Jan Davídek

From the start of my Product journey I’ve always found PMF as one of the most interesting topics to me, I’ve found on it a weird combination of hard science and gut feeling, that highly specific scenario where a product that solves a true need actually finds a way to the users with that need and within time/budget/mindset and a ton of other variables in order to make enough impact to be successful; uf! A though thing to do. Now I find in Aakash Gupta take to ‘Position Market Fit’ a true description of that combination as I’ve seen it in my experience, adding dimensions that truly explain how to actually achieve the connection needed between a product, their targeted problem and the right subset of users looking to solve that particular problem at the specific price on the channels that they’re and I love the way Product practice is evolving. In my mind it’s about always keep on listening to the users, getting feedback (absolutely all the time) and most importantly action on those findings. Great insight.

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Once "Google Shopping" appeared in Ukraine. It was a breath of air for all ecommerce websites. Extremely profitable time for each online store. But, what about services and B2B areas? All these businesses have been struggling with overheated ad auction and extremely high "cost per lead" since the last 5-7 years. So, where is that "breath of air" for them? The answer is QUIZZES. I'd say, it's quite unforeseen for others, but "EasyQuizy" really helps to attract cheaper leads for the same ad budget due to high conversion rate and interaction level. And it has a lot of cases. Accounters, lawyers, attorneys, brockers, building services and materials, online consultants and teachers, B2B sellers could save a lot of money, just trying "EasyQuizy" instead of boring landing pages or classic websites in order to advertise their business. I'm not afraid to say, that "EasyQuizy" for services and B2B is like a "Google Shopping" for all ecommerce online stores. It has a high probability level to attract cheaper requests despite the expensive cost per each click from ads.

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Bubble for Enterprise? Yes, it’s possible. Some time ago, Mike Guzowski asked me about the Enterprise features of Bubble.io, and I promised to write a post about it. Finally, I have the time, and here it is - a short summary of features that could be interesting for big companies looking to enter the #nocode space. Bubble's Enterprise plan is specifically designed to meet the demands and compliance requirements of large organizations. The biggest difference between the other plans is that on Enterprise you can migrate your app to an isolated instance of Bubble-managed AWS server, giving you choice of hosting region, a static IP address and greater control of server resources and updates. While you cannot use your own cloud, this gives you separate instance from all the other apps, with your own dedicated resources. You can host one or more apps on this server, adding capacity if needed. 🔒Security and Compliance Bubble's Enterprise Plan includes SOC 2 Type II compliance and GDPR, regular penetration testing and advanced user authentication mechanisms, like single sign-on. 🤝Collaboration For seamless team collaboration, Bubble's Enterprise Plan offers centralized user management. This feature allows administrators to control access levels across various apps. You can also use SSO integration to simplify user authentication. 🆘Support Enterprise users get priority access to Bubble’s dedicated support team, which includes a Technical Success Management team. This team assists with app optimization, troubleshooting, and security queries. Additionally, each enterprise client has a dedicated account manager to ensure personalized support and quicker resolution of any issues that arise. If you have more questions, let me know and I’ll try to answer all of them below 👇

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💎 𝐂𝐫𝐨𝐬𝐬-𝐥𝐨𝐜𝐚𝐥𝐢𝐳𝐚𝐭𝐢𝐨𝐧𝐬 𝐢𝐧 𝐀𝐩𝐩 𝐒𝐭𝐨𝐫𝐞 Let's explain how this magic #ASO trick works. 🙂 There are multiple localizations in all #AppStore regions, there can be three or even ten. This means that in Germany, for example, you can rank for keywords from German, English (US) and English (UK) localizations. Such localizations are called cross-localizations. 👈 Here is the actual table of localization coverage created by RadASO - https://lnkd.in/ebtmF2ZV . So all keywords from these localizations are indexed in the specified regions. 🔥 And here's Apple's official page - https://lnkd.in/eK3R8Tb7 (not updated, doesn't have EN-US). ❗ 𝐑𝐞𝐦𝐞𝐦𝐛𝐞𝐫 🔷  Keywords from different localizations are not mixed! Adding the word "AI" only in English (US), and "chat" only in Spanish (MX) you will not rank for "AI chat" in US. The keywords need to be added together in one localization. 🔷 That's not all, check out the rest in the 𝐀𝐒𝐎 𝐁𝐮𝐬𝐭𝐞𝐫𝐬 ➡ https://lnkd.in/eikirbCq #AppStore thread #AppStoreOptimization

