Gustavo Condé 🏳️‍🌈

Have you heard about TikTok's new safety features that give you more control? ⬇️ 👉🏻 (Follow us for more paid media tips and insights!) Tired of worrying about where your ads appear on TikTok? Good news! They've just launched features that give you more power to control your brand message: 🔒 Granular Placement Control: Category Exclusion: Exclude your ads from appearing next to gambling, violent video games, combat sports, or youth content. ‍ Vertical Sensitivity: Align your brand with relevant content by choosing specific categories like beauty, travel, or technology. 🔒 Enhanced Verification: Partner with industry leaders to measure your ad performance independently. 🔒 Streamlined Management: The new Brand Safety Hub within TikTok Ads Manager centralizes all your safety tools for easy access. 👉 Why This Matters: These features ensure your brand messaging isn't associated with unwanted content, improve overall brand safety, and give you greater control for better targeting. 💬 Message us today! We specialize in optimizing campaign performance by meticulously managing both in-app and third-party safety tools. TikTok for Business #tiktok #tiktokads #advertising #paidmedia #brandsafety

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Omnicom Media Group implements Samsung Ads' native advertising solutions for luxury advertisers in the ANZ market. Luxury advertisers Mercedes-Benz AG and #MECCA are among the first to integrate native advertising into Samsung Ads’ connected TV strategist through OMG. #digital #nativeadvertising #luxurybrands #communications #marketing #adtechtoday

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Apple Search Ads support is now available in Brazil and 8 additional #LATAM countries! 🍎 🌏 Learn how to optimize your campaigns for these markets with tips on adapting to regional differences, understanding local requirements, and more in our latest blog ➡️ smart.link/9si0pma9x11s0 #ios #apple #digitalmarketing

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Are you leveraging TikTok throughout your entire marketing funnel? 📲 If not, you might be missing out on an incredible opportunity to achieve a lower Cost Per Acquisition (CPA)! 🚀 💡✨ ghd are coming in hot with this full-funnel campaign 😎 Discover how the brand harnessed holiday season activity to achieve a phenomenal conversion rate and a substantial reduction in CPA 💫 TikTok's engaging content and vast user base make it a powerful tool for driving results at every stage of the funnel. From awareness to conversion, it's highly recommended for any business looking to optimize their marketing strategy.Start maximizing your potential today! http://ms.spr.ly/6043YQovH #TikTokForBusiness #Marketing #TikTok #DigitalMarketing #CPA #HumpDay #Switzerland

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We recently teamed up with Meta to utilise advanced AI, data and experience to revolutionise media and brand activation. Check out our top five tips for planning transformative paid social media campaigns on Meta platforms. Learn more below. 👇 #dentsuUK #Meta #AI #Data  

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Programmatic digital out-of-home advertising is becoming more popular, but adoption is still constrained by divisions between digital and traditional buying teams. Media owners need to fully embrace the medium and stop selling and setting goals in silos if they want to start catching up with penetration in more developed markets, according to PHD's National Head of Investment Joanna Barnes and other agency leaders. In return, they will do their bit on justifying higher CPMs. Read the full article with Mi3Australia: https://lnkd.in/gwSBJZUV #PHDIntelligenceConnected #Programmatic #OOH

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IAB Australia Affiliate Marketing Industry Review 2024. Slide 32, was most insightful. "Promoting a stronger role for affiliate marketing / Promote the value of Affiliate to consumers" "Highlight the benefit and monthly impact of cashback, loyalty, discount codes on the end-user, given the economic climate and cost of living crisis. Highlight how affiliate marketing help save on groceries, electricity bills, everyday purchases, insurance, food/beverages, and in turn help retailers stay relevant." You can just nab your copy of the report, no login is required.. https://lnkd.in/gTU-m5J3 - Responses were gathered from 95 advertiser and agency industry participants and 52 publisher or partner industry participants, who operate affiliate marketing programs in Australia. - Over one third of affiliate advertisers see the channel contribute over 10% of their online revenue. 6 in 10 of advertisers currently using affiliate and partnership marketing intend to increase spend in the channel. - 53% of advertisers and agencies have increased their overall investments towards affiliate and partnership marketing over the last year. - Nearly 8 in 10 (78%) publishers increased the number of advertisers they work with on affiliate and partnership marketing over the last year. - 67% of respondents across advertisers, agencies, and publishers believe the affiliate and partnership marketing channel is more important in assisting them achieve their business goals. - 89% of advertisers using affiliate marketing are satisfied with the channel in delivering return on investment over the last year. #CommissionFactory #AWIN released their key learnings and highlights of the IAB Conference held on the 30th April, 2024. You can read about it in their latest #AffiliateMarketing blog post. https://lnkd.in/gypajetF

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"Rolling out a long-term advertising strategy creates a 'first-mover advantage' that other brands will be scrambling to recreate." Managing Director of Samsung Ads APAC Alex Spurzem, spoke to Campaign US as part of their Global Forecast report (released last week) for Q2 2024. This report examines the challenges the Tech Industry faced in 2023, and how different companies and territories are resolving these challenges in 2024. Along with other company leaders across the Asia Pacific, Alex discusses the value of re-evaluating budgets, and shifting more resources into long-term advertising strategies rather than simply cutting them. To find out how to access the full report, click here: https://lnkd.in/gaCfUAW4

