbound Enquiers 1 Appointment set What system are you guys using? Having difficults in getting high quality leads? With us you will get highly quality Inbound calls and set appointments directly in your calendar! Watch system for free on my profile Or DM now if you are seeking Results and System like this!

2

How I deal with leads saying: ”Let’s re-open this in Q3” (+2 frameworks I use)👇 FRAMEWORK NUMBER 1: 🤓 Prospect: “We are already planning budgets for Q3, let’s re-discuss it in after the summer holidays” 🤠 You: “I'd imagine your Q2 budget is already full and you won't bring on new services/tools until 'Q3” ”Can I make a suggestion...what if we give you a sneak peek of how we can help you with [TOPIC]? That way if it makes sense for your team, we can plan accordingly to kick start the new quarter strong If not, we stop now and won't waste each others time." -- FRAMEWORK NUMBER 2: 🤓 Prospect: “We want your services/products, budget for Q2 are close, it needs to wait until Q3 or Q4” 🤠 You: “I'd imagine your 'Q2 budget is already full and you won't bring on new services/tools until 'Q3 or Q4” ”Can I make a suggestion... What if we agree on everything in the next 5 days (Q2 2024), but we start right after the Summer holidays and we delay the payment until then.” -- Proactively addressing objections Make a low friction ask to constantly move the ball forward and know when to cut losses. Objections are inevitable in sales. Address them head on.

11

3 commentaires

If a company would create a Netflix-like platform, with me as an ICP (B2B Marketer), this is what I would binge-watch 🍿: - Interviews with real thought leaders - The Playbook of a CMO - Day in the life of a B2B Marketer - Live streams of top marketing conferences - Success cases explained from idea to revenue - Deep dives into topics like analytics and how to visualize B2B Marketing success - F**k-ups and how to recover - A copywriting Masterclass - The Psychology behind Sales - "Thrifty Marketer”: A successful B2B Marketer tries to successfully help a start-up with a minimal budget - AI uncovered: everything on AI in Marketing - The Office, but only between marketing and sales #b2bmarketing #content

18

5 commentaires

Momentum + Speed = Growth 🚀 Not your usual way to announce a company acquisition! 😄 In May, Bounty Hunter Agency was acquired by Impactable - B2B Ads Agency, and I’m thrilled to share the story behind this exciting milestone. This didn’t happen overnight. We’ve been in talks since December 2023. Over the past six months, we’ve focused not only on the financial aspects but also on team integration, culture alignment, and, most importantly, how we'll support each other from a strategic standpoint. Let's call it waiting for perfect momentum. 🎯 The goal of this acquisition. Impactable is the leading LinkedIn ads agency, while Bounty Hunter specializes in user acquisition strategies and CRO for B2B SaaS. The ultimate goal of this merger is to elevate the quality of services and marketing strategies for our clients. But it’s more than that—we’re here to help more B2B businesses scale effectively with our combined expertise. Key benefits of the acquisition. As Justin Rowe, founder of Impactable, highlighted in one of his posts, here are the main points: 1. Complementary services. Our clients will benefit from Impactable’s expertise in LinkedIn and B2B programmatic retargeting and Bounty Hunter’s strengths in paid search, CRO, and down-the-funnel strategy optimization. 2. Combined processes and systems. By integrating our processes, SOPs, systems, and frameworks, we’re creating a robust operational foundation. 3. Blended teams and shared expertise. The synergy between our teams is key. Our combined expertise will significantly impact our clients’ bottom lines. 4. Industry insights and best practices. At Bounty Hunter, we’ve closely worked with over 50 B2B SaaS companies across various growth stages and industries. This deep understanding helps us approach businesses with a comprehensive perspective on market demand and ICP challenges. 5. Revenue and cash flow. Enhancing value multipliers is crucial for every growing business. I’m incredibly excited about what lies ahead. It’s like gearing up for a high-stakes F1 race. We have a finely tuned machine ready to hit the track, but there’s still a lot of work to do before we reach pole position. Our teams will be working tirelessly, tweaking every part of our strategy and operations to ensure we’re not just competing but leading the pack. The thrill of the race, the dedication of the pit crew, and the pursuit of excellence will drive us forward as we transform this already high-performing business into an industry leader. I will continue to manage Bounty Hunter while simultaneously taking on the role of strategist for Impactable's SaaS clients. If you’re a B2B SaaS or tech business, feel free to reach out. If you have any questions, I’m happy to answer!

