Jake Abrams’ Post

#openai or #chatgpt agreed, here are the three examples with citations and references to support and in the comments a few examples where it doesn’t. 1. Glossier Drive More Traffic: • Influencer Marketing: Glossier leveraged influencers and user-generated content to drive traffic to their site. They sent products to influencers who shared their experiences on social media, creating a buzz and driving significant traffic . Increase Conversions: • Objection Handling: Glossier’s website addresses common customer objections with detailed product descriptions, before-and-after photos, and customer reviews, providing undeniable proof of product efficacy . Boost Customer Spend: • Bundles and Upsells: Glossier offers product bundles and in-cart upsells to increase average order value (AOV). They frequently introduce new products and limited-time offers to their loyal customer base . 2. Warby Parker Drive More Traffic: • Unique Content and POV: Warby Parker created a strong brand identity with a unique point of view. They produce engaging content, such as their annual report in a playful, magazine-style format, which attracts a broad audience . Increase Conversions: • Too-Good-to-Be-True Offers: Warby Parker’s Home Try-On program addresses customer objections by allowing potential buyers to try five pairs of glasses at home for free, significantly increasing conversion rates . Boost Customer Spend: • New Product Development: Warby Parker consistently develops new product lines and exclusive collections to entice repeat purchases and increase customer lifetime value (LTV) . 3. Allbirds Drive More Traffic: • Broad Targeting: Allbirds uses broad targeting in their digital ads, focusing on the unique benefits and sustainable aspects of their shoes to appeal to a wide audience. They also leverage multiple advertising platforms like Meta and Google . Increase Conversions: • Effective Objection Handling: Their website thoroughly explains the benefits and features of their shoes, addressing potential customer objections about comfort, durability, and sustainability . Boost Customer Spend: • Post-Purchase Upsells: Allbirds drives post-purchase upsells by recommending complementary products, such as socks or insoles, during the checkout process and in follow-up emails . References 1. Glossy - “How Glossier Built A Cult Following By Making Customers The Marketing Stars” 2. Forbes - “The Secret To Glossier’s Success? Building A Brand With Customer Input” 3. Inc. - “How Glossier Turned Its Entire Product Line Into A Community of 1.5 Million” 4. TechCrunch - “How Glossier Became A Billion Dollar Company” 5. Business Insider - “Glossier’s marketing strategy makes its customers feel like they own the brand — here’s how” 6. Fast Company - “Warby Parker’s Blueprint For 21st-Century Retail”

Attention all DTC growth marketers. This post may prove uncomfortable to digest, but it's time to simplify our industry and forget about unnecessary complexities. From someone who has walked in the shoes of a business development manager and now runs a successful agency, let me tell you, DTC growth doesn’t have to be convoluted. The 'Rule of three' ensures the growth strategy is simple. It boils down to three key elements: 1. Attract more visitors to your site - Traffic 2. Convert a higher percentage of these visitors- CRO 3. Build trust, encouraging them to invest more in your brand - increase the AOV Listed below are 33 easy-to-implement strategies within these three categories to foster brand growth: Increase website traffic: 1. Create engaging and valuable content instead of ads. 2. Use CapCut for quick ad generation. 3. Share unique insights that make you newsworthy. 4. Collaborate with influencers, offering them discount codes. 5. Pay influencers for whitelisting. 6. Utilize Squaredance for an effective affiliate program. 7. Focus on growing one organic channel. 8. Strategically use Meta, Google, and TikTok. Don't get distracted by other paid channels. 9. Avoid excessive spending on interest campaigns. Broad targeting is effective. 10. Differentiate yourself from competitors through comparison ads. 11. Develop a Facebook group and link it in your ad comments. 12. Use multiple pages for your ads to create the illusion of increased brand awareness. 13. Use Foreplay to stimulate your creative process. 14. Use GridBank for quality UGC stock footage. 15. Use ElevenLabs for AI voiceovers. Boost conversion rates: 16. Address all possible objections in your gallery with evidence of your product's effectiveness. 17. Offer a convincing guarantee. 18. Always pair landing pages with an offer. 19. Highlight your top 5 USPs in a listicle. 20. Write an advertorial against your main competitor. 21. Seal potential leaks with email & SMS flows. 22. Convert visitors into subscribers and community members. 23. Invest time in your welcome email flow. Increase customer spending: AOV 25. Solve a painful problem with your product. 26. Offer more than just a 10% discount email capture. 27. Develop new products to increase AOV & LTV. 28. Use Zipify for post-purchase upsells. 29. Use Monster or a similar app for in-cart upsells. 30. Leverage bundles to lift your AOV. 31. Optimize customer email & SMS flows. 32. Offer new products to your VIP list first. 33. Consider raising prices by 10-15%. Next Steps: -> Choose a few tactics from each category. -> Implement them this month. -> Reach your first growth milestone. Are you ready to revamp your DTC strategy with the 'Rule of One'? Comment or send me a DM to learn more! #DTC #Ecommerce #MarketingStrategy #AdPerformance #DigitalMarketing #ProMarketer #RuleOfOne #PathFinder #GrowthHacking #BusinessGrowth #CustomerAcquisition #ConversionOptimization #CustomerRetention