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Pinterest has entered a new advertising partnership with Google to expand its third-party ad integrations, making Google the second third-party ad partner after Amazon.​ ​ This collaboration aims to enhance Pinterest's ad revenue by enabling ads from Google’s Ads Manager to be served on Pinterest. This setup will direct users to complete purchases directly on the platform upon encountering relevant ads. The partnership is designed to allow advertisers using Google Ads to extend their reach and engage with Pinterest's active and high-value consumer base, potentially increasing conversions and ROI. ​ ​ The integration with Google, like the previous one with Amazon, will be introduced gradually over several quarters, with the initial phase having started a few weeks ago. Pinterest, which has 80% of its users based outside the US but generates only 20% of its revenue from international sales, expects this new partnership to help correct this imbalance and enhance its international revenue. ​ ​ Pinterest CEO Bill Ready highlighted the focus on monetizing several currently un-monetized international markets through the ability to serve ads via Google’s Ad Manager, noting that third-party ad demand is scaling as anticipated.​ ​ Read more about this partnership below. ​ https://lnkd.in/eKH9bap3 If you want to find out more about leveraging Pinterest's high-value audience, reach out to our media team at Greaterthanone.com/contact

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New Update: Google launches Google TV advertising network 🎉 Google just launched its new Google TV advertising network, and it's now available to advertisers through #GoogleAds and Google Display & Video 360 for U.S. campaigns. 📊 Fun Fact: Did you know Google Chromecast is Australia's most popular digital TV service, with 12.1% of people owning it? That number has more than doubled in the last three years! When this update hits Australia, it’s going to be a game changer for local businesses. What do you think about this? #digitalmarketing #advertising #GoogleTV #innovation #businessgrowth #moworks

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Your top 3 highlights from Apple's #WWDC24 brought to you by our own Brenda Chen: 1️⃣ AdAttributionKit - An expansion to the SKAN system with improved capabilities - don't worry, your AppsFlyer usage will remain the same.😅 2️⃣ Apple Buy Now Pay Later service - A potentially impactful change on the #ecommerce industry. 3️⃣ #AI (of course) - Apple Intelligence - A seamless transition between apps using Siri, could initially favor Apple's native apps.🤔 Watch here👇

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Struggling to get past product awareness? Consumers today have buying journeys that span across platforms and touchpoints. Brands need to be present at every stage – from sparking interest to driving conversions. 🔄 That's where full-funnel marketing on TikTok comes in. 🤝 Discover how brands like Sephora and PureGym leveraged the platform's unique blend of entertainment and commerce to achieve outstanding results: http://ms.spr.ly/6044YZYIw #LifeatTikTok #TikTokforBusiness

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The Australian digital ad market grew 3.7% in 2023 versus 2022 compared to 7.3% in the US according to IAB Australia and IAB US revenue reports. We have pulled together some charts looking at the share of various ad formats for AU vs the US and market trends since 2019 for IAB Australia members. https://lnkd.in/gnvC2p-p

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So, why run a Reddit free-form ad as part of a brand campaign? Read how Reddit's new free-form ad Shopping Guide template allows advertisers to easily organize their products into one engaging, easy-to-browse catalog that makes shopping easy for redditors: https://lnkd.in/et_kQg3T

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Here’s what happens when your x3 your Ad Budget 🔝🔝 For Meta’s Advertising Algorithm, Only a fraction of the population you target is likely to buy from you . Let’s say you’re targeting Spanish Women . Meta May Have 20 million Spanish women in its audience , but you can’t reach more that 2 million with your conversion campaigns . And this REGARDLESS OF YOUR BUDGET Because Meta believes that only 2 millions women are likely to make a purchase of your product. For the remaining 18 million, The Algorithm thinks that the conversion potential is too low : it’s doesn’t believe it can give you what you are asking for , which is conversions . Now , Imagine you’re investing 10k per month to reach these 2 million women , with a CPM of 4$ . You will make 5 million impressions for 2 million coverage . That’s a repetition of 2.5 The campaigns are doing well , so you increase the budget by tripling it . The Algorithm then has to place 30k , but still on this audience of 2 million women . It manages this in two ways : 1️⃣ it will raise your CPM , For exemple, from 4$ to 6$ 2️⃣it will target the same number of people as before but with a strong repetition In this case , with a CPM of 6$, you will now make 10 million impression on 2 million people . Your Repetition then increases to 5. We wanted to invest more to generate more revenue by reaching more customers. In the end , we pay more expensive impressions, and we reach the same people more often that before . I made this observation while auditing a new client’s meta ad account . No Matter how much he increases the budget , the number of people reached did not change .

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Do sales teams tend to ignore high-funnel leads generated by marketing teams? We spoke with Kathryn Hawkins, Managing Director of Eucalypt Media, who highlighted a common struggle for marketing leadership: proving their value to sales teams. Kathryn noted that sales teams often prioritize leads from direct channels like cold outreach, partnerships, and conferences (which they often generate independently) while neglecting marketing-provided high-funnel leads that take longer to convert. So, how do we solve this problem? Kathryn suggests: 1. Marketing should work closely with Sales, interviewing them about their customers' objections and use cases to develop customized sales collateral that the sales team can use effectively during their outreach. 2. Marketing must develop attribution models that demonstrate their impact on generating leads and show the value of each marketing channel. Properly attribute every brand touchpoint for web sign-ups. For example, if a customer signs up for a demo after viewing a paid ad but previously found your site through organic search and read a blog post, it’s crucial to attribute the lead to both organic content and paid ad spend. This ensures that the CMO can properly allocate the budget for the most effective mix of channels. (Obligatory plug 😄 -- Salespanel can help you implement these attribution recommendations.) #sales #marketing #digitalmarketing #leadgeneration

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