Mirko Lange

📢 Call for participation in an exciting study on digital transformation in the manufacturing industry 📢 Dear network,  Together with Fraunhofer IGCV and renowned partners, Drees & Sommer is conducting a study on digital transformation in the manufacturing industry with a focus on holistic digital factory planning. We are looking for participants who work in the manufacturing industry and have points of contact with the topic of factory planning. The survey involves answering 13-17 questions and takes about 12-15 minutes. Participation is voluntary and all data will be treated confidentially.    By taking part in the study, you will help to record the current status of digital transformation in the manufacturing industry with a focus on factory planning and gain valuable insights. At the end of the survey, you will have the opportunity to register to receive the results once the study has been completed.     If you are active in the manufacturing industry and have points of contact with the topic of factory planning, we would be delighted if you would take part in the study. 👉 Just follow this link: https://lnkd.in/dHuMb5Dk    Participation is possible until the end of May. The more participants, the more meaningful the results will be!  At our New Manufacturing World on 11 and 12 June in Stuttgart, you can also find out how you can digitalize and optimize your production, transfer it to Metaiverse, control it with AI and adapt it to current requirements. 👉 Get your ticket now: https://www.dreso.com/nmw   #Study #Research #DigitalTransformation #Manufacturingindustry #Factoryplanning #NMW #NewManufacturingWorld2024 #NMW2024 #dreso #automotive Source: Fabian Bermpohl, Project Manager Fraunhofer Augsburg, 26.4.2024.

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🔥 Get exclusive access to the Product Discovery Cheat Sheet 🔥 with 26 Product Discovery Methods that will enable you to "build the RIGHT THING" and not just "build the THING RIGHT" for your users. At konversionsKRAFT AG, we collected the most relevant methods that we have used in order to help our clients build and grow their digital products - you can use this board to evaluate your status quo and select the matching methods based on where you stand. To get access, follow these simple steps: 1️⃣ Connect with me and Anastasia Shvedova 2️⃣ Like this post ❤️  3️⃣ Comment on this post ("Brilliant, I want access!") 🚨 Disclaimer: this is the first version of the Product Discovery Cheat Sheet and we are looking forward to your questions and feedback while you are using it. Please feel free to approach us any time with your thoughts! #productdiscovery #discoverycheatsheet #productexperimentation #cromethods #testing #experimentation #growthmarketingsummit #growthmindedsuperheros #productmanagement

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🚀 AI revolution at Axel Springer 10/n 🚀 "Our panel of industry-leading judges have evaluated a record number of entries and named you a winner in the Digiday Media Awards", Digiday just told us. 😎😎😎 According to New York based Digiday, Welt has "joined an impressive list of the most innovative work the industry has to offer". Our AI-powered Best-of-Newsletters have been named "Best Newsletter" in this year's competition. Other 2024 winners include Salesforce, TIME, and Fortune. Our newsletter format, launched in June 2023, uses generative AI and a highly efficient workflow to regularly inform digital subscribers about the articles of their favorite authors. So far, there are 3 such newsletters: by Philipp Vetter, Klaus Geiger, and Thorsten. Jungholt. The number of readers is steadily growing, with consistently high open rates. You can sign up here: www.welt.de/newsletter. Hat tips: Pascal Roski, Nils Paetsch, Falk Schneider, Laurin Meyer, Sebastian Freier, Judith Mischke, Alexander Thrum, Fabian Wilhelm, Zoltán Gál, Giuseppe Minnella, Charlotte de Jong (geb. Greis), Cindy Cetare Petzold, Carolin Hulshoff Pol, ulf poschardt, Jennifer Wilton. https://lnkd.in/dSkXFEf4

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With 🎙Fabian Tausch and Florian Dostert I talked about one of my favourite topics: Value based pricing for B2B Saas companies (audio in Gernan). Value based pricing is the key to revenue growth and bottom line optimization. If you want to talk about your pricing challenges: hit me up.

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How you build your networks with routines. Marco Voigt, the GreenTech Festival and the strategy of routines for impact networking.

