Arlene Wainstein

This is an important piece of work by #Mepra and one that we should all consult as we continue to navigate the AI landscape. Fantastic and timely work by Margaret Flanagan and team. #communications #AI

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The facts: There is an entire generation of paying customers who are "done" with social media and "need a break". - Is this concerning? - Are we getting the basics wrong in terms of brand purpose and value creation? - Has the time come to pivot? - Is it time to take "authenticity" and "community" from the drawing board to the field? - What will it take to plug Gen Z back in? - Has the time come for Heads of Brand and Marketing to be more agile, flexible, and move at the speed of culture? Thank you, Mary S., business lead at MSL Group Middle East ; Mohammad El Tayech, strategic planner at TBWA\Raad; and Laura Gleadhill, general manager at Keyade Middle East, part of GroupM MENA for sharing your candid thoughts. Cue brands and marketers: This story has been a hot minute in the making ... and it's definitely worth 3-minute read! So, if you haven't had your morning dose of reading over a coffee / herbal tea / glass of water yet, now would be as good a time as any. To the rest of you who shared your off-the-record comments, you know who you are, and I remain grateful for your contributions to the industry-uplifting chatter. If you have an opinion on where the industry ought to go and what it needs to do, and would like to be heard, I’d love to hear from you. You know where to reach me: anup.oommen@motivate.ae.

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Got a phone call today asking: Do you interview only C-suite executives? I said, no. It's because of stories like this: Campaign Middle East spoke to Nour H. - a mother first, a marketer next, who explained why it's time to rewrite the playbook. While traditional marketing hammered on about the 7Ps of marketing, including product, price, place, promotion, people, process, and physical evidence, the new era of marketing has also demanded a few more Ps such as purpose, personalisation, and co-creation partnerships. But in the pursuit of "purpose" within positioning, brands shouldn't forget the end goal (beyond sales) of creating real value, having a real impact, and solving a real problem to ease people's lives. Thank you, Nour, for an open, honest, and candid conversation, proving the on-the-ground, raw impact of effective campaigns.

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Authenticity, inclusivity, sustainability, and community. If I had 2 dirhams for every time these words came up in conversation over the past week - I'd probably be able to pay off the loan on the new car. The silver lining to an industry in flux? A generation that spoke but didn't act has given way to a generation that both speaks and acts. Looks like it's time for all brands and marketers to follow suit. (keyword: All) Experts from the industry (both young and old) spoke to me this week, and counselled caution saying that Gen Z “attitudes can’t be ignored” especially since they “have the power to make or break a brand”. Thank you to GroupM MENA's Nay Riachy; TBWA\Raad's Mohammad El Tayech; MSL Group Middle East 's Mary S.; and Keyade Middle East's Laura Gleadhill for the honest opinions. #Marketing #Advertising #Campaigns #Authenticity #Inclusion #Personalisation #Sustainability #Community

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More and more, the traditional one-way and two-way communication models are giving way to omnidirectional approaches. Are you familiar with the echoverse? Read on to explore this shift in communication dynamics. #marketing #communication_channels #the_echoverse

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The PR and Corporate Communications industry has undergone significant evolution, driven by advancements in #technology, changing consumer expectations, and the #globalization of markets. As communicators, it's essential to stay agile and adaptable, continually embracing new trends and strategies to effectively engage with audiences in an ever-evolving landscape. Role of story telling has assumed far greater significance today. Furthermore, Companies operating on a global scale, must navigate cultural nuances and adapt messaging strategies to resonate with diverse audiences worldwide. This requires an increased emphasis on cultural competency and the need for localized communication approaches. Read More: https://lnkd.in/gJbtnyD5 #storytelling #BrandStories #Reputation #Globalization #CorporateCommunications #PR Biocon Biologics Biocon

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Those who drive the public relations and media engagements of Governments and Organizations believe that once a piece of communication gets prominent mention in the print, electronic and new media their job is done. This is not true in all cases. We still have locations where access to such 'sophisticated communications " is nill or near zero. So in planning media and communication engagements ensure you factor this in and see traditional communication - face to face meeting, engagements of community leaders as agents of communication, dance drama , etc- as part of your possible strategy

