Motion (Creative Analytics)’s Post

First and foremost, Happy 2024! I wanted to take this opportunity to connect with my FB Fam and sincerely apologize for my prolonged absence from social media. I needed some time away from the negativity surrounding COVID-19 and the polarizing content of the 2020 election season, particularly related to the former president and his acolytes. I have been honing my technical skills, including Artificial Intelligence, thanks to my sister, and I have plans to write a memoir and venture into the DJing space. So, let's not call it a "comeback"; I have evolved. You can view my AI-generated graphic novel-like work based on a simple headshot of myself, guaranteed to make you laugh and marvel: https://lnkd.in/ghrAgzCR Check out my updated-for-2024 online portfolio: https://lnkd.in/gxcraPpJ

Does 'Consistency' truly make a difference, or is it an overrated term? Let me illustrate with real-time data. As digital marketers, we're always focused on numbers, right?😅 I own a YouTube channel with a decent subscriber base. In recent weeks, I couldn't upload videos regularly. However, I engaged my audience by posting daily quizzes, old video links, and polls for the past 20 days. The results were impressive. Despite not uploading a single video during this period, I witnessed double the growth in my subscribers and other metrics. Can we conclude that 'consistency' works? Do you agree? #consistency #successsecret #compouding #successjourney

Attribution Intoxication. It’s happens when you spend chunks of your day trying to piece together a story with data from your tech stack, CSV files, or whatever other format your vendor sends you to prove marketing’s worth. You know you’re over the attribution influence when: 🧃You’re getting drunk off your dashboards by prioritizing vanity metrics over production 🧃You’re spending more time “getting credit” than building an audience   🧃You’re making questionable decisions like spending your budget on transactional tactics to fill the void Attribution is fine, but just like everything else we need to spend time on it in moderation. We can’t let the search of a story with bad data stifle production as creators. I met Tommy Walker a few months ago and love his mindset. He's a creator-first and am pumped to chat attribution with him today on an episode of The Cutting Room. We promise not to over serve you with too many attribution hot takes. 🧃 https://lnkd.in/gRSzW76U

NEW EPISODE! listen in to find out more about why data-driven decision-making isn't as helpful as we may think and, how understanding the gravity-like evidence of consumer behavior can improve marketing performance. Listen Here Spotify: https://lnkd.in/gZmrEeZG Apple: https://lnkd.in/gjVTanpk Youtube: https://lnkd.in/gZrmw82P Post-Pod: https://lnkd.in/gwH9rE4B Guest Bio: Ethan Decker   Founder & President of Applied Brand Science TimeStamps 0:44 - Introduction to Ethan 2:52 - ½ the ideas we have about advertising are wrong, trouble is we don’t know which 1/2 7:02 - 2 reasons why we have the wrong ideas 8:50 - Ideas like the 80/20 rule are like brands - they’re shortcuts  11:30 - Your customers rarely think of you 15:05 - Do generational personas even exist?  18:50 - Your customers aren’t different from your competitors customers 21:30 - Your loyal customers are likely just heavy buyers in the category 22:23 - I. Hate. Loyalty. 24:24 - How to change beliefs about loyalty 28:02 - Data science isn’t the same thing as science 31:51 - Do you know the frequency distribution of your customers?  33:19 - The Taylor Swift of brand laws 35:46 - The Buyer Banana Curve  38:13 - Why light buyers and non-buyers matter to your business 41:01 - Why team-based learning is so critical 44:02 - Introducing the FRELK - why a quirky logo matters 47:10 - The 4 stages of brand grief 51:19 - Why creativity is critical to apply scientific laws in your business 1:01:51 - 3 ways to start using these laws  1:05:37 - How to find out more about Ethan and Applied Brand Science 1:06:56 - The post-Pod with Vassilis and Marc

In a recent interview, singer/songwriter Paul Simon said: “A song is not finished until the audience hears it.” On the surface, it is something you would expect to hear from an artist. However, does it apply to business? Business plans and products are developed using advanced analytics. We review industry “best practices” (lyrics), identify trends (guitar riffs), and rely on good old user feedback surveys (drum beat). All this data is combined together to produce a product (song). How the customer (audience) responds to it makes it successful. Get it right, you have a top 10 hit and are dating a pro football player, get it wrong and you are regulated to “where are they now status”. #customerservice #customersvoicematters #listentoyourcustomer

🌟 Tip: Turn Data into Stories In the digital world, we're often bombarded with numbers, metrics, and KPIs. But here's the twist – I treat these numbers like bedtime stories for my kids. How? By crafting narratives around them. Imagine explaining the rise and fall of click-through rates as an epic adventure tale: "In the quest for customer attention, our brave ad ventured through the forest of the internet, encountering obstacles (ad blockers) and allies (engaging content) along its journey." 📊 This approach not only makes data analysis more enjoyable but also transforms dry statistics into compelling stories that resonate with teams, stakeholders, and customers. 💡 So next time you're faced with a spreadsheet, think of it as a storyboard waiting to come alive. How will you narrate the story of your next campaign or project? I’d love to hear how you infuse creativity into your work. Drop your thoughts or your own unique approaches in the comments! #EcommerceMarketing #DataStorytelling #CreativeThinking

“Incrementality tests require careful pre-test planning to yield meaningful results. This involves setting realistic expectations for potential uplift and the necessary budget for statistically significant and reliable outcomes.” – Ben Reid Read Episode 2 of our Incrementality Testing Series to learn everything you need to know about conversion lift study 👇 https://hubs.li/Q020MxlV0 #IncrementalityTesting #MediaMeasurement #ConversionLiftStudy

Data Viz Reimagine Series Part 4 What does it mean to create a visual that truly resonates with your boss or audience, capturing their attention for 3-10 seconds before they form a conclusion? To craft a story so visually compelling that it inspires others to take action? Imagine what this could look like. Current studies suggest that the average attention span is approximately 8 seconds before interest fades. Join me as we explore the elements that make a visual narrative powerful and transformative.

Is creating your biz strategy slipperier than dancing in heels on a rainy day? 👠💧 This ep will help you strategize faster than you can say umbrella! Learn how to cast an enchanting spell on your brand, start meaningful conversations with your audience, find the right pricing balance, and leverage AI tools. 🤖💡 If your business needs a boost, this information-packed episode has lots of practical tips and takeaways. So brew your favorite beverage, get cozy, and tune in to pick up strategies for growing your empire. Let's do this! 🙌 Check the link in bio!

Ever wondered how businesses seem to predict your every move? Welcome to the intriguing world of AI-powered algorithms that analyze your preferences, predict trends, and tailor experiences just for you. Businesses harness this power to stay ahead of the game and captivate their audiences. Cheers!