Nils Pietschmann

🔥 Get exclusive access to the Product Discovery Cheat Sheet 🔥 with 26 Product Discovery Methods that will enable you to "build the RIGHT THING" and not just "build the THING RIGHT" for your users. At konversionsKRAFT AG, we collected the most relevant methods that we have used in order to help our clients build and grow their digital products - you can use this board to evaluate your status quo and select the matching methods based on where you stand. To get access, follow these simple steps: 1️⃣ Connect with me and Anastasia Shvedova 2️⃣ Like this post ❤️  3️⃣ Comment on this post ("Brilliant, I want access!") 🚨 Disclaimer: this is the first version of the Product Discovery Cheat Sheet and we are looking forward to your questions and feedback while you are using it. Please feel free to approach us any time with your thoughts! #productdiscovery #discoverycheatsheet #productexperimentation #cromethods #testing #experimentation #growthmarketingsummit #growthmindedsuperheros #productmanagement

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Watched Kim K at OMR, and I have some thoughts: 1. Before Kim came on stage MC asked the audience how many are her fans. Out of 8,000 people only about 70 raised their hand. And yet, she packed 3 stages at OMR (main stage & two livestreams). This feels like a great analogy for influencers in general - very few people publicly or in casual conversation, will admit to liking influencers, and yet as a society we are fascinated, curious, and following them by the millions. 2. Kim is usually one of the first celebs to jump on a trend (anyone remember her mobile game “Hollywood” being early on the VR train back in the day?), and yet when asked about AI she was cautious and ambivalent. I’m surprised! I thought Kris Jenner would already have a full plan in place on how Kardashians can monetize AI ASAP. 3. Kim became famous because of TV (and a tape but TV amplified it to a household name) and while that feels like very early 2000s, it is still a straight path to stardom these days. (Just ask your favorite reality TV star come influencer who’s now making $$$ in instagram ads) 4. Kim was interviewed by Kara Swisher who threw really great questions at her about the future, TikTok, society and her role in it, her self-perception, etc. Kim dodged most of them with platitude-filled answers and strategic silences (she only became animated and obviously comfortable when talking about her kids), which is a shame because she is at an intersection of influence, culture, tech and business in a unique way and real answers would be interesting. Still, top notch journalism work, very cool to see an expert at work. 5. Felt good to hear a 40-something successful woman say calmly to a full room that she doesnt give a **** what people think of her. PS: our team at Kingfluencers was split halfway between “Kim is a genius of our society” and “Kim is a disease of our society”. I think she’s both. #OMR #KimKardashian #Kingfluencers

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🤖 🛒 Digital shopping turned into something good 🚀 According to the Gartner B2B Buying Report, most (43%) purchasing decisions in B2B purchasing are made without the influence of the salesperson. Gartner calls this "self-service digital commerce". The problem with these purchasing decisions is that there is a 1.65 times higher probability of regretting these decisions. This is probably due to the fact that many vendors do not publish sufficient descriptions of the products and product value on their e-commerce sites. In other words, it can be said that shoppers have a tendency to use digital shopping channels, possibly to avoid what they perceive to be too much influence from sellers. However, if buyers regret these decisions, the tables should be turned and they themselves should use digital procurement tools to get the ideal price and terms after researching the product or service beforehand. In this way, the seller can once again clearly emphasize the value of the product/service, but is limited to the value for the customer due to the competitive situation with other suppliers. Modern procurement and especially sourcing software combines the digital purchasing process with strong negotiating advantages through the creation of competition (aka Game Theory). 💯 Contact me if this sounds interesting to you. #sourcing #procurement #digitaltransformation SourcingDNA https://lnkd.in/dtzMntQ4