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🍏 Keyword duplication mistake in unequal fields in #AppStore ❌ Here I told you what cross-localization is - https://lnkd.in/dc42QC_X Now let's analyze the mistake we notice in almost every second #ASO project, it's called: "𝐃𝐮𝐩𝐥𝐢𝐜𝐚𝐭𝐞 𝐤𝐞𝐲𝐰𝐨𝐫𝐝𝐬 𝐢𝐧 𝐦𝐞𝐭𝐚𝐝𝐚𝐭𝐚 𝐢𝐧 𝐮𝐧𝐞𝐪𝐮𝐚𝐥 𝐟𝐢𝐞𝐥𝐝𝐬" When you are preparing metadata, pay attention to where you use the keyword in the metadata in one localization and cross-localization in the metadata (Title/Subtitle/Keywords). For example, if "fitness" is in English (US) in Title and in Spanish (MX) in Keywords, then Apple can index it from anywhere❗ You don't know where the indexing will come from.  So if Apple indexes the keyword from the Keywords field, you'll get a lower position. 𝐀𝐧 𝐚𝐜𝐭𝐮𝐚𝐥 𝐞𝐱𝐚𝐦𝐩𝐥𝐞 𝐨𝐟 𝐭𝐡𝐢𝐬 𝐦𝐢𝐬𝐭𝐚𝐤𝐞: Planner 5D app - https://lnkd.in/d67JJ_8m 𝐄𝐧𝐠𝐥𝐢𝐬𝐡 (𝐔𝐊) 𝐓𝐢𝐭𝐥𝐞: 🔹 Planner 5D: 𝐈𝐧𝐭𝐞𝐫𝐢𝐨𝐫 Design 𝐄𝐧𝐠𝐥𝐢𝐬𝐡 (𝐀𝐮𝐬𝐭𝐫𝐚𝐥𝐢𝐚) 𝐒𝐮𝐛𝐭𝐢𝐭𝐥𝐞: 🔹 𝐈𝐧𝐭𝐞𝐫𝐢𝐨𝐫 & Floor Plan Creator 𝐌𝐢𝐬𝐭𝐚𝐤𝐞: Incorrect use of the word "interior" for Australia. This means that Apple can index the word "interior" from the English (Austalia) Subtitle, but not from the English (UK) Title, and thus the position for "interior" in Australia will be lower. 🙄 𝐇𝐨𝐰 𝐭𝐨 𝐟𝐢𝐱 𝐢𝐭? ✅ Answer in the ASO Busters community - https://lnkd.in/eikirbCq in #appstore thread. #AppStoreOptimization

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I have build three extremely succesfull companies in three totally different industries. 1st on FMCG, 2nd in IT infrastructure and 3rd in finance. Two of those companies have reached >100m€ turnover and third is among top global 5% performers in it’s industry. Now and then I begin to wonder: - what makes me ”tick” to keep me doing day-over-day - how I have been that lucky and how much luck has had impact on my success - how do I think differently and how much my dyslexia has impacted it - what impact have the people around me had - how much influence did my entrepreneur grandparents and parents have on me

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Hello Warsaw! Let's meet at Conversion Conf by Conversion Club tommorow and on Wednesday. Me and Filip will be there to discuss how we can help boosting your email marketing monetization to the next level!🚀