73

18 commentaires

Your CRO program manager needs to have focus. Experimentation happens in a fast-paced environment. Without progress every week, there will be no traction against 12-month goals. Your program manager needs absolute focus. I consider 3 core pillars for the role : Strategy, research and stakeholder management. A high performing program manager needs a full dedicated team to support on everything else. That’s already a sizable job description just with these 3 pillars. - conduct & analyze research methods - identify conversion roadblocks - create data-driven hypotheses - define and manage the testing roadmap - analyze test results & learnings - recommend customer-focused decisions - democratize ideation - evangelize results and insights - apply insights across the business - break down team and agency silos - earn and maintain stakeholder buy-in We want to make progress every week, and there is no place for ad hoc requests or additional responsibilities. If your program manager is not allowed to focus, there likely is a lot of money that is left of the table. I am a strong advocate of building a core team. It can start with as little as 2 or 3 people, while ideally I’ve seen 4 to 5 being a sweet spot. You can borrow fractional time from designers and developers before hiring full time. Having a dedicated team with the right skillsets is a true factor that make CRO programs take off and gain traction. Every org who decides to get into testing deserves to set themselves up for success from the start.

9

ICP ≠ Generic firmographics filters 💀 How most of the B2B SaaS companies define their ICP 👇 And fail miserably. I've built GTM outbound motion for more than 18 companies. Yet, every time I've asked Head of BD or CRO to define the ICP, this is what they say: - We help X vertical. - Product is only serviceable in US/Canada/EU markets. - These are the Job Titles and Companies make $lol ARR. - "We've tried running outbound but nothing is good. It's dead." Okay, but that's your TAM. If your outbound motions are not getting you anywhere, it's likely you did not create a solid list. ICP = Champions of your product. Anyone who can put your product to the best use WITHIN that TAM is your ICP. I like how Keyplay narrows down list building. Built a list using filters? - That's your TAM Refined the list using scores? - That's your ICP Since the days of spray and pray are over, running outbound to your TAM is as good as shouting into the void. You've not narrowed it down. You didn't tap into the specific problems. You didn't check if they're using competitors. Why would they buy from you? If you're still confused, here's the easiest way to find your ICP: I help {{job titles}} who joined /got promoted {{X}} months ago. They usually struggle with {{specific challenge}}. My product helps them fix {{Y}}. Currently, these people are getting the work done by using {{tool}}. They report to {{job titles}}. --- Now create different messages or multithreaded if you want! Curious, how's everyone building improved lists? (apart from Clay or Keyplay play of course!)

12

4 commentaires

After managing $100M in ad spend for 100+ 7 & 8-figure brands... There's the ONE metric you need to obsess over: Contribution Margin 📈 I've found Contribution Margin is the ultimate growth lever. In simple terms: Contribution Margin = Revenue - Variable Costs Variable Costs include: - Cost of Goods Sold (COGS) - Shipping/Fulfillment - Transaction Fees - Ad Spend - Customer Service - Packaging - & more If your Contribution Margin > Fixed Costs = Profitable 🟢 If Contribution Margin < Fixed Costs = Unprofitable 🔴 To scale profitably, you MUST optimize your Contribution Margin. A few ways to do this: 1. Increase AOV 2. Reduce COGS 3. Optimize shipping costs 4. Minimize transaction fees 5. Improve ROAS 6. Streamline customer service 7. Reduce packaging costs By tracking & improving Contribution Margin... You'll have a clear path to profitability and sustainable growth.