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🤘☀️10+ years of semantic SEO and digital brand building (E-E-A-T)👇 Today I discovered a session "Online branding for more visibility at google" I hold over 10 years ago in April 2014. https://lnkd.in/eM798nfN Here are some excerpts of this session: 🔍 Content marketing goals should be clear: whether for SEO, social media engagement, or PR, content quality is key to success. 🎯 SEOs historically influenced rankings through factors like backlinks and document properties, but modern SEO is more complex with the inclusion of user signals. 📊 User signals such as click-through rate (CTR) in search results have become crucial ranking signals, emphasizing the importance of compelling titles and descriptions. 🏢 Factors like brand strength and authority are not directly manipulable through traditional SEO methods but require broader marketing strategies. 🔄 Understanding search intent is critical for keyword analysis and content strategy, tailoring content to transactional or informational queries. 🌐 Semantic optimization aims to establish entities through structured data, content optimization, and enhancing information architecture. 🏆 Becoming a recognized entity with authority in specific topics involves gaining reputation signals such as mentions and citations, essential for branding in Google's eyes. 📊 Co-occurrence and co-citation enhance website ranking by associating with relevant thematic contexts. 🔄 Returning visitors indicate trust and site reputation, factors Google considers for ranking. 📣 Influencers help amplify content reach and establish authority, crucial for branding. 📈 Search volume and brand mentions in online media contribute to brand recognition and SEO benefits. 🧩 Sitelinks in Google search results indicate Google recognizes a brand, enhancing visibility. 🎯 Established brands enjoy higher click-through rates in search results, leveraging brand trust. 🌐 Brand recognition facilitates easier ranking due to accrued trust and authority signals. 🎯 SEO strategies must align with user needs and behavior, emphasizing user-centric content and experience. 🎯 Most traditional SEOs come from technical backgrounds rather than marketing or communications, posing a need for broader skill sets in SEO teams. 🌐 Usability and conversion optimization are critical for SEO success, while technical SEO tasks remain essential but increasingly specialized. These statements can be found on every best practice list today. Back then, very few SEOs were concerned with branding (later E-E-A-T), user signals (check out Marcus Tandler ;-) and entity-based semantic SEO. This presentation was before Google introduced E-E-A-T in version 5.0 of the Quality Rater Guidelines in 2015. I would repeat all the statements from this presentation 100% today, but with much more grey hair and some kilos more. That is not a matter of course in such a dynamic industry.

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K5 - Future Retail is nearly there. Thanks trbo marketing team to organize everything and also many thanks to whole K5 - Future Retail team and Sven Rittau . Looking forward meeting great people and have the one or other discussion about #personalzation, #testing, #ai and many other topics

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🌟 We are glad to be part of #MarketingTechMonitor and thanks Ralf Strauss for highlighting Teavaro as a beacon of clarity in the intricate landscape of ID Management and Data-Driven Marketing! 🌟 Your session of #MarketingTechMonitor2024 on cross-channel ID management was particularly insightful, addressing the pressing question: "Which standard will prevail?" The emphasis on owning a First-Party ID-Graph in real time: deterministic, cross-device, cross-domain is essential. An ID-Graph which is user-friendly and transparent.  Here are some key takeaways: 🔍 Reliance on Consent: Ensuring all tracking is based on explicit user consent. 🌐 Proliferation: Seamless proliferation of user identities across different channels. ⚙️ Activation and Attribution: Enabling precise activation and attribution of marketing efforts across various devices and sessions. We at Teavaro are committed to delivering solutions that empower businesses to navigate these complexities with ease and confidence. Thank you for the continued support and valuable insights! 🚀 #MarketingTech #IDManagement #DataDrivenMarketing #UserConsent #DigitalMarketing #AdTech #MarTech #IDGraph #Cookielessfuture

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Want to generate significant new online revenues fast? Evolve your eCommerce by adding a scalable and highly profitabel Platform Business Model, like Dropship or a curated Marketplace! Let‘s talk about this #Gamechanger today at Handelsverband Österreich - Austrian Retail Association eCommerce Day in Vienna or in 2 weeks at K5 - Future Retail in Berlin! By the way, if you‘re on the way already that‘s great! 40% of the 500+ projects we did have been Replatformings. Never too late to boost your Platform strategy with Mirakl! #PlatformEconomy #LetsTalk #RocknRoll