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🎯 We just Reached our Goal with our Fundraising Campaign on Dealflow–with still one day left to the close- 🎉 ⌛ Now, the Real Work Begins 🚀🛠️ It's been a tough few weeks. Running a startup is no easy task, and let me tell you, fundraising is even tougher. But, despite the ups and downs, our belief in what we're building at Tørn makes all the hard work worth it. Yes, the world is unpredictable, and yes, it can be scary sometimes. But we've got a team here that meets every challenge head-on. We put our hearts and minds together to find ways through any hurdle. I’m proud of how far we've come. Over the past four years, we've done a lot right at Tørn, and we've made our share of mistakes too. But we talk about these openly, learn from them, and use them to get better at what we do. We would keep setting big goals, trying out new ideas quickly, and learning fast from both successes and failures. We will hold each other accountable, but most importantly, we will continue to learn from every experience. Our fundraising campaign closes tomorrow. If you are interested, then there is still some space left for new investors. It’s been hard, but the real work starts now. We're excited about what’s next and we'd love for you to be a part of this journey. https://lnkd.in/di2gy4AS Thanks for all the support. We're ready to keep pushing forward, no matter what comes our way. #StartupLife #Fundraising #Innovation #Entrepreneurship #TechStartup #BusinessGrowth #StartupChallenges

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ROAS CALCULATOR TEMPLATE by me! Incredibly useful for marketers!

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𝘐 𝘧𝘪𝘯𝘢𝘭𝘭𝘺 𝘩𝘢𝘥 𝘴𝘰𝘮𝘦 𝘵𝘪𝘮𝘦 𝘵𝘰 𝘳𝘦𝘮𝘰𝘷𝘦 𝘰𝘯𝘦 𝘴𝘮𝘢𝘭𝘭 𝘣𝘶𝘵 𝘧𝘳𝘦𝘲𝘶𝘦𝘯𝘵 𝘢𝘯𝘯𝘰𝘺𝘢𝘯𝘤𝘦 𝘧𝘳𝘰𝘮 𝘮𝘺 𝘭𝘪𝘧𝘦 𝘢𝘯𝘥 𝘤𝘳𝘦𝘢𝘵𝘦𝘥 𝘵𝘩𝘪𝘴: 𝗦𝗲𝘇𝗻𝗮𝗺 𝗜𝗻𝗯𝗼𝘅 𝗭𝗲𝗿𝗼 𝗖𝗵𝗿𝗼𝗺𝗲 𝗘𝘅𝘁𝗲𝗻𝘀𝗶𝗼𝗻: https://lnkd.in/dbsM6JgN The extension adds an Archive button to each email in Seznam email. Normally archiving an email is two clicks, this makes it one click. Small change, but important if you follow Inbox Zero approach and you are archiving many emails every day. 𝙒𝙝𝙮 𝙩𝙤 𝙪𝙨𝙚 𝙎𝙚𝙯𝙣𝙖𝙢 𝙚𝙢𝙖𝙞𝙡? Seznam has a great deal - unlimited inbox size with custom domain for free (it's called Email Profi). I moved inboxes from many of my domains there. 𝙒𝙝𝙮 𝙣𝙤𝙩 𝙩𝙤 𝙪𝙨𝙚 𝙂𝙢𝙖𝙞𝙡? I love Gmail. But in order to use it with a custom domain, you need Google Workspace which costs at least $6/month/inbox. I don't mind the price too much. The bigger issue is that Workspace Google Account is not the same as a customer account. It's tailored to business. I don't need the business features and some consumer features are limited - especially new services are not available for Workspace accounts. You can create a consumer Google account for free with any email address. You can then use all Google services, except for Gmail.

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Consumer value-exchange... we hear that a lot with regards to first-party data. Introducing lockrShop. ---> automatically apply discounts. ---> track your orders. All without the email interruptions.