11

2 commentaires

98 top-tiered HubSpot partners have anonymously joined my free benchmark group. In case you want to be the 100th, here's the link --> https://lnkd.in/epN-QaHn There's no special prize other than the fact that you get access to data about how your sales & marketing performance compares to the benchmarks calculated from the other 99. Traffic, lead gen, sales stats. Putting aside the work our product team did to build benchmark groups, it has taken us nearly a year to recruit this many partners to join it. In the beginning, Nikos Ntirlis & I sent a lot of 1:1 invites. We got ignored. People said no. But some said yes, obviously. More recently, I just mention that it exists. The last 60 or so saw the link & joined on their own. I think that this happens because these niche benchmarks don't exist elsewhere. But, I also share some of the aggregate data publicly, which starts conversations & gets people intrigued enough to check it out. I also started inviting members of the group to join me for special "Behind the Benchmark" episode of our Metrics & Chill podcast. I interview the owner & we share on the podcast (with their permission of course), how their sales & marketing performance compares to the group. Then, we chat about why they think they're performing as well as they are and what they're doing to improve in certain areas. So far, I've done 4 of these: Bob Ruffolo at IMPACT Jen Spencer at SmartBug Media Doug Davidoff at Lift Enablement Lauren Ryan at Coastal Consulting I also just scheduled Connor Jeffers of Aptitude 8. All episodes here: https://lnkd.in/gs6_9_qv What's really remarkable is how different their stories & situations are, yet they are all very successful. I will be reaching out to other existing members to see if they want to be on the podcast too. One other thing we're doing: running a survey about what top HubSpot partners do that others don't: https://bit.ly/3V4kIl3 (We actually worked with about 20 other partners to brainstorm the survey questions.) Once we recruit a respondent to take the survey, the last page of the survey prompts them to see the preliminary results by joining the group. We've gotten 38 responses this week & that's driven about 8 new members Of course, I only spend an hour here and there on marketing the group. I could have gotten 98 pretty quickly if it was the only thing I was doing. But, I'm glad it happened this way. We've learned a whole lot more about what it takes to build a solid benchmark by experimenting with different approaches like integrating a survey, interviewing members on the podcast & sharing my perspective on the data here & there in order to get people's thoughts on the actual benchmark data. I think it's the active discussion around the benchmark data that motivates others to join. It's not just the existance of the benchmark. It's the conversation it enables.

42

25 commentaires

IndexNow: When To Update Search Engines With Your Content Changes 👀 with recommendations for... * Retail * News * Dynamic Websites * When not to notify by Fabrice Canel 👇 (link in comments)

15

1 commentaire

Ecommerce CRO Hack: 1. Go to Google.com 2. Search for your competitors 3. Use Instant Data Scraper to scrape a CSV file of their reviews 4. Upload the CSV file into ChatGPT 5. Ask it to summarize the top 5 common complaints in the reviews 6. Show in your website copy how your product solves those complaints Implement this within the next 24 hours and see your conversion rate soar. -- P.S. I have a FULL 300+ item CRO checklist that runs through EVERY page on an eCommerce website My 7 figure DTC agency has used this checklist to increase conversion rate and average order value on 100+ client websites And now I’m giving it away for FREE To access: 1. Connect with me: Ciaran Finn 2. Like this post and comment ‘CRO’ below 👇 And repost this post if you found it helpful ♻️

