Motion (Creative Analytics)

The best hooks aren't visual. They're audio first. Stop designing ads. Start composing em' 🎙✨ Here's why sound-first ads need to be in your 2024 playbook: 1. They stop the scroll A catchy audio hook grabs attention faster than visuals alone. 2. They boost retention Custom sounds keep viewers engaged throughout your ad. 3. They drive results Sound-first ads can double hook rates and slash CPAs by up to 50%. So how do you create killer sound-first ads? → Start with the audio, not the visuals → Create custom audio hooks (hire a sound engineer if needed) → Add perfectly-timed sound effects throughout → Partner with musical artists or use trending sounds (carefully!) Remember: Your ad isn't just competing with other ads. It's competing with EVERYTHING in the feed. Sound is your secret weapon to cut through the noise. Just don't be the brand doing /pew pew lasers ✨ P.S. Remember those PowerPoint sounds?? THE WORST. NEVER AGAIN. 🛑 ✋ Join the creative testing showdown July 16th: https://lnkd.in/gfDn_WWG

You can't rush the creative process. You need lots of "nothing" first. You see that spike? ☝️ That's where creative magic happens. But notice the "nothing" on either side? That's the space. The breathing room. The "cooking." AKA The mental space your creatives need. But do you know DOES speed up the process? 👀 Creative Strategy: Which brings your Data <> Creative together. P.S. Just remember this warning: Data should be your "have you thought of this?" person. Not your "yes" person. Creative strategy is all about finding harmony between data and creative. It's a delicate dance, not a forced march. These "nothing" periods aren't wasted time. They're how you bring harmony to your Data + Creative. Give your creatives (and your data) room to breathe. You might be surprised at what emerges. ✌️✨ Join us July 16 for a creative testing showdown: https://lnkd.in/gfDn_WWG

DTC or D2C? Let's settle this debate. And THIS even bigger rivalry 👇 (Their X thread blew up) So naturally.. We're hosting an epic UFC style event for you. Faris vs Bachman ** 🔔 ding ding 🔔 ** The Creative Testing Showdown Live in the DTC Octagon on July 16th 🟦 In the blue corner: Andrew Faris, Founder of AJF Growth The evergreen champion, with a decade of DTC dominance 🟥 In the red corner: Jess Bachman, Co-Founder of FireTeam The creative maverick, known for his game-changing strategies Both are going head-to-head on a HOT topic: How should you *really* be testing your ad creative? Join us live to witness this clash of DTC titans. We tried to get UFC to sponsor... But they said "Ad nerds? Pass." "Also. How did you get this number..." SO YOUR BACKUP SPONSOR IS HERE AKA Motion (Creative Analytics) Go get your ringside seat now! (I'd put the link here but LinkedIn gets mad) SOOO go check out our website on the events page. Promise you it's worth your 5 seconds. Now go. Sign up. 🤜🤛 Join us July 16th: https://lnkd.in/gfDn_WWG

🧠 Creative brain for no reason: "Oh look at the time. It's anxiety o'clock." The hardest part about being a creative? You have hours that feel 10/10 🚀 And hours that feel 0/10 😔 That cycle? It repeats. Basically every day. Forever ♻️. In a world of critics. Be kind. Creative is your # 1 growth driver today. Send some love to your creative team. It literally costs you $0. But can make their day. 💙 ✌️

Motion is going ALL-IN on content marketing. 5+ dedicated content marketers and counting 🤯 Which is why we're excited to welcome Wesley Arai to our Content Marketing Team! Wes is a super talented copywriter who will help research and write our Thumbstop newsletter (which is read weekly by over 60K creative strategists, media buyers, and growth leaders). -- Also, we are hiring for two roles ATM: - Head of Growth Marketing - Account Executive Apply here if interested 👇 https://lnkd.in/ex99EUHk

When data <> creative come together. Like these perfectly timed "pasta playlists" 🍝🎤 Italian pasta maker Barilla made Spotify playlists. The fun part here? They are the PRECISE length. To cook all their different types of pasta. My personal fav? 9 min Spaghetti. It's a vibe. Such a simple concept. That's delivered strong results for them: - 476,468 Spotify followers - Hundreds of media placements - And millions of views on social That's why you should invest in Creative Strategy. Bring your data + creative teams together. To make pasta playlist magic. P.S. Are you a pasta twirler? Yay or Nay? ✌️✨ I'm more lady and the tramp with myself... But that's a different post all together.