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🌟 Welcome to #ecomweekreview no. 8 and I also want to announce a new episode of the E-Commerce Dudes podcast hosted by Daniel and me ! 🚀 🗞️ News 📰 Goals of different e-commerce players for 2024 according to the chinese Latepost and edited by Jochen Krischd 💵 TikTok Shop für 2004 ein GMV von 50 Mrd. Dollar (17,5 billion Dollar are supposed to be generated in the USA) 💵 Temu wants to more than triple its global sales to 60 billion dollars 💵 Alibaba Group wants to more than double its business to 90 billion dollars with AliExpress and Lazada, 💵 Shopee wants to grow from 79 billion dollars to 90 billion dollars in South East Asia and South America 📰 According to Latepost the European launch of TikTok Shop has priority this year. Most likely the start of TikTok Shop in Germany will be this year 📰 Amazon presents practical AI solution for the creation of product images.  Thanks to generative AI, the tool delivers a series of suggestions for suitable lifestyle and branding images based on the product details within a few seconds. Smaller and bigger companies are supposed to profit from this, since they can create ad creatives easier 📰 Amazon Web Services (AWS) launches AI assistance Amazon Q. Amazon Web Services (AWS) recently announced the general availability of Amazon Q, an advanced generative AI assistance. Amazon Q is based on a variety of AI models. These powerful models enable Q to answer questions and take on challenging tasks in the areas of coding, cloud software management and business applications. 📰 After parting ways due to strategic differences with former Otto marketplace boss Bodo Kipper now former Zalando SVP Dr. Boris Ewenstein will assume overall responsibility for OTTO's product ranges 📰 The Meta Verified subscription program could soon expand the offering with additional exclusive features „Search Optimization“ und „Help with Discovery“. With Search Optimization the meta verified accounts will be shown more prominently. Help with Discovery, on the other hand, highlights the content and accounts of verified users in the Facebook feed. In my opinion interesting features, which will push the sales of the subscription program 🎧 Podcast picks of the week (Did not have the time, to listen to all of these) 🎙️ Of course this has to come first -->Daniel and me talking about the latest E-Commerce news with a focus on Google SGE! https://lnkd.in/d5SUam4c 🎙️ Philipp Westermeyer talking to Burger King CEO Dr. Jörg Ehmer about BK strategy in Germany https://lnkd.in/dfNVst5Z 🎙️ Joel Kaczmarek talking to Jochen Krisch and Alexander Graf about profitability in E-Commerce and general retail strategies 🔍 Did I miss something? Your insights matter! Share your thoughts or any news I might have missed in the comments.

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In the lead-up to the IFH Media Day in fall 2024 in Germany, a pivotal session was held featuring Andreas Riekötter, Managing Director of IFH Media Analytics, and Maximilian Fuß from EMS European Media Sourcing, a media agency focussing on local media. This talk highlighted the pressing need for innovative strategies in offer communication, focusing on the intelligent integration of print-based and digital channels like leaflet delivery 📰, digital leaflets or geotargeted display ads 📱. ➡️Adapting to Market Fragmentation and Uncertainty: In the face of increased market fragmentation and uncertain times marked by multiple crises, EMS stresses the importance of a holistic approach to local media-mix planning. This strategy is geared towards identifying which channels perform best for specific types of clients, particularly retailers, ensuring that communication is both effective and efficient. ➡️Localized Media Strategies: The talk underscored the necessity of adopting a 'local lens' in media planning. This approach involves understanding and leveraging the unique characteristics of local markets to optimize media reach and engagement. It's about moving beyond a one-size-fits-all strategy and tailoring media efforts to specific local needs and preferences. ➡️Integration of Print and Digital Media: Despite the digital surge, print remains a potent medium, achieving substantial reach. However, the challenge lies in not just capturing but effectively engaging the audience through smart combinations of print and digital. Maximilian Fuß elaborated on the importance of not relying solely on broad reach but focusing on 'targeted reach' which ensures that promotional materials are seen by potential customers in proximity to the stores. ➡️Data-Driven Decision Making: A highlight of the session was the introduction of EMS’s proprietary tool, the Media Reach Maximizer. This tool integrates Media Mix Modeling with advanced data analytics, including machine learning, to optimize media strategies based on a myriad of factors like seasonality, advertisement refusal rates, and media affinities. ➡️Practical Application: A case study was presented where EMS used the Media Reach Maximizer for budget optimization in a retail scenario. The tool allowed for an analysis that led to significant savings while maintaining, if not increasing, customer visitation frequencies. This practical example showcased the potential of integrating analytical tools in media planning for enhanced efficiency and effectiveness. ➡️Future Outlook and Technologies: The discussion also ventured into the future of marketing communications, emphasizing the role of AI and cross-media strategies. There was a strong focus on how these technologies could be harnessed to further refine the integration of promotional channels, enhancing both reach and relevance. https://lnkd.in/dauGqeZy Andreas Riekötter Maximilian Fuß Bettina Krambo #print #digital #reach #performance

