Rodrigo Haddad

🚀 Exciting update for Apple Search Ads marketers! 🚨 🏆 A first in the market, MobileAction and SearchAds.com coverage extends to 9 new countries in the LATAM region, including Brazil! 🇧🇷 🇧🇴 🇨🇷 🇩🇴 🇸🇻 🇬🇹 🇭🇳 🇵🇦 🇵🇾 📈 Search Ads Intelligence upgrades: Assess search ads performance, uncover key keywords, track competitors, and identify high-visibility apps across all Apple Search Ads placements for LATAM countries. 🔎 CPP Intelligence enhancements: Gain strategic insights from top custom product pages, discover key app features to refine your market strategy, and see how top apps use seasonal trends for better audience engagement in LATAM. 📊 ASO Intelligence updates; ASO + Apple Search Ads synergy is crucial for every app marketer. To keep you ahead, we've updated our ASO Intelligence coverage in sync with the news. Access search and popularity scores directly from Apple for the most accurate keyword data, including volume, volume history, and maximum reach. Monitor the Share of Voice (SOV) on your and your competitors' paid keywords in these markets. ⭐ We’re proud to be the first to offer Apple Search Ads campaign management for the LATAM region, empowering you with cutting-edge tools to stay ahead: 🔄 Automations: Manage your Apple Search Ads campaigns with over 20+ templates. Easily automate strategic actions, optimize spend, and adapt to market changes. 💡 Smart Bidding: Optimize your ad spend on high-performing campaigns, ensuring the best ROI whether you’re targeting CPA, ROAS, or both. 🔑 Keyword Advisor: Instantly discover high-intent, competitor keywords for the LATAM market. Expand your reach and scale your campaigns. 💰 Budget Allocation: Utilize data-driven algorithms to allocate your budget smartly across high-potential campaigns, maximizing your returns without overspending. 📅 Campaign Forecasting: Identify the optimal daily budget and predicted outcomes for your campaigns with precision. Avoid wasteful spending and increase conversions. Embrace the power of MobileAction and SearchAds.com to achieve app growth in the LATAM market. 🚀 📲 Schedule a demo now: https://lnkd.in/dUCiv2n4 #MobileAction #AppleSearchAds #AppMarketing #LATAM #ProductUpdate

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 Massive Update on Demand Gen campaigns - you can now select on which format your ads should run! Beta called: "Set ad format preferences". 🔥 Thanks for spotting Carolin Carvalho da Silva. With ad format preferences, you can control where your video ads serve. Currently there are 3 ad formats available to be selected: - In-stream plays before, during, or after other videos. Skippable after 5 secs. - In-feed Youtube (watch-next, home, search), Discover and Gmail feeds. - Shorts or YouTube Shorts is YouTube’s short-form video feed. Users can skip the ad anytime. How to set it up: 1. Create a Demand Gen Video ad or modify an existing ad. 2. Add videos to the ad. 3. Enable the setting slider to “set ad format preferences. Google Ads also added a note: "Note: This feature will be available in Google Ads Editor and Google Ads API later this year. Modifying ads with ad format preferences in Google Ads Editor or Google Ads API would result in losing the ad format preferences, reverting all videos to show on "all formats."

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"Mientras más alto el CTR, más leads/ventas vamos a generar". Cómo entusiasta en el Growth (aprendiendo día a día) sabemos que el "juego de números" de maximizar clicks con piezas optimizadas seguido de un buen CR en landings/ecommerce y con una buena página de check-out (bueno="performante") esto lleva a un mejor CPR (Costo por Resultado). Luego de ver este estudio vemos que mejorar la Performance de una pieza creativa teniendo como norte el CTR (maximizando la cantidad de clicks sobre impresiones) no tiene correlación con el fin último de generar ventas o leads. Osea, no mejora tener un buen CTR tales resultados sino que se debe optimizar todo el Journey. Interesante análisis de Nielsen BrandEffects & NetEffects

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The Importance of Multi-Touch Attribution in E-commerce Relying solely on single-touch attribution is like trying to navigate with a blindfold. You might think you understand where your sales come from, but you're missing critical data. Multi-touch attribution gives you the full picture. The Real Path to Optimizing Your Ad Spend It's easy to believe that a single ad channel can drive all your sales. But that's a misconception. Customers interact with multiple touchpoints before making a purchase. Understanding this journey is key to effective marketing. → Track Every Touchpoint Customers rarely buy after seeing one ad. They might first see your product on Facebook, then read reviews on Google, and finally purchase after an email reminder. Track these interactions to see the complete journey. → Optimize Your Budget Knowing which touchpoints convert best allows you to allocate your budget more effectively. Instead of overspending on one channel, distribute your budget to maximize overall ROI. → Improve Conversion Rates By understanding the customer journey, you can refine your strategies at each touchpoint. For instance, if customers often visit your site multiple times before buying, improve your site’s user experience to boost conversions. → Reduce Customer Acquisition Costs Multi-touch attribution helps you identify the most cost-effective channels. This way, you spend less on acquiring new customers while driving more sales. Why This Matters Implementing multi-touch attribution can seem daunting, but the payoff is worth it. Start by investing in analytics tools that support multi-touch tracking and regularly review your data to adjust your strategies. Want to Dive Deeper? Follow me for More Insights → Don’t forget to share your thoughts in the comments; let's have a conversation! #ecommerce #ecombusiness #DTC #D2C #marketing