324

815 commentaires

After sending 100s (and very soon 1000s) of cold email campaigns, here is my checklist of top 16 learnings for you to be able to have over 2-5% reply rates with enhanced deliverability every time: ✅𝐃𝐨𝐦𝐚𝐢𝐧𝐬: Buy 10-20 domains on Porkbun similar to your main domain. ✅𝐔𝐬𝐞𝐫𝐬 & 𝐒𝐞𝐫𝐯𝐞𝐫𝐬:: Create 2 users per domain (Ideally have equal no. of Microsoft Outlook and Google users for testing). ✅𝐓𝐞𝐜𝐡𝐧𝐢𝐜𝐚𝐥 𝐒𝐞𝐭𝐮𝐩: Add profile pictures, set up DNS records (DKIM, MX, SPF, DMARC, Verification), and custom tracking for all users. ✅𝐒𝐞𝐧𝐝𝐞𝐫 𝐑𝐞𝐩𝐮𝐭𝐚𝐭𝐢𝐨𝐧: Warm up all users on 100% reply rate with 25-40 warmup limit for at least 15 days. ✅𝐒𝐜𝐫𝐚𝐩𝐢𝐧𝐠 𝐫𝐞𝐥𝐞𝐯𝐚𝐧𝐭 𝐥𝐞𝐚𝐝𝐬: Use Apollo.io & MillionVerifier (for verification) or ListKit for pre-verified leads (Segment/Enrich lead lists in Clay if possible). Focus more on relevance over personalization. ✅0 𝐒𝐩𝐚𝐦 𝐰𝐨𝐫𝐝𝐬: Edit 3 targetted sequences per campaign in Smartlead (use their spam filter to ensure no spam words like ‘free’, ‘get’, ‘guarantee’, ‘sales’, or ‘profits’ are sent). ✅𝐍𝐨-𝐠𝐨𝐬: Avoid Links, images, attachments, complex HTML code, clickbait in subject lines, fancy signatures, and open rate tracking (2-5% reply rate implies 60%+ open rate) ✅𝐄𝐚𝐬𝐲 𝐎𝐩𝐭-𝐨𝐮𝐭: Use an unsubscribe line instead of an unsubscribe link. ✅𝐌𝐚𝐧𝐮𝐚𝐥 𝐓𝐞𝐬𝐭𝐢𝐧𝐠: Send test emails from each user and click “looks safe” to confirm emails land in the primary inbox. (Contact support if this happens often so they can run a diagnostic). ✅𝐕𝐨𝐥𝐮𝐦𝐞: Gradually increase volume and send an average of 500 to 1000+ emails daily at a bare minimum. ✅𝐆𝐫𝐞𝐚𝐭 𝐥𝐞𝐚𝐝 𝐦𝐚𝐠𝐧𝐞𝐭/𝐎𝐟𝐟𝐞𝐫: Ensure what you’re selling is something people want (& what you’re giving for free is something they’d pay for). ✅ 𝐌𝐞𝐭𝐫𝐢𝐜𝐬: 25 emails/inbox, less than 3% bounce rate, every 500 leads should ideally yield a meeting and launch at least 1 campaign daily (with 2+ split tests). Aim for a 2% positive reply rate. ✅ 𝐖𝐚𝐭𝐞𝐫𝐭𝐢𝐠𝐡𝐭 𝐬𝐚𝐥𝐞𝐬 𝐩𝐫𝐨𝐜𝐞𝐬𝐬: While you can get leads all day/night, ensure your inbox doesn't turn into a leaky bucket, using regular followups. ✅𝐈𝐧𝐛𝐨𝐮𝐧𝐝-𝐥𝐞𝐝 𝐨𝐮𝐭𝐛𝐨𝐮𝐧𝐝:  Ensure an inbound engine is running alongside your outbound engine to convert more leads to calls and calls to deals. Reaching out to people as an anonymous seller with a dormant profile (especially LinkedIn) doesn't work anymore. ✅ 𝐆𝐨 𝐎𝐦𝐢𝐧𝐜𝐡𝐚𝐧𝐧𝐞𝐥: While cold email is great, it alone might not have the keys to the castle. Add LinkedIn outbound, Linkedin inbound, calls, SMS/Whatsapp, and preferably physical mail to the mix for maximizing the qualified pipeline. ✅ 𝐉𝐮𝐬𝐭 𝐊𝐈𝐒𝐒: just keep it simple silly (when it comes to testing, AI & tech stacks)! What else would you add to the above from your own cold emailing experience?

10

4 commentaires

🧪 CRO Case Study Ep. 43 Check out how we increased revenue by $56K/month with strategic collection page optimizations, resulting in higher revenue per session and substantial growth for our client. The Results: + $56,285 per month + $675,420 per year (forecasted) + $0.28 revenue per session (Bookmark This!)

17

2 commentaires

Lemlist are killing it right now with their SEO And they’ve used YT to power up their SEO efforts too 🚀 They are one of my favourite marketing teams, as their execution is always on point ! Let’s breakdown together : First, They are pairing key BOFU keywords with their YT video assets. For example, Their blog “Best cold email software” → Has been paired with a YT video on the exactly same topic (Tight relevancy). Then inside the rest of the blog they’ve embedded extra supporting videos covering each sub section. So for each tool recommendation (Making up the round up listicle) → They’ve embedded a supporting individual review video on that tool This in Google eye’s then creates a very strong page quality score due to the number of supporting YT assets from Lemlist. This allows Lemlist too : ✅ Increase their page quality score for SEO thus decreasing their need for backlinks ✅ Acquire extra sign ups thanks to YT SEO ✅ Feature in the video pack in Google’s SERPs ✅ Repurpose multiple video assets across different blog assets See the results for yourself, Lemlist are clearly on the ball with their SEO ! Quick tip, you can also link from your YT assets back to your SEO assets to link the two together. — 🔄 Repost so others can benefit too !