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The adoption of cloud computing is transforming the public sector, promising enhanced efficiency, scalability, and innovation. As we navigate the complexities of cloudification, prioritizing sovereignty is not just a matter of compliance—it's a strategic imperative. By doing so, the public sector can harness the full potential of the cloud while safeguarding national interests and ensuring the highest standards of data protection and governance. Looking forward to discuss this next Monday in Berlin with Torsten Hallmann Florian Jeggle Holger Müller Mark Neufurth Christof A. Neumann René Petters and Philip von Haehling Wegweiser Unternehmensgruppe #CloudComputing #PublicSector #DataSovereignty #DigitalTransformation #CloudSovereignty #ovhcloud

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Wieder mal ein herausragend guter Growth Memo Newsletter Kevin Indig ! (+ gleichzeitig proof of concept: herausragender Content erzeugt Links/Shares) "𝐎𝐥𝐝 𝐖𝐨𝐫𝐥𝐝 [𝐨𝐟 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐂𝐫𝐞𝐚𝐭𝐢𝐨𝐧]: 𝐜𝐨𝐦𝐩𝐞𝐭𝐢𝐧𝐠 𝐢𝐧 𝐒𝐄𝐎 𝐦𝐞𝐚𝐧𝐬 𝐜𝐫𝐞𝐚𝐭𝐢𝐧𝐠 𝐦𝐨𝐫𝐞 𝐜𝐨𝐧𝐭𝐞𝐧𝐭, 𝐟𝐚𝐬𝐭𝐞𝐫. - Basic process: Keyword research > content brief > draft in SEO editor > edit > publish. - The mental model is summarizing and covering all topics of the top results for - a keyword. - Hire many writers for SEO. 𝐍𝐞𝐰 𝐰𝐨𝐫𝐥𝐝 [𝐨𝐟 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐂𝐫𝐞𝐚𝐭𝐢𝐨𝐧]: 𝐜𝐨𝐦𝐩𝐞𝐭𝐢𝐧𝐠 𝐢𝐧 𝐒𝐄𝐎 𝐦𝐞𝐚𝐧𝐬 𝐬𝐮𝐫𝐟𝐚𝐜𝐢𝐧𝐠 𝐚𝐧𝐝 𝐟𝐢𝐧𝐝𝐢𝐧𝐠 𝐧𝐞𝐰 𝐚𝐧𝐝 𝐫𝐞𝐥𝐞𝐯𝐚𝐧𝐭 𝐢𝐧𝐬𝐢𝐠𝐡𝐭𝐬. - Talk to customers on a regular basis about their problems and questions on a topic. - Hire researchers to find and add 1st party data to search-optimized content. - Hire subject matter experts to answer questions that really matter. - Make it convenient and pleasant to consume content. - Monitor content engagement and get qualitative reader feedback." 𝐔𝐧𝐝 𝐦𝐞𝐢𝐧 𝐋𝐢𝐞𝐛𝐥𝐢𝐧𝐠𝐬𝐬𝐚𝐭𝐳: "A better approach to content creation might be to insert a research phase after identifying the most important topics and prioritizing topics based on user interviews instead of search volume." Mein Reden. Danke :)

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Alexander Bloch Agree that we have to stop talking about forbidding internal combustion engines and leave it up to the market and customers to decide what they want to purchase. The EU should set CO2 targets but stay open to new technologies. This being said, e-fuels are of course not zero CO2 because during the combustion the once captured CO2 will again be emitted, but they are not worse than coal-fired generated electricity either. It is very likely that electric vehicles will win the race sooner rather than later but only by convincing consumers and not by forcing consumers to buy something they do not want. #mobilityinsider

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☀️✌️OM Cafe #26 (only german)👇 This time, Markus Hövener and i talk about four topics. 📍What was Google I/O like and how have things been with AI Overviews since then? 📍What can we learn from the last SEO contest? 📍What is the Google Leak all about? 📍How useful is it to look at Google's patents? https://lnkd.in/eUytrHJV

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Unlock the Untapped Goldmine: Rank and Rent in Germany - The untapped online business opportunity in Germany. A Complete Guide! Discover the hidden potential of the Rank and Rent business model in Germany! 🚀 In this video, I delve into the lucrative world of Rank and Rent, explaining step-by-step how you can start and scale your own Rank and Rent business in the German market. 🔑 Key Topics Covered: What is Rank and Rent? Why Germany is the perfect market for Rank and Rent. My Rank and Rent website that is ranking in Berlin. Live Google ranking position How to choose the best niches. Step-by-step guide to ranking a website. Renting out your ranked websites for passive income. 🌟 Don't miss out on this untapped opportunity! Whether you're a seasoned marketer or a complete beginner, this guide will equip you with everything you need to succeed. If you are interested in building online website that ranks or business, feel free to contact RM Digital https://lnkd.in/ez8cYZe8