Looking for fast growth as a bootstrapped DTC brand?  Leverage, creativity and short-term adaptability. A while back, I joined a client as an external Head of Marketing.  Bootstrapped, DTC, great product, unsexy niche. When I joined, they were 'building the brand'. Beautiful content, awareness campaigns, influencers, the works. Did it match their long-term strategy of being a winner on their field? Yes.  Did it match what 9/10 experts are saying on LinkedIn? Absolutely. Did it match their current situation? Not at all. ❓Part of defining your strategy is asking "What needs to be true for us to be able to win?". 💰 The answer was easy: there needs to be cash in the bank. If you're running on low resources, there will be no long-term if you don't generate profitable sales. NOW. So, leverage. 📢 One of the first big challenges for new brands is getting the word out.  "We're here, this is our product, this is our promise." When we started, Meta and TikTok Ads were being used to generate awareness and a respectable amount of traffic. But no sales. 🤝 Enter the second big challenge for new brands: trust. Trust that your product is as great as you say it is. Trust that you will deliver on your promise. Trust that you will be there to help. In our case, people were hearing about the product, checking out the product, but not purchasing the product.  Those that did purchase, loved it - 40% repeat buyers during the first months. 💡 The solution? Leverage the power of Amazon FBA to generate trust. Leverage the power of PR to generate awareness + trust. A seller account and a "Prefer buying on Amazon?" button on the Shopify product page gave immediate results: sales from day 1. Confirmed: a luck of trust was the issue. Paid Media was coming out more costly than we liked. If trust was the initial problem, then maybe us tooting our own horn on TikTok wasn't the way to go. We phased out Paid Media and used the freed up resources to invest in PR. Why PR?  Incredible reach + 3rd party credibility. Our problem wasn't the product or the website, it was trust. The first feature rolled in after a month and 4x'ed our benchmarked sales. Every next feature has generated a 3-4 day spike in sales. Sales are stabilizing at higher levels. And we're getting reviews. Plus, repeat buyers go to Shopify = better margins. This won't hold true for everyone. And it isn't without its downsides: building customer lists, for example, is a pain using Amazon. 💡But if you're working with similar brands, don't be scared to temporarily sacrifice your focus on brand building and drive sales by using tactics that aren't as sexy as what we see on LinkedIn. Find your problem and do what's needed to make things happen. Don't kill your long-term strategy, but be short-term flexible. We're now working on the brand with cash in the bank, stable sales, and customer feedback to help us further define Roger Martin's questions: where do we play and how do we win? 

These paid media strategies are throttling ROAS for DTC brands: 1. Low conversion efficiency and reliance on customer LTV 2. Biasing for "brand" with highest volume awareness campaigns 3. Running 10x less creative than needed and blaming "the algorithm" Here's our counter to these low-ROAS strategies and why we use different processes: 1. Use financial forecasting to set a baseline for profitability Forecasting helps us understand historical data, unit economics, and what the real inputs for an account will be. Not random numbers pulled from thin air and inflated ambitions. When you know your numbers, you can set accurate forecasts with profitable CPA targets. This improves conversion efficiency and eliminates LTV overdependency. 2. Setting up cost control campaigns We take those profitable CPA targets and use them as benchmarks for cost controls. Meta will spend against anything it deems to perform — whether that's 1:1 or 3:1 ROAS is up to you. The key is now you're in control and giving Meta accountability. This campaign setup is dialed in for conversions, not budget (like with highest volume). 3. Build a flywheel to drive high creative volume UGC, CGC, influencer seeding — no matter the source, everything will be leveraged. Creative is the bottleneck when using cost controls, so the more you can generate, the better your odds of unlocking on-target performers in the account. This solves "the algorithm" problem by giving Meta as much data to work with as possible. This is a simplified version of our performance marketing approach, but one we've used to drive over $100M in revenue for 8-9 figure ecommerce brands. Questions? Let me know.