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🇪🇺 What happened last week in the European startup ecosystem? 🚀 🔍 Here are some of the most interesting rounds: 🇩🇪 SLAY raised $5M for social gaming expansion. Investors: Accel, Laton Ventures, Scott “Scooter” Braun, Riccardo Zacconi, Johannes Heinze, Ilkka Paananen and Lior Shiff Founders: Jannis Ringwald, Fabian Kamberi and Stefan Quernhorst 🇩🇪 LillianCare secured €1.5M to establish hybrid primary care in underserved regions. Investors: Nina Capital, caesar., Calm/Storm, Bjoern von Siemens, Ship2B Ventures, Atlantis Ventures, Stefan Menden and other notable investors Founders: Linus Drop and Markus Liesmann 🇧🇪 Donna raised €1.5M to enhance its AI assistant for sales reps. Investors: Pitchdrive | Early-stage VC 🚀, Everywhere Ventures, Fortino Capital, Syndicate One, welovefounders and notable angels Founders: Nicolas Christiaen, Jonas Deprez, Xander Berkein, Lander T’Kindt and StarApps 🇩🇪 atmio raised €5.1M to enable natural gas companies to target methane leaks. Investors: Notion Capital, SquareOne Venture Capital, HCVC and Robin Capital Founders: Matthias Schmittmann and Marius Krüger 💰 Free database of European rounds announced https://lnkd.in/dmbHNQ-E 📥 My weekly newsletter https://lnkd.in/duHFitzp

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The truth behind VC exit stories 💸 𝐌𝐚𝐧𝐚𝐠𝐢𝐧𝐠 𝐏𝐚𝐫𝐭𝐧𝐞𝐫 𝐢𝐧 𝐕𝐂 𝐟𝐢𝐫𝐦: "Great news! Remember this AI company that we invested as a first investor in a EUR 10.0m post - it gets sold now for EUR 1.0bn!" 𝐀𝐧𝐚𝐥𝐲𝐬𝐭: "WOW! We just made 100x!" 💯 𝐌𝐚𝐧𝐚𝐠𝐢𝐧𝐠 𝐏𝐚𝐫𝐭𝐧𝐞𝐫: "Nope, "only" 51x." Who got it right? 🤔 👉 Along the investment journey there can be many factors that impact and dilute the ultimate exit multiple of an investor: ☛ Dilution across rounds (From Seed to Sale) ☛ Option pool for (future) employees ☛ Impact of Downrounds ❓What else have you come across diluting the shareholding? ➡️ See the full calculation in today's issue of Road-To-Capital #startups #founders #venturecapital

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The moment we were all waiting for is approaching. 🤗 Planning advertising and media landscapes will be even more interesting. Videos will get even higher value. Advertisers and content creators will have even more on their plate. But the final goal is that we all work together towards serving more relevant ads, staying original, taking care of our and our clients' brands and shaping up new success stories in the new era of digital in Slovenia. Let's get the party started. 🎉 P.S. If you are wondering how to plan, kick off and manage the new digital channel, drop me a line. We at Optiweb may know a trick or two and are happy to assist your brand growth. Or we can simply brainstorm together. And yes, thank you Aleph Group, Inc for insightful webinar on the topic!

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Product-market fit is not enough anymore. You need position-market fit: There was a time, not too long ago, where in startupland one could build a thing that solved a real problem, put a price tag on it, and see if the market wanted it: • If they did, then we would have said he had found product-market fit • If they didn’t, we would say he didn’t and it was “back to the lab” That time, for better or worse, is long gone. Here’s how Enzo Avigo and I break it down: In 2024, a utility provided through software can’t make a dent effectively anymore. People’s heads are overstuffed with competing products, messaging, and narratives. It’s hard for a product alone to get a market edge. The main exceptions are new tech or hyper-niche markets. ChatGPT, for example. But that is a rare instances of breakthrough technology where the “product” itself carries the bulk of the impact. Most companies don't have that luxury and are not in such a position. So, if a product alone isn’t enough, then what is enough? Enter position-market-fit. • If “product-market-fit” means that you’ve found the right kind of product that the market wants… • “Position-market-fit” means that you’ve found the right combination of product/brand/marketing/pricing/go-to-market/sales/etc in a given domain. The Importance of Brain Estate The fundamental reason why “position-market-fit” is so important is that it operates more at a personal and subconscious level. Our brains can only conceptualize a finite set of “characters'' per domain. Similar to the "Dunbar number" rule, which suggests we can maintain stable social relationships with up to 150 people, our brains are wired to understand only a finite number of company-market associations. Gaining a strong positional edge, or nailing “position-market-fit” is the exercise through which a company, with the right combination of product, brand, pricing, marketing and go-market is able to conquer a certain portion of consumer “brain-estate.” The Story of Startup Success If you step back and analyze some of the best startups from the last decade, you'll see they excelled at this. → Are you building in an established market dominated by large incumbents with feature-bloated, clunky software? In that case, you might want to position your product as a high-craft, premium option. Does Linear ring a bell? → Alternatively, if you're entering a highly commoditized market dominated by a few corporate-looking brands, consider positioning yourself as the quirky, fun company that doesn’t take itself too seriously. Does Arc Browser come to mind? Their pricing strategies are almost a second-order effect of their employed market positioning. And that’s the power of position-market fit. — So how do you build your own position-market fit? We cover that in the deep dive: https://lnkd.in/e6J_zPzW