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Amidst all the Sturm und Drang about #AI doing away with #SEO and #websites, it occurs to me there is a more fundamental problem to address. What if that's all a big distraction from the real business, which is connecting people, fulfilling wants & needs, and getting paid for products & services? If I step back and try to see the forest for the trees, my chief takeaway is that the real problem is the lack of focused, well-run online #marketplaces where like-minded buyers and sellers can meet and conduct mutually beneficial business. #Google thoroughly trained everyone on search as the answer to every need. The cheap efficiency of big box online stores like #Amazon convinced consumers that easy and fast was more important than originality and quality. It seems there is a void that could be filled by entrepreneurs. #Etsy was a fantastic marketplace that blew it. I am now building a line of educational products on Teachers Pay Teachers, which is a platform that I think could be a good model for markets serving other sectors. Novica.com is fantastic market for artisanal folk art. I am envisioning the development of more niche marketplaces that represent independently-made products and services in well-established sectors like #travel, #art, and #education. In this scenario, Google and AI would be irrelevant. The comments on this CNBC piece by Natalie Rice seem to be a strong indication that there is a market for keeping commerce human. What's your take? Tony Carne Stuart McDonald Matthew Barker Hannah Ben-Shmuel Angelica Estrella Simran Patel Jayesh Panigrahi Robin Dilley

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Yesterday ProSiebenSat.1 Media SE published its quarterly results. The segment Commerce & Ventures concluded yet another very strong quarter with an adjusted EBITDA that even quadrupled compared to the first quarter of the previous year and overall dynamic growth throughout the portfolio. An astounding 20% YoY revenue growth, even 23% on a portfolio-adjusted basis, means the investment business of the media company contributed around half of ProSiebenSat.1 Group’s total turnover increase. In the first quarter of 2024 the portfolio and its teams achieved an adjusted EBITDA of 17 million euros versus 4 million euros in 2023, and 206 million in external revenues compared to 172 million euros last year. Especially the comparison platform Verivox GmbH and the online beauty retailer flaconi faced another extraordinarily strong quarter, generating 49%, respectively 27%, in revenue increase. Based on better advertising market conditions also our SevenVentures team increased the unit’s turnover by 4% in Q1 2024 compared to 2023. You can find more details in the slides from ProSiebenSat.1 Group’s results presentation. Aroundhome, FLOYT Mobility | billiger-mietwagen.de | CARIGAMI, CamperDays, Jochen Schweizer mydays Group, marktguru Deutschland - ein Unternehmen der ProSiebenSat.1 Media SE, wetter.com GmbH, SevenAccelerator

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I've had the pleasure of knowing Felix for over 10 years, collaborating as both partners and team members. This year, he embarked on a new venture by starting his own AI consulting company. Now, he's launching his first newsletter! Given Felix's expertise and dedication, I'm confident this newsletter will be both precise and informative and highly recommend signing up for it. #AI #Consulting #Newsletter

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You attend OMR in Hamburg on May 7th or 8th? Interested in AI, especially AI-based solutions for digital commerce and media? Schedule a meeting with me or a Retresco expert! ➡ Book a meeting here: https://lnkd.in/dJEEV4Wd #AI #CustomizedAI #GenAI #GenKI #GenerativeAI #CotentAutomation #Textautomation #DigitalCommerce #Media #OMR24 #OMRfestival

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📣 Footprint Technologies featured in Berliner Morgenpost! 🗞️ Some days ago Carolin Kleinert and me had the opportunity to give an interview about our product, vision and current status of our business to FUNKE Media. Many thanks to Dominik Bath for your article about the return issue in general and our work and solution in particular. Have a good read and please utilise tools like ours, that help cutting down online return rates! - Germany 🇩🇪 should get rid of the title #World #Champion in #Returning #Stuff! 😉 #startup #innovation

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AI Plug and Play in the Cloud? I don't think so. Yesterday, at a Google Cloud event in Hamburg, I met innovative people, saw cool tech and ate fancy food. (Big thanks for the orga and great input!) But one thing stood out: the need for custom solutions. All the Out-of-the-Box Solutions I've seen so far (e.g. AWS, Google, OTC, NVIDIA etc.), required adjustments to work for our challenges. The takeaway: It's not just the newest model or well-connected framework. I think the key is people, who understand user needs and know how to implement tech to address them. 🗝️ Standard is good, tailored is better. ✅ General takeaways: 1. Understand End users because only specific needs and challenges can be solved with tailored solutions. 2. Know the latest tech, but doubt they'll solve problems easily. 3. Iterate to make mistakes early and often. At some point, less broken solutions can become the best solution. #CustomSolutions #ClientSuccess #Cloud

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Thank you, Jan Thomas and Startup Insider, for the great discussion! 🌟 I really enjoyed talking about the journey of AMBOSS (as I always do 😅 ) – if you want to know what drives us and where the journey is headed, tune in. #AMBOSS #MedTech #Innovation #StartupSpotlight #Podcast

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