Apple Approves Epic Games Store for iPhone and iPad in EU

[JPack]

Ouch!

Someone get Tim Cook some aloe, that burn must be fierce!

Reminds me of Greg Joswiak's interview on the USB-C law. He disparaged it and finally said, "obviously, we'll have to comply."

 

[fontman]

Apple today said it has approved the third-party Epic Games Store in the European Union, allowing the Fortnite developer to launch its alternative app marketplace in those countries, reports Reuters. Epic Games had submitted the Epic Games Store to Apple for notarization earlier this week.

Earlier today, Epic stated Apple had twice rejected the Epic Games Store this week, with Apple reportedly claiming that an "Install" button and "in-app purchases" labels were too similar to Apple's own elements for the App Store. Epic argued that the rejection was "arbitrary, obstructive, and in violation of the DMA [Digital Markets Act]" and that it was reporting the issue to the European Commission, but it appears Apple has relented and approved Epic's previously rejected submission.

Epic Games and Apple have been engaged in a years-long battle over Apple's closed App Store ecosystem, and Epic has been eager to launch its own marketplace in the EU under Apple's new policies driven by the Digital Markets Act.

Article Link: Apple Approves Epic Games Store for iPhone and iPad in EU

Epic games who cares games on the computers and stuff are just stupid

 

[AppliedMicro]

I also wonder what the EU will say when one of these imposed app stores puts infected and dangerous apps on iPhones so that many, many people's have many issues and lose lots of money

They'll be doing the same thing as when Apple approved it themselves on their own App Store.

 

[uller6]

no one wants their software? are you sure about that?

It was hyperbole. I don’t want their software, and I’m projecting my opinion on others

 

[jmonster]

ughhh CHOICES! i fk'n hate when I have choices!! THANKS A LOT EUROPE!!!!!
GIVE APPLE BACK IT'S MONOPOLY

MALWARE VIRUSES BLAH BLAH BLAH ********

 

[coolfactor]

If there is any actual truth to this...

with Apple reportedly claiming that an "Install" button and "in-app purchases" labels were too similar to Apple's own elements for the App Store.

Then Apple was wrong, as a consistent user interface has always been core to Apple's mission. Why would they go against their own Human Interface Guidelines?

 

[AppliedMicro]

Then Apple was wrong, as a consistent user interface has always been core to Apple's mission. Why would they go against their own Human Interface Guidelines?

Public claim: "We need to prevent customers from getting confused."

Cupertino backroom truth: "Let's confuse customers of 3rd party stores as much as we can get away with"

 

[ApplesAreSweet&Sour]

Glad I’m not in the EU. Don’t want to have to defend against that Epic Malware.

Do you think the European Commissioner for Competition is sending an anti-Apple taskforce to our homes and threatening us with deportation if we don't immediately use the Epic Game Store on our iPhones and iPads?

You don't seem to grasp the basics of what's going on here, so I have to stress that's not at all what's happening here.

We just got more options for what games we can play on iPhone/iPad. That's all.

There's nothing to "defend against". It's just more choices, more competition in the market.

EU iPhone and iPad owners that want to stick with Apple's App Store will experience zero change.

 

[The_Gream]

So I can finally stop hearing Epic Games whine and complain?! Like seriously, it's like a toddler throwing a tantrum just because their whole attempt to beat Apple failed miserably in the US with Epic v. Apple. The concerns Apple laid out were pretty valid. Think about it. If they let Epic get away with similar designs, what would stop the other marketplaces from doing the same in a more malicious way?

Sorry to burst your bubble: but Epic will still complain. Problems will pop up and they will blame Apple. They will complain they can’t use their store in other places etc…

 

[redheeler]

Seriously Epic? Eat dirt. No one wants your terrible junk software. Epic games store on windows is absolute trash - why would anyone in their right mind want to download epic games store on iPhone?

Then don't? No need to get so emotional on a forum with something that doesn't affect you at all.

 

[AppliedMicro]

Sorry to burst your bubble: but Epic will still complain. Problems will pop up and they will blame Apple

...and probably rightly so.

