Mazar Masud

This is an important piece of work by #Mepra and one that we should all consult as we continue to navigate the AI landscape. Fantastic and timely work by Margaret Flanagan and team. #communications #AI

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The facts: There is an entire generation of paying customers who are "done" with social media and "need a break". - Is this concerning? - Are we getting the basics wrong in terms of brand purpose and value creation? - Has the time come to pivot? - Is it time to take "authenticity" and "community" from the drawing board to the field? - What will it take to plug Gen Z back in? - Has the time come for Heads of Brand and Marketing to be more agile, flexible, and move at the speed of culture? Thank you, Mary S., business lead at MSL Group Middle East ; Mohammad El Tayech, strategic planner at TBWA\Raad; and Laura Gleadhill, general manager at Keyade Middle East, part of GroupM MENA for sharing your candid thoughts. Cue brands and marketers: This story has been a hot minute in the making ... and it's definitely worth 3-minute read! So, if you haven't had your morning dose of reading over a coffee / herbal tea / glass of water yet, now would be as good a time as any. To the rest of you who shared your off-the-record comments, you know who you are, and I remain grateful for your contributions to the industry-uplifting chatter. If you have an opinion on where the industry ought to go and what it needs to do, and would like to be heard, I’d love to hear from you. You know where to reach me: anup.oommen@motivate.ae.

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I wrote a piece for Campaign Middle East about the importance of PR in integrated communications. Essentially, by incorporating diversity of thought from different marketing disciplines and cultural reference points, marketing strategies can be more impactful. Having PR involved in the creative process from the start should lead to more innovative ideas that work in earned media and reach the right audiences. I’ve loved putting this into practice at Current Global MENAT and working with our friends across MCN | Middle East Communications Network. When creative agencies are not only willing to integrate PR into the mix but tailor ideas to work harder for earned media, you truly get the best outcomes for clients.

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Got a phone call today asking: Do you interview only C-suite executives? I said, no. It's because of stories like this: Campaign Middle East spoke to Nour H. - a mother first, a marketer next, who explained why it's time to rewrite the playbook. While traditional marketing hammered on about the 7Ps of marketing, including product, price, place, promotion, people, process, and physical evidence, the new era of marketing has also demanded a few more Ps such as purpose, personalisation, and co-creation partnerships. But in the pursuit of "purpose" within positioning, brands shouldn't forget the end goal (beyond sales) of creating real value, having a real impact, and solving a real problem to ease people's lives. Thank you, Nour, for an open, honest, and candid conversation, proving the on-the-ground, raw impact of effective campaigns.

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Authenticity, inclusivity, sustainability, and community. If I had 2 dirhams for every time these words came up in conversation over the past week - I'd probably be able to pay off the loan on the new car. The silver lining to an industry in flux? A generation that spoke but didn't act has given way to a generation that both speaks and acts. Looks like it's time for all brands and marketers to follow suit. (keyword: All) Experts from the industry (both young and old) spoke to me this week, and counselled caution saying that Gen Z “attitudes can’t be ignored” especially since they “have the power to make or break a brand”. Thank you to GroupM MENA's Nay Riachy; TBWA\Raad's Mohammad El Tayech; MSL Group Middle East 's Mary S.; and Keyade Middle East's Laura Gleadhill for the honest opinions. #Marketing #Advertising #Campaigns #Authenticity #Inclusion #Personalisation #Sustainability #Community

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More and more, the traditional one-way and two-way communication models are giving way to omnidirectional approaches. Are you familiar with the echoverse? Read on to explore this shift in communication dynamics. #marketing #communication_channels #the_echoverse

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What are the trends in marketing thought leadership and how can polling give your brand an advantage? Join #B2BMarCom on May 23 to learn more.

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It's been a messy, emotional and complicated week this week for your faithful editor, his second in Dubai, and one that he'll happily put behind him. One of the few joys, however, was putting together the latest Miscellany and learning more about playbook-itis, why the influencer industry needs guardrails, the power of rapid response (or not), CEO empathy and private equity, making a genuine apology, and much more. So enjoy, hug your loved ones, reach out to old friends, and stay healthy. #communications #publicrelations https://lnkd.in/dHjTxTu9

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In this week’s IR Monitor... FTI Consulting appoints Oliver Williams as Head of its Strategic Communications Segment in the Middle East: the segment’s leadership in capital markets comms is exemplified by recent milestones such as Parkin’s record-breaking IPO on the Dubai Financial Market and Modern Mills Company’s historic IPO on the main market of the Saudi Tadawul Group From the Financial Times, proxy season results show support for ESG efforts continues to ebb. Only two climate-related proposals received majority support this year & no diversity initiative cleared 50% Blame shoddy audits on absent investors: high-profile company failures show audit firms are failing to scrutinise corporate accounts but shareholders are also falling short Activist investors mount record number of campaigns but win fewer board seats globally as companies have fought back effectively, data from Barclays shows A recent IR Magazine webinar shared how to keep stakeholders informed on emerging events: a combination of maximising internal links and using external partners is key to keeping investors informed And finally … could AI wreck your business? asks Bloomberg. Executives have spent the last year and a half sermonising on earnings calls about how their companies will successfully ride the artificial intelligence wave. But these same firms have been quietly issuing warnings on the various ways that AI could actually wreck their businesses This issue is combined by Jack Ridings and Lena Kacperska with contributions from Talal Almoallem, Ben Fletcher, Rose Zu, CFA, Rob Winder and Maxime Lopes, CFA Lopes.  Get in touch if you'd like to be added to the distribution list.

