Was tun Sie, wenn Ihre Werbetexte in E-Mail-Marketingkampagnen keine Ergebnisse erzielen?
Wenn Ihre E-Mail-Marketingkampagnen nicht die Zugkraft erhalten, die Sie sich erhofft haben, ist es ganz natürlich, frustriert zu sein. Aber werfen Sie noch nicht das Handtuch! Die Kunst des Copywritings kann subtil und komplex sein, und selbst kleine Optimierungen können Ihre Kampagne zum Guten wenden. Es geht darum, Ihre Zielgruppe zu verstehen, Ihre Botschaft zu verfeinern und sicherzustellen, dass Ihre E-Mails die richtigen Töne treffen, um Engagement und Conversions zu fördern. Bevor Sie also anfangen, Ihre gesamte Marketingstrategie in Frage zu stellen, lassen Sie uns in einige gezielte Anpassungen eintauchen, die Sie an Ihren Texten vornehmen können, damit Ihre E-Mails bei Ihren Empfängern besser ankommen.
Bevor Sie Änderungen vornehmen, ist es wichtig, die Daten aus Ihren E-Mail-Kampagnen zu analysieren. Schauen Sie sich Öffnungsraten, Klickraten und Konversionsraten an, um festzustellen, wo der Abfall stattfindet. Wenn Ihre Öffnungsraten niedrig sind, sind Ihre Betreffzeilen möglicherweise nicht überzeugend genug. Wenn Klicks fehlen, vielleicht Ihr Call-to-Action (CTA) ist nicht klar oder überzeugend. Wenn Sie diese Metriken verstehen, können Sie herausfinden, welche Elemente Ihres Textes die meiste Aufmerksamkeit benötigen.
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Abdul Basit Khan
I help Leadership Coaches build authority on LinkedIn (in just 1 hr/week)
Choose the metric you're looking to improve. If it's open rate, rewrite the subject line to add curiosity to the mix. If you're looking to improve click-through rate, you'll need to change the email body. Make sure the email length is not above 249 words
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Khadija Alkarim
Top Voice Freelance Copywriter 😍 | Specializing in Email Copy and Website Copy | Sharing my COPYWRITING expertise with others | Trainer 💪 | Generated 3 Million Revenue | Content Marketer | 🤗
If my copywriting in email marketing campaigns isn't getting the results I want, there are a few things I can do. First, I'd analyze the data to see where things might be going wrong. Maybe the subject lines aren't grabbing attention, or the content isn't engaging enough. Once I figure out the problem areas, I can start testing different approaches to see what works better. This might mean trying out new subject lines, changing up the content, or adjusting the timing of the emails. I'd also pay attention to feedback from subscribers and use that to make improvements. Ultimately, the key is to keep experimenting and refining my approach until I start seeing the results I want.
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Lisa Bowman 🎯
Chief Marketing & Chief Communications Officer | "Marchitect" & "Brandvangelist" | Board Chair/ Board Advisor |Storyteller and narrative creator. WSJ/AdWeek featured CMO. Author 📖 & Keynote/Public Speaker 📢
One thing that's helpful is to ensure your tone and content truly resonates with the intended target audience. Using data and analytics, segment who it IS working for and identify the commonality, then adjust as needed for additional targets. Research also helps; informal focus groups offer insights and allow you to dig deeper into messaging, creative and other elements.
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Sruthi Ramesh
Copywriter | Social Media Manager | Brand Communication Enthusiast | Advertiser |
Most times, I try A/B testing of emails. This helps me understand the pulse of the audience and what makes them read through. Over the years, understanding the nuances of the needs, wants and desires of the audience has also helped me craft a better copy that'll not just improve conversion rates but also contribute to brand love. For better open rates: Add a little shock value and don't forget emojis. For better CTR: Try adding anecdotes keep the body as conversational as possible and break it into paragraphs. If you can, try designing the emailers. Text + Visual works better.
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Rose Newell
Texterin und Übersetzerin für die englische Sprache | High-End, High-Tech, High-Profile | englishroseberlin.de
When your email marketing campaign isn't working - dig into the data. Much like you would inspect your peanuts for quality before scoffing them down. But don't waste too much time on analysis - your gut feeling beats any data! If open rates are low, it could well be down to the weather, astrological alignments, or simply a bad peanut harvest. If click-through rates are down, it's their fault for not understanding your copy. Don't change a thing - be confident your campaign was as smooth as smooth peanut butter!