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After working with a lot of manufacturers on their B2B eCommerce programs over the last decade, I have seen a really wide range of capabilities. Some companies are early in their journey and have simple online catalogs, while others have very complex B2B tools and capabilities. At each stage, there are different levers that can be used to improve and grow. To help our clients figure-out which levers to pull and how to build best in class eCommerce capabilities, we start with an eCommerce Maturity assessment. Here’s a summary breakdown of the six stages: Stage 1 - Initial Presence: Basic website showcasing products and product information. Still reliant on traditional sales channels and backoffice order entry. Stage 2 - Transactional Capability: Basic online ordering and payment options, limited integration with back-office systems. Stage 3 - Enhanced User Experience: Site has rich product content, advanced search, product customization, and self-service tools. Some use of detailed data analytics for insights. Stage 4 - Integrated Systems: Seamlessly connections between eCommerce platforms and internal systems (like ERP and CRM) for real-time data sharing and personalized customer experiences. Stage 5 - Omni-channel Strategy: A unified experience across web, mobile, social media, and physical stores. Use sophisticated data analytics and tools for targeted marketing. Stage 6 - Innovation and Leadership: Lead the industry by adopting cutting-edge tech and continuously innovate products and customer engagement strategies. Evolving through the stages of eCommerce maturity takes time and focus. At Wasserman Digital, we help companies assess their eCommerce maturity levels and put plans in place to incrementally improve their capabilities. You can read more about our eCommerce Maturity model on the Wasserman Digital website. See the comments for a link. Ready to take your eCommerce game to the next level? Let’s connect! #eCommerce #Manufacturing #DigitalTransformation #Innovation #WassermanDigital

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Over the past few years, we have helped countless businesses enhance their online presence, improve their SEO, and increase their conversion rates. 📈 Want to know a secret? 🤫 We use the same proven strategies every time: incorporating Assista Mina’s explainer, sales, and promotional videos into your digital marketing strategy! These videos not only clarify your value proposition but also make your business look professional and branded. 💼 Visit our website: https://lnkd.in/eHMKwHNn #DigitalMarketing #ExplainerVideos #BusinessGrowth Make your business alive

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What launched? We are introducing new ASIN engagement metrics, for select brand Stores*, on Amazon Ad console, on the Store Insights dashboards under a new tab called “Engagement,” and on the Amazon Ads API. With these metrics eligible brands can understand how shoppers are engaging, and to what degree, with products listed on their brand Store. Metrics include ASIN renders, views, in stock views, in stock view rate, average in stock view price, clicks, click through rate, add to cart, purchases, units sold, conversion ratio, average sales price. By delving into ASIN engagement metrics, you gain a deeper understanding of your store's performance, customer preferences, and areas for improvement. These insights can guide strategic decisions and initiatives aimed at enhancing product visibility, increasing sales, and fostering customer satisfaction. Through ASIN engagement metrics, you can uncover trends, patterns, and correlations that may not be immediately apparent from traditional sales data alone. For example, you may identify which products are generating the most interest and engagement among customers, allowing you to prioritize marketing efforts and allocate resources effectively. Additionally, analyzing ASIN engagement metrics can reveal opportunities for cross-selling or upselling related products to customers based on their browsing and purchasing behavior. Moreover, ASIN engagement metrics provide insights into the effectiveness of your product listings, including factors such as product images, descriptions, and pricing. By analyzing metrics such as click-through rates, conversion rates, and time spent on product pages, you can identify areas where optimization is needed to improve product discoverability and drive conversions. Why is it important? Store engagement metrics allows brands to better understand how shoppers interact with ASINs on their Store. Brands can use this signal and trend over time to help increase shopper engagement, improve their store merchandising, bring high performing products to the forefront or keep in stock, and help boost overall Store performance. #ASINInsights #EcommerceAnalytics #DataDrivenDecisions #ProductEngagement #MarketAnalysis #AmazonMetrics #EcommerceStrategy

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Here is my analysis on Performance Max for Marketplaces and why you should care! #googleads #performancemax #ppc #sea #sem