"Let's A/B test one more color..." ** 33 tests later ** 🟥 🟪 🟧 🟩 ⬜️ "Ughhhh, what have we done?" Reminder for your A/B testing. Small tests yield small results. Even at scale. You need to get beyond color swaps. And minor copy edits. Take bigger swings like these: 1) Test different tones: serious vs playful 2) Test super long videos vs. short  3) Test broad vs. very niche messaging Or your ads may end up like James Franco here. Perfect for a 1990s boy band. Bad for your ROAS. 😘 -- 👋 Follow Motion (Creative Analytics) for more Liked this? ♻️ Repost to share!

Want to level up your creative testing game? Cancel your plans for July 8th. Because the Marketing Operators podcast crew is going LIVE. We're talking: → Cody Plofker | CMO, Jones Road Beauty → Connor MacDonald | CMO, Ridge → Connor Rolain | Head of Growth Marketing, HexClad Cookware These aren't just any marketers. They've built $100M+ brands. They've overseen hundreds of millions in ad spend. They've tested creative in ways you haven't even imagined yet. And they're ready to spill the beans. You'll learn: ✅ Their go-to creative testing methods ✅ How to measure ad performance like a pro ✅ Secrets to comparing new creative against your OG winners "But, I've heard all the creative testing takes before..." Sure, but have you heard it from the people actually doing it? As Connor Rolain puts it: "Despite all the spicy takes on creative testing, it's ultimately just a job to be done for growth marketers. We'll show you how we do creative testing, what we've learned over the years, and answer your specific questions." This isn't theory. This is real-world, revenue-driving knowledge. So grab your team. Bring your notepad. And get ready to ship your next million-dollar ad. July 8 @ 1:30pm ET P.S. Spaces are limited. Get your free ticket today: https://lnkd.in/grHi3umB

Swiped this hilarious whisky ad. "Fortunately, every day comes with an evening." I know I shouldn't laugh... But I kind of cracked up at this. Personally? I love this 70/30 format. 70% funny top of funnel image hook 30% visual of your product with short copy Now go enjoy your Friday! You deserve it. Seriously. Your best creative ideas? They come from rest. Not burnout. Go reset early this weekend ✌️

Creative Strategy helps you ship more winning ads. How? The 7-step flywheel looks like this: 1. Research 🔍 Analyze your customers, competitors, and past ad performance to inform your next moves. 2. Ideation 💡 Generate fresh ad concepts, hooks, and angles based on your research insights. 3. Briefing 📋 Provide crystal clear direction to your creative team, complete with visual examples and detailed shot lists. 4. Content Creation 🎥 Let your creators work their magic, with an emphasis on speed and volume. More ads = more learnings. 5. Evaluation 🧐 Double-check that your content aligns with your initial objectives before launching. 6. Launch 🚀 Get those ads live and use creative analytics to spot opportunities for optimization. 7. Analysis 📊  Feed your learnings back into the flywheel to inform your next round of research and ideation. Lather, rinse, repeat. The goal? Rapid creative sprints that allow you to: Test, learn, and iterate at lightning speed. 📌 Real world example for you: Savannah Sanchez aims to get new ads live for her clients every single week. She shoots on Mondays/Tuesdays, edits on Wednesdays/Thursdays, and delivers fresh creative every Friday. 📅 That's the power of a well-oiled creative strategy machine. But it's not just about speed. It's also about bridging the gap between media buyers and creatives. By establishing a clear, data-driven workflow, creative strategy aligns these often siloed teams around a shared goal: Making ads that people actually want to watch. And buy from. 🛒 So if you're ready to seriously scale your ad performance, it's time to put Creative Strategy at the heart of your media and creative teams. Trust me, your CTR (and your CFO) will be glad you did. ✌️