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🌐 Interesting news from Infuture Institute! Since 2018, the Institute has been creating Megatrend Maps, and this year they launched an interactive platform for the first time. This is definitely a noteworthy development that allows for a deeper understanding and interaction with the latest trends. 🔹 Previous editions have mainly included trend definitions, but this year Infuture Institute has expanded the scope to include the causes and consequences of each trend, the technologies that support the trend, and the industries that are particularly sensitive to it. Interesting, for example, is the Megatrend Society of Burnout, which affects us all. Why? Because it affects us all. The "Burnout Society" megatrend draws attention to the increasing prevalence of various forms of burnout in society, from professional to social. This trend is due to constant social pressure, mandating the pursuit of excellence in every area of life, which in practice is impossible to achieve and often ends in frustration and exhaustion. This phenomenon is further exacerbated by ubiquitous social media, which promote unattainable ideals. The authors of the Trend Map convict that supporting technologies such as social media, communications, artificial intelligence, and applications related to wellness, mindfulness, time management and online psychological support are helping to combat burnout by offering tools to improve well-being and performance. 💡 I encourage you to visit the Infuture Institute website to explore the other megatrends shaping our society and labor market. #InfutureInstitute #Megatrends #Technology #AI

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How did we increase the ROAS for our client by 48% in just 30 days and reduce the return rate from 13% to 7% in the process? Today I am recording a low-key video that I will publish next week for our subscribers for Taskforce Academy where I share our 𝗽𝗿𝗼-𝗮𝗰𝘁𝗶𝘃𝗲 and advanced Performance Max strategy. This strategy we deployed last October for one of our main clients. Link to original post→📌 https://lnkd.in/eHu8K7Fb In addition to the data we get from Floris and Arjan's labelizer script (great script!), we use first-party data to enrich our segmentation in PMax. We utilize extra data points on SKU level: - Pricing relative to the competition - Size availability - Return-rate - Margin We have assigned points to each of the factors mentioned above. We have created a point system where we can adjust the weighting of these points to align with this client's business goals. In this situation, our assignment was to decrease the total ACOS. If we had to sacrifice revenue for this, that wasn't a problem. What truly matters is that the profit at the bottom line continues to grow. Our overall ACOS before this experiment was on average 19.7%. After just 30 days we are at 𝟵.𝟴% because we managed to decrease the advertising costs and the amount of returns. In addition, we could push harder on high-margin products. We did lose 16.3% of revenue, but on the bottom line, the gross profit (after returns) looks roughly the same as before the experiment. 𝗡𝗼𝘄 𝘄𝗶𝘁𝗵 𝘄𝗮𝘆 𝗹𝗼𝘄𝗲𝗿 𝗰𝗼𝘀𝘁𝘀 (-43%). For those interested in the same setup you can sign up for our tutorial, which I will publish next week for our subscribers for Taskforce Academy. Completely free and without any obligations ofcourse. That's how we like it at Taskforce Agency Sign up for free here → 📌https://lnkd.in/d7niH7fU Vanity metrics we have accomplished with this setup in just 30 days: Costs: -43.4% Conv.value: -16,27% Conversions: -16% Conv.rate: +29.7% ROAS: +47.9% ACOS: -50.25% Returnrate: - 46% Cheers! Ruben Runneboom

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