Die Kenntnis Ihres Publikums ist der Grundstein für effektives Copywriting. Wenn Ihre E-Mails nicht funktionieren, überprüfen Sie Ihre Buyer Personas. Gehen Sie auf ihre Probleme ein? Stimmen Ihre Botschaften mit ihren Interessen und Bedürfnissen überein? Wenn Sie Ihre Inhalte so anpassen, dass sie direkt auf die Wünsche und Herausforderungen Ihres Publikums eingehen, werden Ihre E-Mails relevanter und ansprechender und erhöhen die Chancen auf eine positive Antwort.
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Akin Oluwaseun
Conversion Email Copywriter || I help business owners and entrepreneurs bridge the gap between little or no sales and consistent sales with words that sell.
If your email Copywriting isn't generating the result you want. Then, accept the fact that you're totally doing something wrong. And what are the things you're doing wrong... - You don't provide any value in your email - You sell everytime - You send email once in 30 days or once in a week. - You don't talk to audience...you only talk about yourself. Here's what you can do to make it work. - Research on what your audience wants, thier pain, fear, and frustration - Use the result to craft valuable emails that talks directly to your audience - Consistently send this valuable emails to them 3 - 4 days in week(it'll put you on thier mind) - Tie your offer as a solution to thier problem in your email - And watch your bank smiling
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Muhammad Ali Shahzad
Digital Marketing Specialist | Certified LinkedIn Marketing Insider | Inbound Marketing and HubSpot Certified
It's so important to talk about the problems, hopes, and wants of your audience in your email copy. To understand them better, you need to research deeply. You can use: -Google to search for information. -Discussion forums where people talk about related topics. -Reddit to see what people are saying in relevant threads. -YouTube comments to get insights from viewers' reactions. -Amazon reviews to see what customers like and dislike about similar products.
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Lara Squires FCIM
Working with law firms, accountants and legal sector suppliers do better marketing and win more business * 20+ years experience in professional services * Chartered marketer and Fellow of CIM * A positive Influence 🦋
You could consider talking to your target market about what type of content they would like to recieve and engage with. By having conversations you will get some great qualitative data.
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Tom Frankson 🤘
Marre de communiquer dans le vent ? Je gère la com' digitale des entreprises qui veulent sortir du lot grâce à l'humour, pour devenir inoubliables et attirer des clients-fans ! - Supreme leader de The Fun
Pour comprendre son audience, rien de mieux que la recherche, mais pas n'importe comment. Il faut chercher un maximum de verbatim pour comprendre comment elle s'exprime et ce qui la touche réellement. Il faut profondément comprendre sa psychologie et se mettre à sa place. Pour ça, la recherche en ligne peut donner de bons résultats, mais les interviews sont sans doute la meilleure approche.
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SHAHZAD H.
Building top-tier tech teams | Email Marketing | Staff Augmentation | Global Sales | Web and App Developments | Business Consultancies | Business Strategy | Premium B2B SAAS Marketer.
The subject line is the first thing recipients see, so it's crucial to make it compelling and engaging. Experiment with different approaches, such as personalization, urgency, or curiosity, to increase open rates.
Ihre Betreffzeile ist der erste Eindruck, den Sie in einer E-Mail-Kampagne hinterlassen. Es muss unwiderstehlich sein, um in einem überfüllten Posteingang aufzufallen. Experimentieren Sie mit verschiedenen Arten von Überschriften – stellen Sie Fragen, verwenden Sie Humor oder erzeugen Sie ein Gefühl der Dringlichkeit. Das Ziel ist es, Neugier zu wecken oder einen Mehrwert zu bieten, der die Empfänger dazu zwingt, die E-Mail zu öffnen. A/B-Tests verschiedener Überschriften können Ihnen dabei helfen, herauszufinden, was bei Ihrer Zielgruppe am besten ankommt.
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Lucy Thorpe
Communications professional - ex BBC, tech storyteller, social media, digital marketing, CRN marketer of the year nominee.
