It’s here! #Digital2024 has landed, with 550+ pages of digital, social, mobile and ecommerce data and trends - and a major milestone for social media users. Here are some of the highlights: ⭐️ There are now more than 5 billion social media user identities - equivalent to 62% of the world’s population. 📱Social media users spend an average of 2 hours and 23 minutes a day on social platforms. 🥇 Instagram is now the world’s ‘favourite’ social platform, taking the crown from last year’s winner, WhatsApp. 👀TikTok’s most popular hashtag (#fyp) has over 55.5 TRILLION views ⌚TikTok tops the ‘time spent’ charts with an incredible 34 hours per month on average spent in its Android app - that’s more than an hour per day. ⬆️ Average daily time online has risen by 3 minutes over the past twelve months to 6 hours 40 minutes. 🤑 Facebook grew its global ad reach by more than 200 million over the past 12 months, delivering year-on-year growth of 10.5%. There’s a lot more to uncover in the report and the in-depth analysis - check out this, and the full report, now. #Digital2023 #GlobalDigitalReport #SocialMedia #socialplatforms #data #digital #socialtrends #ecommerce #mobile #socialmediastats #WeAreSocial
À propos
We are a global socially-led creative agency, with unrivaled social media expertise. With over 1,300 people in 19 offices around the world, we deliver a global perspective to our clients in a time when social media is shaping culture. We make ideas worth talking about. We understand social behaviours within online communities, cultures and subcultures, spanning the social and gaming landscape. We work with the world’s biggest brands, including adidas, Samsung, Netflix and Google, to reach the right people in a strategic, relevant and effective way. We Are Social is part of Plus Company.
- Site web
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http://wearesocial.com
Lien externe pour We Are Social
- Secteur
- Services de publicité
- Taille de l’entreprise
- 1 001-5 000 employés
- Siège social
- London, England
- Type
- Société civile/Société commerciale/Autres types de sociétés
- Fondée en
- 2008
- Domaines
- marketing, advertising, influencer marketing, advocacy programs, Production, Research & Insight, Cultural insights, Brand-building Strategy, Social Media, Creative, Paid Media, Distribution, Measurement, Branded content, Editorial Strategy, Sports Marketing et Sports Sponsorship
Lieux
Employés chez We Are Social
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Francesca Fedrizzi
Operations Director, EU Area at We Are Social | University Speaker and Mentor
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Pete Lin
North Asia CEO at We Are Social
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Nathan McDonald
Co-Founder & Group CEO @ We Are Social | Agency Leadership, Social, Digital, Marketing Innovation
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Mobbie Nazir
Global Chief Strategy Officer at We Are Social
Nouvelles
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There’s no space like… noplace? 👀 Social app noplace hit the no.1 spot on the App Store yesterday. Never heard of it? Here’s what you need to know: 💬 It’s a text-only update platform that until yesterday was invite-only. Rather than using an algorithmic approach, it uses AI - for example to offer summaries of what you’ve missed ☺️ It appeals to younger social media users and has been described by TechCrunch as a ‘modern day Myspace’ - it has profiles, badges, top 8 friend lists, and chats 🤝 It’s old-school social - launched by Tiffany Zhong, noplace is designed to prioritise friend connections and community over entertainment 😏 It encourages users to share what they are doing at present (i.e. status updates… remember those?) Read more: TechCrunch: https://lnkd.in/eqUGtuws Already an avid user? Let us know what you think 👇
noplace, a mashup of Twitter and Myspace for Gen Z, hits No. 1 on the App Store | TechCrunch
https://techcrunch.com
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#ThursdayThoughts Southeast Asia has the world’s most “active” gamers, with the Philippines, Indonesia, and Vietnam taking all three of the top spots in the latest rankings. For more data like this, check out our full Digital 2024 report - link in comments 🔗
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Check out the latest edition of our newsletter including a month full of award wins, our latest work with Booking.com and Samsung Electronics featuring some famous faces, the latest trends over on The Feed, and more.
The We Are Social Review | Wins, viral campaigns, satirical TikToks & more
We Are Social sur LinkedIn
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This issue explores new applications of AI, a new AI company focused on safety, and emotion-cancelling AI. Read more in our bi-weekly #XYZSnippets, where we delve further into the big conversations in the space, key headlines, and notable brand activations. OpenAI, Dot Ai, SoftBank Group Corp.