🚀 Mastering the Ad Cost Hike: Winning E-commerce Strategies As entrepreneurs, we're all hit by the surge in advertising costs. But don't fret! There are clever ways to boost your marketing without draining your wallet. Here are some solid steps: Precise Targeting: Focus on your ideal customers. Use data analytics to uncover your main audience and shape your ads to suit them. Think about retargeting ads to engage users already interested in your products. They usually yield better conversion rates. The Power of Content Marketing: Content reigns supreme! Craft quality, insightful content that strikes a chord with your audience. Blogs, videos, and social updates can generate organic traffic, reducing the need for paid ads. Share success stories, behind-the-scenes peeks, and user-generated content. Authenticity fosters trust. Teaming up with Influencers: Collaborate with influencers who mirror your brand. Their endorsement can organically reach a broader audience. Negotiate reasonable payment or consider product exchanges. Don't forget, micro-influencers can match the impact of big names. Harnessing User-Generated Content (UGC): Motivate your customers to share their product experiences. UGC not only cuts ad expenses but also fosters community spirit. Launch UGC campaigns and showcase customer testimonials. Peer opinion often outweighs ads. A/B Testing and Optimization: Regularly test varied ad creatives, headlines, and calls-to-action. Optimize based on what yields the best results. Keep an eye on key metrics like click-through rates (CTR), conversion rates, and return on ad spend (ROAS). Remember, it's not about outdoing competitors in spending; it's about outsmarting them. Let's turn rising costs into chances for innovation! Share your insights below. 🙌💡

If you're new to launching a DTC product, here's a tip that seems to catch a lot of people by surprise: You're going to have to pay for just about every visitor to your site. All of them. Launching a DTC product is more than just creating a great product. It's about getting that product in front of the right people. It's not a case of 'build it and they will come'. It's more like 'build it and start working really hard to drive qualified traffic'. It's a process that requires time, effort, and yes, budget. Meta ads, Google Ads, TikTok ads, YouTube ads, television ads, radio ads, influencers, or affiliate marketers, they all require a marketing budget. As entrepreneurs, we often focus heavily on the product itself, but the marketing aspect is equally, if not more, important and time-consuming to the success of your brand. If you're a DTC Brand CEO and you're ready to start generating more revenue right now, I want to help. Grab a complimentary copy of my guide, 'The 5 Ways High-Performing DTC Brands Get 10-20% eCommerce Conversion Rates'. This guide is designed specifically for you, providing actionable tactics that work for all eCommerce platforms, such as Shopify, WooCommerce, and of course, Buyist. Note: If you don't see my comment below with the link, choose 'Recent Comments' in the dropdown below my post.

Best DTC marketing tools for December 2023 Some of these I've been using all year, some are brand new. In no particular order👇 Lifetimely by AMP - This is one of the greatest Shopify apps, helps you to understand the "golden KPIs" of:   → daily % of return buyers?   → how much will they spend, at what margin?   → daily new customers acquired, at what cost? Northbeam - Now our favorite attribution tool. Demystifies everything acquisition performance.  The best tool for working with multiple influencer accounts and coupon codes. Archive - The best tool for gathering UCG and measuring its performance across channels. One of the most exciting tools for DTC marketers who want to rapidly increase sales using UCG. Triple Whale 🐳 is great for many Shopify stores that aren't managing many affiliates or influencers. Motion (Creative Analytics) - "empowers creative teams with the data they need".  Unlike ad buyers want all the data, creative teams want relevant data... Motion makes it easy to know which aspects of creatives drive performance. This speeds up your creative learning and saves $$$. Air - the best creative management tool there is. If you are wanting a tool to manage all your creatives and performance, this is it. All the tagging and filtering you need. Leadsie easiest way to get account access for social accounts. The founders need to add a way to extend this functionality to Shopify and Wordpress. Still the best tool for sharing access. The space is rapidly expanding and there are so many exciting opportunities for Saas founders. Comment below! What DTC tools I should add to this list?