Apple are being petty and trying to throw wrenches where and for whatever they can.

Time for another for a few more hundreds of millions (or a few billions) more fines until the meaning of "bona fide compliance" becomes clear to Apple.

 

[WiseAJ]

ughhh CHOICES! i fk'n hate when I have choices!! THANKS A LOT EUROPE!!!!!
GIVE APPLE BACK IT'S MONOPOLY

MALWARE VIRUSES BLAH BLAH BLAH ********

There was already choice. The EU eliminated choice.

If you didn’t like the Closed system there was the open system option of Android. Now there is no closed option.

 

[JPack]

There was already choice. The EU eliminated choice.

If you didn’t like the Closed system there was the open system option of Android. Now there is no closed option.

Huh? The closed option remains. Just don't install other stores.

 

[AppliedMicro]

There was already choice. The EU eliminated choice.

More choice does not mean elimination of choice.
War isn't peace.
Freedom isn't slavery.
Ignorance isn't strength.

 

[bousozoku]

Yeah I miss unreal tournament. UT 2004 was peak awesome, with vehicles. Thank goodness it's on Steam.

I played UT2004 a little while ago. I play every day.

Now, I want to see the Epic Games Store and if they'll be forced to be their best. What crazy things will the company do? Maybe, they'll be caught by the EU doing something wrong.

 

[GMShadow]

Epic argued that the rejection was "arbitrary, obstructive, and in violation of the DMA [Digital Markets Act]" and that it was reporting the issue to the European Commission

How expected. Epic has acted like a child for years, it makes sense they'd threaten to run and tell the teacher.


Those that install this crapware deserve everything they get.

 

[Abazigal]

Beat the competition by offering the best, most viral games, not by forcing them to pay through their noses just to be on your app store.

The Switch and PS5 console platforms have the best games, despite them charging developers the same 30% just to publish their games.

 

[User 6502]

There was already choice. The EU eliminated choice.

If you didn’t like the Closed system there was the open system option of Android. Now there is no closed option.

The choice I wanted was a more open Apple system. The EU granted me this choice, so I’ll be grateful for that.

 

[AppliedMicro]

The Switch and PS5 console platforms have the best games, despite them charging developers the same 30% just to publish their games.

Great!

So if Epic charge only 12% and Apple charges 30%, does that means Apple gets the best games?
If Apple can charge 30%, more power to them.

 

[Abazigal]

Great!

So if Epic charge only 12% and Apple charges 30%, does that means Apple gets the best games?
If Apple can charge 30%, more power to them.

Well, Epic was also in the news recently for purportedly trying to sue Valve.

https://arstechnica.com/gaming/2024...ocs-reveal-epic-ceos-anger-at-steams-30-fees/

Valve apparently also charges a higher fee than Epic, and still more developers choose to make their games available on Steam compared to the Epic games store.

Skimming through the comments, I gather that 12% is not profitable for Epic, their interface and infrastructure sucks, and the customer base simply isn't there (which probably explains why Epic has to resort to exclusives to get users in the door).

I really am not sure what Epic's endgame is, when they seem to spend more effort on lawsuits than actually improving their own backend.

 

[WarmWinterHat]

There was already choice. The EU eliminated choice.

If you didn’t like the Closed system there was the open system option of Android. Now there is no closed option.

My parents both use flip phones. You can't install or uninstall anything.

Closed systems still exist. Use them.

 

[GrayFlannel]

lol this is going to be an interesting year. I bet the EU will get aggressive and Apple will relent because money.

But people keep telling us they’re a $3t company.

 

[Devyn89]

But people keep telling us they’re a $3t company.

Yes they are, but they got that way by caring about money lol.

 

[AppliedMicro]

I gather that 12% is not profitable for Epic

Sweeney estimates the costs are below 7% of gross revenue in the article you (almost linked.
That leaves room for profitability, once the ramp-up costs go down.

Epic was also in the news recently for purportedly trying to sue Valve.

Where? Were they? 🤔
I haven't found anything to that effect.

 

[GrayFlannel]

Yes they are, but they got that way by caring about money lol.

Yes they did.