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"The trajectory of gender equity and inclusion has been moving in the right direction. Participation isn’t just increasing; athletes are reclaiming their narratives and celebrating their identities. However, significant barriers remain." Group editorial director, Daniel Parker spoke to Creativebrief about whether the Paris Olympics will mark a new era of inclusive accessible storytelling. Read more⬇
Sport has always been unique in its ability to drive cultural currency and brand love. This year’s unique summer of sport brings with it the opportunity to tell new stories, highlight new Olympic sports and provide consumers with unexpected moments of joy and pain. With this in mind, we asked industry experts if the #parisolympics will mark a new era of inclusive, accessible sports storytelling. Featuring insights from: Toan Ravenscroft, Managing Director, M&C Saatchi Sport & Entertainment, Amsterdam, Ben Essen, Chief Strategy Officer, Iris, Rebecca K. Roussell, M.S. and Connor Mellas, SVP Inclusive Communications & SVP Sport, Current Global, Geoffrey Chang, Creative Lead, eight&four, Michael Rekab, Strategy Director, Spring Studios, Jenna Russell, Strategic Group Head, elvis | creative agency | b corp, Daniel Parker, Group Editorial Director, We Are Social Read the full article via the Creativebrief platform: https://lnkd.in/ettwVfgP
Will the Paris Olympics mark a new era of inclusive, accessible sports storytelling? | Creativebrief
creativebrief.com
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Our design team in London have been shortlisted in the typography category at the Collision Awards for their Women's World Cup football cards with adidas. 🎉 We would really appreciate your vote and your support means the world to our team ❤️ Cast your vote here 🗳: https://lnkd.in/guH-3_Yw
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This week's Monday Mashup is here, with a round-up of the week's biggest social media news stories. It includes: 📍 Pinterest users can now turn boards into videos ⚽ Snapchat celebrates Euro 2024, 🤖 Meta begins rolling out AI characters for creators Read more: https://lnkd.in/ej_mnRFh
We Are Social's Monday Mashup #680 - We Are Social UK
wearesocial.com
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Fanny Bonodot (Head of Influence) & Renaud Arnaudet (DA sénior) étaient à la TwitchCon ce week-end 🙌
Delighted to share my experience at TwitchCon 2024 in Rotterdam! 👾🎉 This amazing event, organized by Twitch, brought together streamers, creators, and fans to celebrate our shared passion for streaming. Throughout the day, I attended several insightful panels and talks. One highlight was a session with Daniel Clancy (CEO Twitch), and another was "Exploring the World of IRL Streaming" featuring Alejandro Solla ( /alexboken on Twitch) & /japanjordi. But the most interesting panel for me was "Brand & Streamer Synergy" moderated Jon B., Justin Willhite, /robinpetra, and /friskk, where they discussed the evolving relationship between brands and creators on Twitch. As an employee of We Are Social, I was keen to hear from various creators about their interactions with brands. Among the wealth of valuable information shared, the creators reminded us of the specific green and red flags when it comes to initial contact from brands or agencies 💌 Green Flags ✅ • Personalized emails tailored to the creator, paying attention to correctly spell their username. • Providing context, such as, "We know you frequently stream Farming Simulator, so we thought of you for a collaboration with a tractor brand." • Having a professional, clean, and readable email signature with a clear professional address. Red Flags 🚩 • Being overly familiar in tone, assuming the creator is young and "cool." It's essential to maintain professionalism, at least initially. • Following up too quickly and frequently, which can annoy the creator. These reminders may seem logical, but given the enthusiasm of the streamers in emphasizing them, it clearly shows that some of these rules are still not always followed. Therefore, it's always beneficial to revisit these best practices 👀. At We Are Social, this kind of engagement is part of our daily routine, especially within our influence team led by Fanny Bonodot. S/O to We Are Social, Vincent Reynaud-Lacroze and Jean-Baptiste Bourgeois for giving me the opportunity to attend this event! Thanks to Timothee Nicolas at Amazon Ads and Clément Morin at Twitch for the invitation. See you soon on my Twitch channel /renoube 😉
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We Are Social a republié ceci
𝔼𝕟𝕤𝕖𝕞𝕓𝕝𝕖, 𝕡𝕠𝕣𝕥𝕠𝕟𝕤 𝕡𝕝𝕦𝕤 𝕗𝕠𝕣𝕥 𝕟𝕠𝕥𝕣𝕖 𝕧𝕠𝕚𝕩 « Depuis notre élection, nous nous sommes engagés à transformer l’AACC pour que notre association ressemble davantage à la variété de nos agences. » soulignent Bertille Toledano BETC et David Leclabart AUSTRALIEGAD, co-présidents de l'association. Caroline Fontaine - Matthieu Reinartz Hungry and Foolish - Agence de Création Indépendante - Gautier PICQUET Publicis France - Gilles Fichteberg ROSA PARIS - Olivier Vigneaux BETC FULLSIX - Vincent Reynaud-Lacroze We Are Social - Fabrice Conrad Havas Paris - Lionel Curt mnstr - Agathe Bousquet Publicis France - Mathieu Plassard Ogilvy Paris - Denis Gancel W Conran Design - Herve Brasselet Parties Prenantes - Lionel Damm OP1C - On prend un café