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Failing to secure a successful transaction can be a frustrating experience for online retailers as it means lost revenue, potential damage to reputation, and undermines efforts to provide a smooth customer experience, impacting future sales and customer loyalty 😤. However, it doesn't have to go that far! We’re delighted to announce that we’ll be co-hosting a webinar with our partner VWO on May 27, 2024, to explore the importance of optimizing the checkout process and delve into the common challenges users face when finalizing their purchases. Through numerous practical use cases, Nadezhda Wriedt (geb. Lozeva) will provide actionable insights that can be seamlessly integrated into your own A/B testing initiatives. Consider this: during checkout, users are at their most committed, making it imperative not to lose their attention or trust. Sign up now for free and learn from our experts on how you can successfully impact the user’s journey to completion 💸. https://lnkd.in/etFqWFne P.S.: The Webinar will be in German only! We’re looking forward to seeing many of you virtually! #analytics #data #cro #userexperience #abtesting #webinar #vwo #trkkn

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#fundingalert 💼Company: SaleSqueze 💰Funding: $1.5Million ⚡Round: Seed 👥Investors: Underline Ventures, superangels 😇 , Klub 20, Xenia Muntean, Christoph Zoeller, and Björn W. Schäfer. SaleSqueze is a visual CPQ platform for manufacturers, providing a digital way to sell complex products. It simplifies the sales process, enhances the product’s visual representation, and empowers the sales team, partners, and customers with a seamless self-serve experience. The company intends to utilise the financing to expedite its market launch and augment its product development. SaleSqueze focuses on sophisticated products like as home and garden equipment, tiny and modular dwellings, agricultural equipment, RVs, and more in an effort to create a "Tesla-like" experience in the manufacturing sector. Leon Panjtar, Bogdan Iordache, Tilen Tomakić, Eva Rebič, Ajda Hafner, Tomaž Grosman, Ema Kolenko Read more - https://lnkd.in/g-2MGytC To share your startup story write us on - contact@startuprise.co.uk #SaleSqueze #CPQplatform #visualrepresentation #agricultural #dwellings #news #funding #fundingnews #startup #startupnews #startuprise

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The 𝟯 𝘁𝗵𝗶𝗻𝗴𝘀 every Company in Germany with Online Success does💡 1️⃣ 𝗖𝗿𝗲𝗮𝘁𝗲 𝘁𝗿𝘂𝘀𝘁 in your company and the quality of your product or service. 2️⃣ 𝗕𝗲 𝗰𝗹𝗲𝗮𝗿: about your product's features, guarantees, shipping conditions and payment. 3️⃣ 𝗧𝗮𝗿𝗴𝗲𝘁 𝗲𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲𝗹𝘆: show up where your customers are online and stay on top of their minds.

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If you want to combine data sources out of the internet with your processes you should have a view on iguasu. For a lot of use cases in the energy sector, especially on the base of §14a of the EnWG, it makes a seamless usage of data an integration in your processes together or without #inubit possible. In the moment we're looking together with our partner Virtimo AG for companies who want to realize their requirements based on this exciting new software stack. #Virtimo #IGUASU #INUBIT #TOPCOM #Energiewende #digitaltransformation #Energie #Stadtwerke #GAS #CIO #digitalizationcloud

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🚀 Our new Customer Care Voicebot is live in Austria!   Emmi, our artificial intelligence chatbot integrated into our webshops, has a new addition to the family. Our Call Center Voicebot is fast, efficient and user-friendly and it consistently delivers the right answers about store information to keep our customers satisfied. Based on artificial intelligence, the Voicebot at MediaMarkt Österreich is a prime example of in-house implementation using #Google technology.   Integrated into the call center, it responds to standard customer queries about store information, having been trained specifically for these inquiries. Standard questions such as "When is the store open?", "Where is the nearest store?", or "What is the store's email address?" are swiftly handled by the Voicebot. In a test phase with a proof of concept, we were able to see a so called match rate of 85.5 percent of customer inquiries were successfully answered by our Voicebot.   This innovative service is a result of great collaboration between our Contact Center #AI Team, Global Customer Care and Customer Care in Austria. And the next goal is already set: preparations are underway for a rollout in Germany.   Furthermore, #TeamMediaMarktSaturn is also actively working on several #GenAI projects for both employees and customers, some of which are already implemented, while others are currently being assessed for optimal deployment. Stay tuned for more innovative news! 🌟

