CEO @ Titan | Email & SMS for DTC brands | Never been on a Forbes list | $40M Attributed | Clients include Riff Raff, Camille Beckman, Blox Boom, Circular & more
We've generated $40M+ for DTC brands with Klaviyo. Whilst email has ALWAYS been a huge driver: > $36:1 ROI > 30%+ total revenue from email The real opportunity of the 2020s? SMS. We live in a mobile-first world. Look at these average stats 👇 1. SMS is immediate: 96% read rate & 90% within 3 minutes. 2. SMS is high engagement: 8x average click rate than email. 3. It's generational: 14% more Gen Zs prefer to receive SMS messaging than older generations. It's the future. We've launched it for 15+ clients. Average AOV for an SMS customer? 2x that of email. Yet... In the 100s of account audits I've performed brands still suck at SMS 👇 1. They treat it as an 'add on' to email (hint: it's its own channel) 2. They neglect it's best features (immediacy, transactional, two-way texting) 3. They 'resend' email content via SMS without differentiation The result? $10,00s of wasted (and easy) sales. In 2010-2020 email was THE growth opportunity. But in 2024, brands need to unlock new points of differentiation. #1 will be mastering Klaviyo AI. #2 will be learning how to send SMS correctly. At Titan we've spent the last 3 years mastering the SMS channel. To reliably crush SMS we train our AMs in this Masterclass. Comment 'SMS' & I'll send it to you for free (it's easily worth $5000+). (must be following so I can send)