I agree that the headline is vital. It doesn't have to be clever but it does have to be irresistible. Try this exercise. Go through your spam folder and see if there are any e-mails you are curious about or feel drawn to open. What is it about the headline that piqued your curiosity? Make a collection of these headlines which elicit a strong response to and try to replicate next time you create a campaign.
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Annette Choti, Esq.
Founder/Owner - Law Quill | Elite Legal Marketing By Lawyers For Lawyers | Click Magnet Academy - Learn To Leverage LinkedIn | #1 Bestselling Author | Digital Marketer | Comedian | Podcast Host -Legal Marketing Lounge
Your headline is literally the most important piece of real estate in any kind of email campaign, or even in social media posts. If you can’t immediately pique their curiosity, then the rest of the content that you’ve spent time creating won’t ever be read. It is important to use different tools, such as headline analyzer in order to ensure that your subject lines are always effective and attractive for your readers.
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Irina Aksakalova (Gloshkina)
Global Duty Free Marketing | Beluga Vodka, Noblewood | Brandings, PR, B2B content
As mentioned above A/B testing is one of the best tools for the job. If ever at a crossroads, try both and see the response rate. It may still be subjective to some extent but the generated results are yet applicable and countable for your future decision making. There is nothing more frustrating to me than seeing an intriguing and benefit-promising title and then spending 10 minutes reading up, checking all the links and receiving zero value for my wasted time afterwards. “How to double handling rate at your warehouse” can turn into “get an expensive system or hire more people”. The audacity of the author thinking that I do not understand the simple way out is up in the cloud. People do not want to be taken for fools they want your help.
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SHAHZAD H.
Building top-tier tech teams | Email Marketing | Staff Augmentation | Global Sales | Web and App Developments | Business Consultancies | Business Strategy | Premium B2B SAAS Marketer.
Instead of simply listing features, highlight the benefits of your product or service. Explain how it solves a problem or improves the recipient's life and emphasize what sets it apart from competitors.
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Kaumbo Kapambwe
Ingénieur Logiciel, Auteur Primé et Rédacteur Inspiré
L'objet de l'email est la première chose que vos destinataires voient. C'est votre chance de les inciter à ouvrir votre message ou de le reléguer directement dans les spams. Il est donc essentiel de le soigner et de le rendre percutant. Alors que les rédacteurs et marketeurs ne lésinent plus sur les moyens pour dénicher la formule magique, moi je reste le plus naturel possible, allant droit au but.
Der Text Ihrer E-Mail ist der Ort, an dem Sie das Versprechen in Ihrer Überschrift einlösen. Es sollte prägnant, fokussiert und wertvoll für den Leser sein. Verwenden Sie kurze Absätze, Aufzählungszeichen und fettgedruckten Text, damit der Inhalt leicht zu überfliegen ist. Ihr Ton sollte gesprächig und dennoch professionell sein und immer den Nutzen für den Leser in den Vordergrund stellen. Wenn Ihre Inhalte nicht ansprechend sind, sollten Sie in Betracht ziehen, sie mit einer persönlicheren Note oder einem klareren Wertversprechen umzuschreiben.
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Tuba S.
Social Media & Customer Support Specialist facilitating CEOs,Entrepreneurs, E-commerce Stores Owners to increase their Digital presence eventually bring business. 🇵🇸Supporter!
I'd personally turn to platforms like Mailchimp or HubSpot, which offer robust features for analyzing campaign performance and A/B testing content variations. To fine-tune the messaging, I rely on tools like Grammarly to ensure clarity and effectiveness. Furthermore, integrating analytics platforms such as Google Analytics helps me gain deeper insights into audience behavior, allowing for more personalized and impactful communication strategies.
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Monique Swanepoel
Content Writer at Kongsberg Digital
If the content is not super sensitive, give it to your significant other/parents/siblings to read. Ask them how they feel about it and what improvements they would recommend. It's likely that they won't have all the context about the content and audience, but I find this gives me a fresh perspective on how the content is perceived. Maybe the lingo you're using is familiar in your company but not in the real world. Maybe they'll spot a mistake you didn't pick up. People you trust are also more likely to give you honest feedback. Just don't do this exercise before bedtime, you might go to sleep a bit offended - don't be surprised if the feedback is more critical than that given by colleagues 😅
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Jürgen Krenn
Neue Zeiten brauchen neue Führung | Salesmanagement mit Mehrwert | Nachhaltigkeit im Focus
I recommend a clear and direct message that quickly meets the point without bloomy words. The time where you get the attention of the reader decreased more and more, long descriptions won‘t be read.
