Passionfroot

Standing out among the influx of AI startups is difficult. But this company has cracked the code. Trying to pursue community-led growth through creator marketing, the Durable team struggled to find B2B creators suitable for their brand. Upon finding Passionfroot, Durable was able to discover, connect, and collaborate with influential tech, AI, and business creators. Put in front of an audience of entrepreneurs, startup operators, and sales professionals, Durable built credibility and brand recognition in the AI space. Want to kickstart your creator-led growth today? Sign up 👉 https://lnkd.in/e6FrNVet

Wonder how Anthropic is trying to catch up to OpenAI for their chatbot userbase? Let’s ask Austin Lau. Previously a growth marketer at Dropbox, Webflow, and Notion, Austin is now Anthropic's first growth hire. During July's Passionfroot Jam, Austin sat down with the team to teach you how to successfully grow any new startup. In our chat, he reveals the 6 key steps (and other tips!) to take during his first 90 days as a growth hire. Read the full recap here: https://lnkd.in/g5s8XiiR

Traditional marketing channels are getting overcrowded. Many B2B companies are experimenting with creator marketing instead. Why? Influencer campaigns have on average 11x higher ROI than traditional marketing. Working with thought leaders across the B2B space, companies can also build credibility for their product. Read about how monday.com and Gamma used creator marketing to reach a greater audience below 👇 Launch your first B2B creator marketing campaign with Passionfroot: https://lnkd.in/e6FrNVet

Traditional marketing channels are getting overcrowded. Many B2B companies are experimenting with creator marketing instead. Why? Influencer campaigns have on average 11x higher ROI than traditional marketing. Working with thought leaders across the B2B space, companies can also build credibility for their product. Read about how monday.com and Gamma used creator marketing to reach a greater audience below 👇 Launch your first B2B creator marketing campaign with Passionfroot: https://lnkd.in/e6FrNVet

Attio is the fastest growing brand in CRM. They were looking to scale their creator marketing program to increase visibility in front of their target clients: startup founders and operators. However, searching through LinkedIn, X, and hundreds of newsletters was inefficient and frustrating. Luckily, Passionfroot came to help. With an all-in-one platform, Attio was able to discover, connect, and collaborate with thousands of B2B creators at once--putting them in front of world-class founders. Running through the same issue? Want to learn more about what they did? Sign up 👉 https://lnkd.in/e2SePAKP

Excited to share we are on Passionfroot: https://lnkd.in/gsuNcTg9 As a business and creators ourselves, we have seen the impact that brand deals can make on social media, especially podcasts. If you are a brand that wants to inquire about working with us, click the link to learn more about how we can promote you to our audience and network!

Few growth experts parallel Ben Lang's expertise. As the former Head of Community at Notion, Ben helped scale its user base from 1M to 30M in 3 years. During June's Passionfroot Jam, Ben joined Passionfroot to discuss all things growth, community-building, and creator marketing. During our chat, he reveals the 6 growth channels that helped Notion grow into the billion-dollar company it is today. Read the full recap here: https://lnkd.in/edENfUg9

I did something I feel a little bit weird about today. I set up my Passionfroot storefront. 😅 I'm officially trying to monetize my work on social media, and I feel... uncomfortable about it. Which is, upon closer inspection, a little silly. So much of my work at Buffer involves empowering creators to leverage the power of social media — to do good while doing well. And I've worked so hard to put out helpful, valuable content over here and on Instagram. It took *years* to build a (nano) following on IG — and I'm really proud of it. (It's tough out there on Instagram, friends.) I have a toddler. A full-time job. And I host the The Anonymous Marketer Podcast (with help from the wonderful folks at Motion), so my free time is close to nil. I LOVE creating content, but it's tough to justify the lack of sleep and downtime that comes with cultivating a following on multiple platforms. I've worked with brands on IG before, though mostly in a product exchange capacity. Which is fun, but also not always worth the hours that go into creating content... This is why, when the excellent Anna Burgess Yang encouraged me to set up my own storefront, my gut reaction was: "It is time." [in Rafiki's voice, of course]. So, here it is. The storefront is open. 🔔 I've linked to it below. 😄 And yes, I'm very aware that my following isn't huge. That's the beauty of social media — the small folks can have an impact, too. So please be kind. 😊 P.S. I'm lucky to work for a company like Buffer that encourages teammates to have side projects (some folks have gone on to 'graduate' from the company to start their own highly successful ventures!). I'll leave a link below that showcases what everyone is working on, if folks are interested in learning more about how this works. 😊 P.P.S Passionfroot is really neat, and if you're a creator or brand looking to find each other, it's worth checking out.

🍦 Introducing: Passionfroot Creator Gallery June Edition 🌞 As June kicks off, businesses are striving to hit their mid-year targets for 2024 🔥. Amidst this dynamic period, we're thrilled by the surge of creators joining Passionfroot to streamline their sponsorship management! 🤩 Whether you're a B2B company looking to market your products through impactful partnerships or a creator eager to explore new ways to grow your creative business, we've curated a selection of the finest creators to help you achieve your business goals and get inspiration for your next partnership. Check out their storefronts on Passionfroot for sponsorship opportunities and discover inspiring content! 🤝 🧠 Thought leaders in Productivity & Personal Development: Ben Lang Sohaib Hasan Jordan Cutler Lorraine K. Lee Anjali Viramgama Emily 🌱 Liou, PHR, ELI-MP, CPC 📣 Masters in Marketing & Design helping brand builders stand out: Marisa Chan Ioana Teleanu Jonathan Winbush Edward Sun Jesse Nyberg Felix Lee 🧙♂️ Tech & Business experts delivering the 1% insight in their fields: Internet Made Coder LLC Pooja Dutt Igor Buinevici Bulletpitch Packt SecPro Startup Club 🤖 Artificial Intelligence insiders helping you stay ahead in AI: Jason West Smarter with AI AI Trailblazers Manish Sharma Martin Musiol ChatGPTtricks 🥗 Froot Salad of amazing creators making various content: Homescreen Thomas K. Caleb Hoover Zach Wilson Economics Explained LittleLaw Check out the gallery for more creators and great sponsorship opportunities!

We're in Cannes next week for Cannes Lions International Festival of Creativity! ☀ Our founders Jennifer Phan and Jens Joseph Mannanal are meeting up with customers and other marketing leaders to discuss the latest in the Creator Economy and creator marketing. If you're a marketer in Tech pursuing creators they'd love to meet you!