This is the biggest headache for e-commerce brands. Cost per Conversion (CPC). In media buying, CPC can make or break a campaign’s success. 90% brand struggle with it. Why CPC matters? - Direct Impact on ROI - Provides clear picture of ad’s performance - Helps in better budget allocation In short, it matters a lot. Why Brands Struggle with Cost per Conversion? 1) Lack of Targeting Precision Many brands fail to define and target their ideal audience accurately. Broad targeting can lead to high CPC because you’re paying for clicks from users who aren’t likely to convert. 2) Poor Ad Creative An uninspiring ad creative that doesn’t resonate with the audience can lead to low engagement and high CPC. Your ad needs to capture attention and compel users to take action. 3) Inefficient Landing Pages Even if your ads are performing well, a poorly optimized landing page can drastically increase your CPC. If users click on your ad but don’t convert because the landing page isn’t compelling, you’re wasting your ad spend. Okay! But how to improve CPC, strategically? 1) Use detailed audience segmentation and lookalike audiences to ensure your ads reach those most likely to convert. The more specific your targeting, the lower your CPC will be. 2) Invest in high-quality, engaging ad creatives that stand out. Use strong visuals, clear messaging, and compelling calls to action. 3) Ensure your landing pages are fast, mobile-friendly, and aligned with your ad’s message. A seamless user experience from ad click to conversion is essential. 4) Implement retargeting campaigns to re-engage users who have interacted with your brand but haven’t converted yet. The most important point to take care: Continuously test different ad variations and strategies. Now remember, optimizing CPC is an ongoing process that requires regular analysis, testing, and adjustment. — If you are struggling with your ad performance or want to focus on your brand, just comment “Conversion” or drop a DM, and we will help you. We have generated over $20 million in revenue for our clients, and they love working with us. We are running offers on our services, so you don’t want to miss out on that.

❌Stop Running Ads If you are doing this 👇 Are you running Facebook ads for your e-commerce business without utilizing Facebook Pixel and Conversion API? Here's why you might be missing out on significant opportunities: 🔥Retargeting Magic: Picture this - a potential customer visits your website, browses your products, but leaves without making a purchase. With Facebook Pixel and Conversion API, you can reconnect with these visitors through personalized ads and messaging. It's like giving them a gentle nudge back to your store, increasing the chances of conversion. 🔥Seamless Scaling: Want to expand your advertising reach without breaking a sweat? Facebook Pixel and Conversion API make it easy to scale your campaigns across various platforms. Say goodbye to complicated setups and resource constraints - with these tools, you can effortlessly target new audiences and grow your business. 🔥Optimized Conversions: Why settle for mediocre results when you can achieve greatness? With comprehensive analytics and conversion tracking, Facebook Pixel and Conversion API help optimize your campaigns for maximum conversions. Say hello to tangible results and a high return on investment. 🔥Budget-Friendly Advertising: Who doesn't love saving money? By harnessing the power of effective targeting, optimization techniques, and retargeting strategies, Facebook Pixel and Conversion API drive down the cost-per-click for your advertising campaigns. That means more bang for your buck and increased profitability for your business. 🔥Data-Driven Decision-Making: In the fast-paced world of e-commerce, insights are everything. With Facebook Pixel and Conversion API, you gain access to invaluable data about your audience's behavior, preferences, and interactions with your website. This wealth of information empowers you to make informed decisions, fine-tune your targeting strategies, and continuously optimize your campaigns for better results. 🔥Enhanced Personalization: Today's consumers crave personalized experiences, and Facebook Pixel and Conversion API enable you to deliver just that. By tracking user actions and engagement across your website, you can create hyper-targeted ads that resonate with individual preferences and interests. Whether it's showcasing products they've previously viewed or recommending complementary items, personalized advertising fosters deeper connections with your audience and boosts conversion rates. 🌟 Ready to take your campaigns to the next level, drive more conversions, and maximize your ROI? DM ME " FB CAPI"  Let's make it happen together. 💪

Great advice, Nicolas de Boer! Keeping the Facebook ad campaign structure simple can indeed be very effective. The breakdown into three essential campaigns, along with specific setups for each, provides a clear and actionable strategy for DTC brands: 1. **Testing Campaign**: Focus on testing various elements like copy, offers, and creatives in isolated ad sets with budgets to get faster feedback. 2. **Remarketing + Retention Campaign**: Segment your audience into non-converters and existing customers, with specific ad sets for re-engagement and winback offers. Avoid overcomplicating remarketing by letting the algorithm handle it. 3. **Scaling**: After identifying winning creatives, use scaling setups, such as broad ad sets, lookalikes, and interest stacks, to expand your reach. Your emphasis on simplicity and trusting the algorithm aligns with efficient ad management. Thanks for sharing these insights! 🚀 #FacebookAds #DigitalMarketing