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Muhammad Ali Shahzad
Digital Marketing Specialist | Certified LinkedIn Marketing Insider | Inbound Marketing and HubSpot Certified
Use Hemingway Editor to make sure your writing is easy to read. It helps find long, complex sentences, too many adverbs, and passive voice, all of which can make your text hard to understand.
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Peter Lambrou
Content Manager VP | 2 x Sitecore Strategy MVP
Run an AB test to see which email is generating the best results. Have alternate subject lines, content, call to actions etc. This will enable you to see what engages your audience.
Ihr Call-to-Action ist der Ort, an dem Sie Ihr Interesse in Taten umwandeln. Wenn es nicht funktioniert, ist es Zeit für eine Überarbeitung. Stellen Sie sicher, dass Ihre CTAs klar, überzeugend und leicht zu finden sind. Verwenden Sie eine handlungsorientierte Sprache und schaffen Sie ein Gefühl der Dringlichkeit oder Exklusivität. Manchmal kann es einen großen Unterschied machen, das Design zu vereinfachen oder die Platzierung zu ändern. Testen Sie verschiedene CTA-Versionen, um zu sehen, welche mehr Klicks und Conversions generiert.
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Ruqayyah Valencia-Dacosta
Helping Founders and Solopreneurs Build Personal Brands That Can’t be Ignored | Founder of Qaya Network | Personal Branding & Business Coach | Public Speaker | ICF Certified Coach
Use a variety of CTA’s See which was have the best results and opt for that one. Before the CTA I like to ask a closed question to get them thinking and then BAM 💥 hit them with the CTA 🔥🔥
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Rowena Wilding
B2B lead generation wizard | Making marketing manageable for busy business owners | Creating 💥 strategies for SMEs that bring in 💰💰| Marketing coach, mentor & bad boss b*tch
Limit your use of CTAs - try and just ask your readers to do one thing, rather than presenting them with a list of options. The more choices they have, the less likely they are to make one at all.
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Marie Gaymard 🪶
Coach personnelle d'écriture des entrepreneur(e)s francophones 💙 | Top 4% Linkedin 🇫🇷 | Candidatez pour un coaching de 90 jours 👇🏼
Chaque email doit avoir un appel à l'action unique, en lien avec l'objectif de l'email. Si l'email doit inciter le lecteur à acheter, tous les appels à l'action de l'email doivent évoquer l'achat et rediriger vers une page d'achat. Si l'email doit inciter le lecteur à s'abonner à un compte sur les médias sociaux, tous les appels à l'action de l'email doivent mentionner l'action de s'abonner au compte de l'auteur (ou autre). Plus il y a de choix, moins il y a d'action. Un mail, un objectif, un type d'appel à l'action.
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Michelle Reed
Co-Founder & CMO @sendmepack I 🏆 Business Punk Watchlist 2023 | Speakerin | Making Brands more sustainable through Circular Packaging 📦♻️
A/B testing; social media poll anything goes to see what your users/ clients are reacting to. You can also pick up on trendy CTA‘s other brands are using- especially if you know they have high ROAS
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Charlie Young
Social Media | Equestrian | Organic Socials | Rider Management
In my experience 1. Keep it simple - don’t overthink it. 2. Stick to one CTA 3. Refer back to your CTA throughout, it’s easy to keep your CTA in the headline or opening but keep reminding your audience.
Denken Sie schließlich daran, dass das Verfassen von Werbetexten ein iterativer Prozess ist. Was heute funktioniert, funktioniert morgen vielleicht nicht mehr, daher sind kontinuierliche Tests und Verfeinerungen von entscheidender Bedeutung. Verwenden Sie A/B-Tests, um verschiedene Versionen Ihrer E-Mails zu vergleichen. Ändern Sie eine Variable nach der anderen, z. B. die Überschrift, die Bilder oder den CTA, und messen Sie die Auswirkungen auf Ihre Kampagnenergebnisse. Nutzen Sie diese Erkenntnisse, um fundierte Anpassungen vorzunehmen und die Leistung Ihrer E-Mail-Marketing-Bemühungen schrittweise zu verbessern.