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“Consumers are increasingly prioritizing value and #sustainability, opting for products that enhance their quality of life while being mindful of the environment.”  Wer sich für Insights zum #ECommerce interessiert, mag vielleicht einen Blick in den Report “The State of Ecommerce 2024: Digital Trends and Strategies for Success” werfen: https://lnkd.in/e6ZHFwSq   

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Retail Media Update: Yesterday, the Bundesverband Digitale Wirtschaft (BVDW) e.V. released the first Retail Media Landscape! 🚀 As one of the leading AdTech providers in this segment, focusing on digital offer communication and drive-to-store measures, we are excited to be part of the landscape. This project was created through the joint efforts of over 100 companies spanning the entire value chain, including retailers, advertisers, technology providers, as well as established publishers and agencies. 🤝 The Retail Media ecosystem overview aims to guide and reassure market participants throughout Germany. By outlining the Landscape, the BVDW has categorized the Retail Media sector to foster a shared understanding of this intricate market. Thank you to Bundesverband Digitale Wirtschaft (BVDW) e.V., Dennis Götze and Irina Schmitz for their dedication to this topic and for achieving this important milestone, making the Retail Media market more transparent 💥 More information about the landscape and Retail Media can be found here: https://lnkd.in/gvYd_fCT #retailmedia #digitaladvertising #retaillandscape #retail

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Our CEO Lara recently sat down with HORIZONT to discuss the big shift AI is bringing to the marketing world. Klarna’s announcement of a 25% reduction in agency costs by 2025 has the industry buzzing. Their move towards AI-driven marketing and advertising strategies is pushing traditional agencies to rethink and innovate. Lara shared her perspective on this change, emphasizing that innovation and adaptation are key: "Agencies that fail to recognize the new opportunities and changing needs of clients will eventually disappear from the market. Innovative agencies will continue to benefit, and new players will emerge – and that's a good thing." We have always believed in disruptive change. AI is the obvious next step. Check out the article by Margaux Adam in German here. #Innovation #AI #Marketing #Advertising #PulseAdvertising #AgencyLife #FutureOfMarketing #Leadership

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🎙️Seems like Daniel and I are on a two episode streak 😎 New E-Commerce dudes podcast episode (german) and we have several topics to talk about Main topic today: 🚀 Storyblok raises $80 million to enhance AI and expand in the US as well as probably some other topics. Huge congratulations to Dominik Angerer and his team! 🎉 What a fantastic way to start the week. Are they on their way to becoming a unicorn? 🦄 Either way, the valuation should be pretty high 🛍️ ZARA SA's Live Shopping Test in China was a success, and now they're aiming to bring it to Europe. While live shopping's success rate differs between Europe and Asia, a well-executed strategy could still yield great results 📺 Instagram is testing unskippable ads.  With Instagram evolving beyond a photo-only platform, it's adopting YouTube-like ad methods. We get it, but it can be a frustrating experience for many users. Meta is trying a lot to increase ad revenue 💡 PayPal is launching a new advertising platform. They have the customer data, however uncertain where PayPal will place ads for its merchants ⭐️ Feel free to give us a positive review on Spotify, Apple podcasts etc. It really supports us in pushing our podcast! Thanks! 🎧 Have fun listening!

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❓ How are leading fashion retailers using MMM to measure and optimize marketing ROI? We recently had a conversation with Maksim Iavorskii, Head of Marketing Intelligence at Peek & Cloppenburg. We covered several topics related to Marketing ROI measurement: 💡 Why is Peek & Cloppenburg using MMM to optimize marketing ROI 💡 Attribution vs MMM 💡 Continous ROI measurement vs. One-time projects 💡 Pros and cons of "In-house MMM" vs "MMM Saas" 💡 Learnings from implementing MMM 👉 Link to the full video in the comments!

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