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Very interesting talk by Bernardo Ferreira at the #SEOConference yesterday on Google's Generative Search #SGE. What does this mean for #SEO? This search approach was created by Google to improve the efficiency and quality of search engine responses using Artificial Intelligence. Organic searches are highly impacted by the paradigm shift and changing user behavior. SEO is now adapting to searches with more conversational terms, and some say we may see a decrease of up to 80% in average CTR. As an SEO professional in the hospitality industry, it was very interesting to hear Bernardo's contribution and that of many others at this event organized by Marco Gouveia. #SearchEngineOptimization #DigitalMarketing

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🛒 E-commerce Optimization Share insights on optimizing e-commerce platforms for better user experience and conversion rates. Discuss the role of A/B testing, layout tweaks, and call-to-action buttons. #Ecommerce #ConversionOptimization #UserExperience

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Uber is expanding its Journey Ads platform by introducing programmatic media buying to its in-app ads on the Uber Rides app. Demand density is the name of the game for companies like Uber who also have persistent identity (logged-in experiences) at scale. 🎯 Uber's ability to leverage persistent identity and demand density allows it to offer more precise and effective advertising options through programmatic media buying. 🏆 Companies with persistent user identities can provide advertisers with superior targeting options compared to those without such data, making their platforms more attractive for ad spend. 💸 By efficiently utilizing their logged-in user base, these companies can drive significant revenue from their advertising platforms, leveraging detailed user data to deliver personalized ads that perform better. For Uber and similar companies, leveraging persistent identity and demand density allows them to create highly effective advertising environments. TL;DR there’s a lot of room for Disco to run 🏃‍♂️‍➡️

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Why cooperation between Google Ads and Google Cloud is crucial? Numbers don't lie. 🤘 Google Cloud Results: +20% Conversion Rate +1000% machine learning speed 5x more A/B tests (and more accurate) Approach: "The centralized data management and the new calculation models have enabled the exponential increase of internal analysis, reducing costs and improving the reliability of the results and, as a consequence, of the strategies." https://lnkd.in/eQ87F4vB

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Step-by-Step Guide to AdSense Approval. Are you a publisher looking to monetize your content through Google AdSense? Getting your website approved can be challenging, but with the right guidance, you can navigate the process smoothly and efficiently. 💡 I've just released a new YouTube video tutorial designed to help you achieve AdSense approval quickly and avoid common policy violations. Whether you're a beginner or looking to optimize your approach, this video is packed with valuable insights! Stay Connected: https://lnkd.in/dGk4-8qq Subscribe to my YouTube channel for more tips and tutorials. Join our community for exclusive insights and support. In This Video: Introduction & Quality Content: Learn why having quality content is crucial for AdSense approval. Creating Your Google AdSense Account: Step-by-step live demo to set up your AdSense account. Setting Up Your AdSense Account: Tips on creating a separate Chrome profile and a new email for AdSense. Connecting Your Site to AdSense: How to add the AdSense code snippet, implement ads.txt file, and meta tags in WordPress. Common Policy Violations: Tips on avoiding low-value content, ensuring unique content, and more. Additional Tips: Verifying site ownership, requesting reviews, and expediting your Google Ad Manager account setup. Keywords: AdSense approval, Google AdSense approval, AdSense approval process, AdSense account setup, Google AdSense tutorial, AdSense approval tips, and more. Why You Should Watch: This tutorial is essential for any publisher aiming to monetize their content through Google AdSense. It provides a clear, step-by-step guide to help you avoid common mistakes and ensure a successful AdSense application. Don't miss out on these expert tips and best practices that can save you time and help you get approved faster. 🏆 Feel free to reach out if you have any questions or need further assistance. Let's make your AdSense approval journey a success! #AdSenseApproval #GoogleAdSense #MonetizeWebsite #ContentCreation #PublisherTips #SEO #DigitalMarketing #AdSenseGuide

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Google Ads’ latest best practices guide for Demand Gen campaigns 🚀 Demand Gen ads are ideal for businesses looking to create awareness and interest in their products or services among new audiences. These ads are particularly beneficial for: - New Product Launches - Market Expansion - Brand Awareness - Lead Generation Demand Gen ads might not work well for: - Niche Markets - Low Budgets - Immediate Sales Needs (direct response ads might be better) These ads are best for building awareness and interest over time rather than driving immediate conversions. By using Demand Gen ads, businesses can stimulate interest and nurture prospects through the buyer's journey, ultimately driving more qualified leads and sales. If you have any questions or need personalised advice on implementing these tips, feel free to reach out anytime 🫶 #GoogleAds #PPC #DemandGen #DigitalMarketing #MarketingTips #BusinessGrowth #LeadGeneration #ClickExpose

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