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Stephanie Rose Thomas, MBA
B2B Tech Marketing Leader | Data Geek | Problem Solver | Revenue Driver | Team Builder
Create different tracking URLs for each source for each use that way you can see exactly where the registrations are coming from.
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Vu Ngo
B2B lending and Fintech Generalist | Freelance Copywriting Specialist | I publish daily to entertain myself, to network and to inspire those in need
One tip I learned recently. Share your headlines and CTAs. Ask for feedback from the pros. I suggest X is the best platform for this purpose. Use the data received to form your decision.
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Ariba A.Q
Helping B2B Brands 3x Conversion Rates in just 60 Days (or even LESS) | Direct Response Copywriter | Email Copywriter
A/B testing is incredibly important in marketing. It allows us to make data-driven decisions by comparing different versions of our campaigns. By testing one variable at a time, like headlines, or CTAs etc we can identify what resonates best with our audience and optimize our strategies for maximum impact.
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Michael Snowden
Revenue Strategy Expert 📈 | Building Community within Your Company 💼 | Web3 & AI Enthusiast 🤖
Uh, wow, I was invited to reply, but I'm hardly sure I can improve on what you've already written. Nice work, OpenAI. What I will say though, is to try your best to shift your mindset toward data capture and away from wins/losses. If someone engaged in any way with a piece of content, even to unsubscribe, that's a data point for your future efforts. I should be allowed to tag people here, LinkedIn, this needs to cast a wider net of responses. Thanks, Michael
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Rowena Wilding
B2B lead generation wizard | Making marketing manageable for busy business owners | Creating 💥 strategies for SMEs that bring in 💰💰| Marketing coach, mentor & bad boss b*tch
Every piece of content you write is an opportunity to learn - learn about your audience, your offer, your presentation. By always creating 2 variations of an email, tweaking just one thing in each, you'll build up your own bank of best practice.
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Guy Futcher
Executive Creative Director Octagon APAC
Spend more time on it and less time filling out these surveys, especially ones that don’t let you answer with a minimum character amount and tell you that you’re special cause you’ve been selected
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Clare Suttie
Your Translation Department, ready when you need me! Atlas Translations - Translation Agency ⬩ ISO Certified ⬩ Subtitling ⬩ Transcription ⬩50% of Team OC providing business strategy days and webinars to translators.
Hire a professional copywriter. Choose one experienced in your market sector, work with them and listen to their tips and advice.
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Sam Hoffman
❗Freelance Copywriter | Social Media + Brand Strategy❗
Change careers. If you’re trying to write emails and they’re not performing, maybe you’re better off working as a scuba diving instructor in Bali or raising chickens in Scotland.
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Alice Brown
Story-driven copy measured in conversions + clicks // For outdoor, wellbeing + sport brands // Combining brand messaging strategy, human insights, your brand's voice + conversion copywriting
I often see brands complain about lack of results, but they’re wanting to hit 4 different targets. Before you complain you’re not getting results, be clear on your goal. Pick ONE target: ⚡️If you want to build community + conversations, pick number of replies received (finishing your email, not with a link, but with a direct question) ⚡️ If you want to grow your list, pick shares/resends (+ talk about an injustice your reader feels or the support they get from their peers) ⚡️ If you want to improve awareness, pick open rate (+ focus on subject lines) ⚡️ If you want to improve web traffic, pick click-through-rate (+ don’t have multiple links in your one email) You can’t do it all. It’s unrealistic. And you’ll be disappointed.
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Sunrise Ibiyinka
Direct response Copywriter & marketer || Direct response Copywriter at RDC || bento.me/ibiyinka-sunrise
There is no perfect answer like A/B testing. If your email marketing campaign isn't providing results as expected, then something is still wrong. There are a lot of things to consider... a ton of variables to check and recheck but you keep testing till you get it right.
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