86

31 commentaires

I had a chat with a household name #brand regarding their growth strategy Q ❓ : how much should we invest in paid media to meet our #growth targets? A 📢 : you can't meet your growth targets with paid media regardless of the budget 🙅‍♀️ Simple: There are only 2 ways to grow 1️⃣ Acquiring new customers 2️⃣ Increasing revenue per customer 1️⃣ is limited by TAM, 2️⃣ is limited by usage frequency Both are not unlimited. Paid media is there to make prospects aware of your product and nudge those who are ready to buy to do so. It won't allow increasing TAM or frequency beyond a certain point. Both are product problems, not #marketing problems. Simple but not easy 🦉

4

4 commentaires

[Quick rant, free offer at the end] E-commerce has a serious problem. And agencies even more. Nowadays the majority of people just want to make money money money. Scale faster, grow bigger, and fu*k ethics. And as an 'agency owner' myself let me tell you... agencies are the worst. Bigger retainers, less work, more promises, and if a client is a headache they're out. Why does nobody want to put in the work anymore? "Hey David let's create 60 social posts for you within an hour so you don't need to do anything anymore." "Let's just set up the basics for this client and if they make problems we're out" WTF? How are you supposed to provide real value when you take no time to sit down and actually think about the things you want to do in this world? Look at all the surface-level stuff 'Influencers' are posting day in and day out. 99.9% of the stuff has 'No shit Sherlock' potential. Why can't you sit down to really think about the content you want to post? Why can't you sit down to really think about how you can help a client? Here you see a screenshot of the biggest business I'm managing and the smallest business I'm managing. (last 30 days) Believe it or not, I actually sit down to think about the strategies that I'll be using for both. It's NEVER copy and paste for us at WMYB. Not with socials, not with clients. Takes me an hour to write this stuff but I'm happier putting myself behind an actual post than producing 10 with ChatGP fucking T. It's really bothering me that nowadays every agency owner & freelancer just wants a super huge paycheck but then as little effort as possible. I saw it while working with and for other agencies as well. No one sits down for even a second to think. Everyone is just caught up in their day-to-day. And then they feel bad for putting in too much effort at the 'wrong' end. Like "Oh no I had to spend 3 hours figuring out a strategy for a client whose campaign only generates 85€. I could have spent that time making 400K for another brand." Wrong. Wrong. Wrong. Am I a better Email Marketer because I earn 100K/ month living in a penthouse? Am I worse when I earn 1K/ month and live with my parents? Y'all are getting it twisted. YOU have to become the best version of yourself and be willing to have the BEST output you can have. No matter if it's for a small client, a big client, a small paycheck, or a big paycheck. Put 110% into every project, listen to feedback from anyone if it's constructive, and then become the best Service provider. Not the best-earning one. Also, if you truly try to become the best service provider, you will become the best-earning one too. Just a matter of time. ___ With that being said, if you want a free and GOOD account analysis, DM me and I'll personally take a look into your business's email account and give you a few suggestions. (Accepting 5 people max.)

12

4 commentaires

How too many 7-figure DTC brands think they will grow 50% this year: -> Hire a different agency -> React daily to changes with in-platform Meta ROAS -> Test 1% lookalikes vs. 5% lookalikes -> Segment retargeting audiences -> Run Pinterest ads -> Make daily tweaks in the Meta ad account -> Expect consumers to convert w/o an offer b/c “brand” -> Expand audience segments by creating a separate positioning -> Ignore email as a channel because “I don’t open brand emails” How the 7-figure brands that are actually growing 50% this year do it: -> Make memorable creative -> Nurture hundreds of high quality affiliates -> Build an ecosystem of influencers that your audience respects -> Write clear product positioning for your website -> Whitelist dozens of accounts to build a hype train -> Capture first party data on your site -> Sponsor relevant Youtubers over and over again -> Drive as many customer reviews as possible -> Sell on Amazon -> Display an overwhelming number of customer faces on your site -> Craft SMS and Emails that entertain or add value -> Answer objections in Reddit threads -> Respond perfectly to negative online reviews -> Have a no-brainer offer to drive conversion I’ve probably worked with over 100 brands. The brands that kill it every quarter focus on the foundational, less trackable work that they know matters.