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I’ve shared previously that I made the leap from the agency world to the corporate sphere in 2018 because I couldn’t pass up the opportunity to be part of PMI’s remarkable transformation. At the time, I was mainly focused on the chance to “unsmoke” the world—consigning cigarettes to the ash heap of history. What I didn’t anticipate is how quickly PMI would progress against its other goals as it works to have a net positive societal impact.   Case in point: Earlier this week, Forbes placed PMI in the no. 1 spot on its Net Zero Leaders ranking. This means it considers PMI the U.S. public company best positioned to reduce its greenhouse gas emissions.   This is far from the first eco-recognition my employer has earned, but it really put PMI’s progress into perspective for me. The work we’re doing on what our CEO has called our “path to better” isn’t about PR and perceptions. It’s about numbers and facts. Dig deeper into the impact we’re having on the environment, our communities, and the lives of adults seeking a better alternative to continued cigarette use, and you’ll find we are genuine agents of change. In my role leading Corporate Citizenship at PMI U.S., I’ve been empowered to put what I think of as our “money and muscle” behind causes that matter deeply to us, including supporting military veterans, contributing to women’s empowerment and economic equity, and advancing smart solutions to community issues.   I’ll share more about those initiatives in the coming weeks. For now, I want to send a shout-out to our Chief Sustainability Officer, Jennifer Motles, and her entire team for getting us to this point. I encourage everyone to take a look at the Forbes list and their rationale for putting PMI at the top—including great insights from Jennifer about the competitive advantages that accrue from sustainability leadership. (link in comments)   I couldn’t be happier that I took that leap.   #sustainability #leadership #purpose

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It's out! My two cents on why we as Communications Professionals need to evolve really quickly so we can continue to deliver relevant corporate reputation programmes for our clients and create real impact. More on this in our Insights section on our brand new website 🚀 #corporatereputation #AI #PR #futureofcomms

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I wrote a piece for Campaign Middle East about the importance of PR in integrated communications. Essentially, by incorporating diversity of thought from different marketing disciplines and cultural reference points, marketing strategies can be more impactful. Having PR involved in the creative process from the start should lead to more innovative ideas that work in earned media and reach the right audiences. I’ve loved putting this into practice at Current Global MENAT and working with our friends across MCN | Middle East Communications Network. When creative agencies are not only willing to integrate PR into the mix but tailor ideas to work harder for earned media, you truly get the best outcomes for clients.

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It's been a messy, emotional and complicated week this week for your faithful editor, his second in Dubai, and one that he'll happily put behind him. One of the few joys, however, was putting together the latest Miscellany and learning more about playbook-itis, why the influencer industry needs guardrails, the power of rapid response (or not), CEO empathy and private equity, making a genuine apology, and much more. So enjoy, hug your loved ones, reach out to old friends, and stay healthy. #communications #publicrelations https://lnkd.in/dHjTxTu9

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What are the trends in marketing thought leadership and how can polling give your brand an advantage? Join #B2BMarCom on May 23 to learn more.

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Reflecting on the remarkable outcome of the two-day #CapitalMarketSummit, successfully hosted by Dubai Financial Market This year's Summit surpassed expectations, convening over 60 distinguished speakers and engaging more than 1000 delegates in insightful discussions aimed at propelling the regional capital markets forward. From dissecting the latest global and regional market trends to unveiling Dubai's strategic initiatives, particularly the transformative technological advancements catalyzed by D33 and the government's ambitious privatization plan, the Summit explored the pivotal factors shaping the evolution of our capital markets. The collaborative spirit between international and regional markets was evident, highlighting the collective effort required to drive meaningful progress. Notably, the #CapitalMarketSummit fostered constructive dialogues on the convergence of virtual assets with traditional financial institutions, heralding a new era in finance. Additionally, discussions delved into the pivotal role of DFM's groundbreaking platform, ARENA, in facilitating capital raising endeavors for a diverse spectrum of enterprises, including family conglomerates, SMEs, and businesses seeking growth capital. The Summit serves as a quintessential showcase of Dubai's unique qualities. The Dubai Capital Market exemplifies the Emirate's deep-rooted commitment to innovation and pushing boundaries. Just as Dubai never settles for complacency, but rather is driven by an insatiable thirst for progress, the same holds true for its Capital Market. With a dedicated team of 20 professionals on the ground, Edelman Smithfield takes great pride in contributing to the success of the #CapitalMarketSummit, collaborating closely with the dynamic team at #DFM. Here's to a future filled with continued success and innovation in financial markets! #CapitalMarketSummit #DFM #Dubai

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For years, PR strategies relied on the traditional playbook, press releases, media events, and the tried-and-true methods. While effective, a sense of stagnation set in. Reaching target 'publics' felt increasingly difficult, and messages were not generating the connection it once did. Then, a realisation struck that the world is becoming digital. People are constantly online, scrolling through feeds and browsing websites. Digital Marketing became more than a choice. With the beginning of dotcom, e-commerce to social networking sites, crafting engaging posts, optimization of websites for search engines, AI and the future. The impact is undeniable. Digital Marketing through technology, fosters direct connections with an audience, people has power to opine, with responsibility. It continues to transform and create many opportunities. #digital #marketing #digitalpr #pr #communications #orm #publicrelations

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This is quite a provocative piece on how #AI will replace most of #publicrelations and what people in PR can do to prepare. It provides a glimpse of the future not what the future will become. https://lnkd.in/eXtbVzhy

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