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The regional #capitalmarkets are growing fast and with it the competition for attention. Here are some compelling reasons why issuers that update their #investmentcase are more likely to attract the right investors and achieve an optimal #valuation for their stock. #investorrelations #equitystory #investment #MENA #GCC

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flynas Saudi Arabia is the fourth best low-cost airline in the world and first in the Middle East 2024 The Saudi company, #Flynas, won fourth place as the best low-cost #airline in the world for the year 2024 for the second year in a row, and maintained its top spot as the best low-cost airline in the #MiddleEast for the year 2024 for the seventh time in a row, according to the international organization Skytrax, which is considered the Oscars. In the aviation industry, it is the most important global #standard for excellence among airlines. Bander Almohanna , #CEO of Flynas, received the global rankings during a ceremony held in the capital, #London, to announce the annual Skytrax Awards for the year 2024, according to the Saudi Press Agency “SPA”. On this occasion, Almohanna explained that the success of Flynas in strengthening its position among the top 4 low-cost #airlines in the world and the first in the low-cost #aviation sector in the Middle East, is a success recorded in the name of Saudi Arabia, which today is at the forefront of the world’s countries in various fields, especially in the #travel and #tourism sector. Aviation, which received a large share of the attention and goals of the Kingdom’s Saudi Vision 2030. He pointed out that obtaining this award for the seventh time in a row reflects Flynas’s continued commitment to excellence in #products and #services within its expansion and #growth plan that it launched under the slogan “We Connect the World to the Kingdom,” in parallel with the National Civil Aviation Strategy to enable Saudi airlines to contribute to connecting the Kingdom with... 250 international destinations, reaching 330 million passengers, attracting 100 million tourists annually by 2030, and with the goals of the Pilgrims Program to facilitate access to the Two Holy Mosques. The winners of the #SkytraxWorldAwards are determined each year through a vote measuring the #satisfaction of millions of travelers around the world through comprehensive surveys conducted by Skytrax, making it the most distinguished award in the aviation industry worldwide. Flynas connects more than 70 domestic and international destinations via more than 1,500 weekly flights, and has transported more than 78 million passengers since its launch in 2007, and aims to reach 165 domestic and international destinations, as part of its plan for growth and expansion, in line with the goals of the Kingdom’s Vision 2030. GACA - General Authority of Civil Aviation - Saudi Arabia Ali Rajab Ministry of Transport and Logistic Services Edward Plaisted #ksa #investment #airlines #development #media #tourism #culture #tourism #umrah #covid19

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The modern public expects more than just acknowledgements of mistakes; genuine remorse and a commitment to change are crucial. Regret, once stigmatised, is now seen as a powerful tool for personal and professional growth. Explore the significance of engaging with #apologyculture and #ageofregret for authentic transformation and effective #reputationmanagement. Learn more: https://lnkd.in/ekr7GCRU

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Saudi Arabia has achieved the highest level of trust in the world, with 86% of citizens trusting their government. The 2024 Annual Barometer Index Report by Edelman, the leading global consulting and public relations firm, revealed the following. key findings:. > Saudis have a high level of trust (at 86%) in their government, which is the highest rate globally. Saudi Arabia also leads the global survey in the belief that innovation is well-managed. > In terms of trust in business, Saudi Arabia is among the world leaders with an impressive 78% of respondents expressing confidence in this institution. > More than 80% of Saudis place significant trust in government leaders and scientists, who they see as key partners in managing and regulating innovation. >The Kingdom ranks among the top countries globally for trust in AI regulation (56%), which highlights the country’s strong commitment to fostering and managing technological advancements effectively. By comparison, trust levels are much lower in other countries such as United States (24%), France and Japan (23%), the UK (18%), Germany (27%), and South Korea (28%). السعودية تتصدر مؤشر «إيدلمان» العالمي للثقة بقيادة بلادهم

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Forget "just" complying with ESG. In today's landscape, true leadership lies in unlocking the power of ESG to generate lasting shareholder value, says John Iossifidis, Group CEO of Al Ghurair in a new Op-Ed for ESG Mena. Read the full article here: https://lnkd.in/dEeDNAsr to discover his views on how companies can leverage #ESG excellence to become the most impactful and competitive forces of tomorrow. #ESGExcellence #SustainableInvesting #Decarbonisation #ESGImpact #GreenFuture #ESGMENA #corporatecitizenship #corporatecommunications #CEOInsights #leadershipcommunications #executivevoices #thoughleadership

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#AbuDhabi: The Powerhouse of the Future You might know it as the safest city in the world, the region's fastest-growing economy, or the leader in the 'Ease of Doing Business' index. But to truly understand Abu Dhabi, you need to look beyond the headlines. Here, rich traditions and tolerance weave a tapestry of cultures together A renaissance city, fueled by the visionary entrepreneurs, innovators, and artists who call Abu Dhabi home Abu Dhabi Powerhouse, a new campaign in collaboration with Reuters, goes beyond business. It explores what truly makes this emirate a powerhouse of the future and a place to build a life.

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Let the countdown begin

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The rapid evolution of generative AI is reshaping the landscape, revolutionising content creation across text, art, and music at an unprecedented pace. The surge begs the question whether there is even a place for human-generated content anymore. Should we continue teaching children traditional skills like essay writing, or will AI take the lead? #AI #fit4future #reputationmanagement #communication #humanmatters Read more: https://lnkd.in/ddffnyCb

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