122

38 commentaires

DTC agencies will hate this post. Because they love to overcomplicate this industry. More complexity = more reasons to take your money. Here’s the harsh truth. DTC growth isn’t complicated. As a brand, you need to do 3 things well: 1. Drive more people to your site 2. Get more of them to buy 3. Earn their trust enough so they spend more Here are 33 actionable tactics within those 3 categories that you can steal to grow your brand. 📈 Drive more people to your site: 1. Stop making ads. Create entertainment or value. 2. Use the 24-hour rule for making new ads. 3. Craft a unique POV so that people talk about you. 4. Ship product to 20 influencers and give them 20% codes. 5. Pay 10 influencers $100 / month each to whitelist. 6. Sign up for Squaredance and get an affiliate program going. 7. Commit to posting 10 organic TikToks / week. 8. Focus on nailing Meta Google, and TikTok. 9. Stop overpaying with interest campaigns. Run broad targeting. 10. Pick an enemy and run comparison ads. 11. Build a Facebook Group and link to it in the comments of your ads. 12. Run your ads through 5-10 pages to create the feeling that everyone is talking about your brand. 13. Use Foreplay to kickstart your creative process. 14. Use GridBank for UGC stock footage that doesn’t suck. 15. Use ElevenLabs for AI voiceovers. 🎯 Convert more of them: 16. List your objections in chronological order. Then answer each one. 17. Show undeniable proof that your product delivers the outcome. 18. Implement a too-good-to-be-true offer. 19. Run 20% off to certain audiences all the time. 20. Build a listicle with your top 5 USP’s. 21. Write an advertorial against your #1 competitor. 22. Get email / SMS to be 25% of revenue. 23. Turn visitors into subscribers and community members. 24. Spend time making your 7-part welcome flow insanely good. 💰 Get them to spend more: 25. Ensure your product solves a painful problem. 26. Don’t settle for giving 10% off with email capture. 27. Develop new products that increase AOV & LTV. 28. Drive post-purchase upsells 29. Always drive in-cart upsells 30. Use bundles to get your $55 AOV to $75. 31. Optimize your existing customer email & SMS flows. 32. Launch new products to your VIP list first. 33. Try increasing prices by 10 - 15%. --- DTC brands, here is how to action this post: -> Pick a few tasks from each category. -> Commit to actioning them this month. -> You’ll hit that first inflection point. What are you waiting for?

203

68 commentaires

We've generated $40M+ for DTC brands with Klaviyo. Whilst email has ALWAYS been a huge driver: > $36:1 ROI > 30%+ total revenue from email The real opportunity of the 2020s? SMS. We live in a mobile-first world. Look at these average stats 👇 1. SMS is immediate: 96% read rate & 90% within 3 minutes. 2. SMS is high engagement: 8x average click rate than email. 3. It's generational: 14% more Gen Zs prefer to receive SMS messaging than older generations. It's the future. We've launched it for 15+ clients. Average AOV for an SMS customer? 2x that of email. Yet... In the 100s of account audits I've performed brands still suck at SMS 👇 1. They treat it as an 'add on' to email (hint: it's its own channel) 2. They neglect it's best features (immediacy, transactional, two-way texting) 3. They 'resend' email content via SMS without differentiation The result? $10,00s of wasted (and easy) sales. In 2010-2020 email was THE growth opportunity. But in 2024, brands need to unlock new points of differentiation. #1 will be mastering Klaviyo AI. #2 will be learning how to send SMS correctly. At Titan we've spent the last 3 years mastering the SMS channel. To reliably crush SMS we train our AMs in this Masterclass. Comment 'SMS' & I'll send it to you for free (it's easily worth $5000+). (must be following so I can send)

5

Do we hire an SaaS SEO agency or do we do things in house ? (The all-too common dilemma) So let’s consider both options : (I’ve also been on the other side of this equation too) With hiring an agency, the main perks are : ✅ Access to high end tailored SaaS SEO processes & playbooks → For example, here at Scalerrs, we model out SEO to remove the unpredictable side of SEO, and tie everything back to conversion potential and ROI (Content assets/links needed to rank specific targets). Very few know how to approach this ^ ✅ Access to tools and reporting systems → SEO tech stacks are very costly, especially if you consider building a data warehouse setup for visualising and taking better decisions during your campaign. ✅  Blended learnings across clients → This is under rated, but blending learnings across different SaaS projects really allows for a wealth of expertise within your project. ✅  Flexibility & ability to scale up or down → This is also hard to do internally where hiring times are often 30-45 day windows where you also need to have enough workload to justify a full time role. On the flip side, The real main perk with in house is : ☑️ Building long term value of the business → Naturally if you internalise a department the value of the business will increase After this doesn’t rule out the possibility of → Onboarding an agency, taking their learnings and bring operations in house later on. Curious if anyone else would have anything to add here ? 🤔

27

2 commentaires