Reaktor Creative

What a week at Cannes! We took home a big bundle of amazing conversations, new friends, and deep insights from the days we shared with friends both old and new!

We've had many reasons to be excited recently, but being selected as Lidl Suomi's lead agency tops them all. "We needed a partner who could facilitate strategic work and build the brand with consistent and distinctive marketing communications across all touchpoints. The Reaktor team impressed us particularly with their strategic expertise, modern approach to marketing communications, and immediate presence," says Lidl's Campaign and Marketing Director Meri-Sofia Aalto adding: "Open communication and a conversational atmosphere are prerequisites for success when engaging the organization in renewal."

After capturing the hearts of fans worldwide, "Unlocking Merge Mansion" continues to charm juries globally. Building on its success in the Clios, Eurobest, Webby, Epica, Reggie, etc., the campaign is now also a two-time honoree at One Show in the Gaming and Branded Entertainment categories! Thank you to our partners in crime Jack Morton Worldwide, R&CPMK, UNIT9, Bacon, and of course Metacore! #whatsgrandmahiding

Third most creative agency in Finland? Well, we won’t complain! OMD ranks Finnish agencies based on awarded works at multiple intervals throughout the year. Earning a spot in the top three amidst well-established industry giants is a huge honor for us. Coincidentally, OMD also just released an interview with our Creative Director Jan Sederlöf about creating lore for Merge Mansion. We’re biased to say this, but the piece is super interesting – especially if you want to know the why, how, and when of our Unlocking Merge Mansion campaign (and the reason for ditching an idea revolving around Airbnb). Aaand, here’s the link to the interview: https://lnkd.in/dGRKnFrs

What they said 🏆

The Finnish awards season ended with a sterling flourish for us as we walked away from Vuoden Huiput with two Silvers: Film and Experimental Design, both for Unlocking Merge Mansion, which has had an amazing streak of wins since last Fall. Our biggest thanks go again to the amazing folks at Metacore and to all our partners in crime – Jack Morton Worldwide, R&CPMK, UNIT9, and Bacon.

We definitely Cannes this week! The International Festival of Creativity theme continues triumphantly, as our AD Jimi Hyvärinen and his partner Veeti Ossi just received Gold in Young Lions Finland’s Digital category with their Mood Ring concept: a ring that projects the user’s mental health and mood, which can then be shared in an app. To top it off, Jimi and Veeti also grabbed Silver in Film. The victorious gold medalists will travel to Cannes in June to compete in a global arena for the ultimate victory in creativity. We know who we're rooting for!

We’re super stoked to announce that our ECD Katariina Harteela will serve as a Juror for Cannes Lions International Festival of Creativity #CannesLions2024 🔥 Facts about her career, interests, and signature laughter, as well as other jury biographies, can be found in the link below. https://lnkd.in/dzjGHavJ

Unlocking Merge Mansion continues to make waves globally. This time picking up a bronze The Clio Awards in the category of cross-platform storytelling. Getting global recognition in the most legendary Clio’s is a huge honor. Apropos of honor: Unlocking Merge Mansion is also a two-time The Webby Awards honoree! The Webby Awards are awarded for excellence on the Internet, playfully dubbed “The Oscars of the Internet”. Thank you to all our amazing partners (Jack Morton Worldwide, R&CPMK, UNIT9, Bacon) – and, as always, the biggest thank you of them of all to the talented folks of Metacore.

Metacore continues to impress juries internationally. Unlocking Merge Mansion has been shortlisted thrice(!) at the prestigious One Show. The categories are: Experiential & Immersive (events: in-person) Branded Entertainment (games/gaming) Gaming (game marketing). Kudos, thank you, and 🤞.