We're favouring fun over formality with our latest campaign for du📱😁 Earlier this month, our 'Business Starter' campaign for du featuring mysterious blue men created intrigue, speculation and curiosity amongst consumers across Dubai. Departing from traditional B2B advertising norms, the week-long teasers across OOH, website takeovers, press, PR blitzes and social media, had no mention of the brand, product, pricing, promotion or offer. But it didn't stop there. The campaign, opting for creativity over convention, also created gamified elements and CGI to accompany the omnichannel teasers. The campaign highlights du's commitment to supporting small and medium enterprises in the UAE, with the message that 'the extra help your business needs is coming soon' 🤝 Another example of how in the age of transformation, bold strategies can generate good growth. Read more in Campaign Middle East 👇 https://lnkd.in/e26cHVRS #GoodGrowth #B2B #TeamMindshare
نبذة عنا
Mindshare is the MENA region’s premier global communications group, located in 10 countries across the GCC, Levant, and North Africa. As the first independent agency launched in the region, Mindshare MENA has been a pioneer in the field of creative communications since 1999. Each office is dedicated to forging competitive marketing advantage for businesses and their brands based on the values of speed, teamwork and provocation. Mindshare is part of GroupM, which oversees the media investment management sector for WPP, the world’s leading communications services group
- الموقع الإلكتروني
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http://mindshareworld.com/mena
رابط خارجي لـ Mindshare MENA
- المجال المهني
- خدمات الإعلانات
- حجم الشركة
- ٢٠١ - ٥٠٠ من الموظفين
- المقر الرئيسي
- Dubai, United Arab Emirates
- النوع
- شركة يملكها عدد قليل من الأشخاص
- التخصصات
- Business planning & consultancy، Offline & online buying، Communication channel planning & implementation، Research: Consumer insights, campaign tracking along with econometrics & ROI modeling، و 360 Digital solutions (Search, Social media, Mobile & mainstream)
المواقع الجغرافية
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رئيسي
Business Central Towers, Level 45, Tower B
Dubai Internet City, Dubai, UAE
Dubai، United Arab Emirates 35661، AE
موظفين في Mindshare MENA
التحديثات
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أعاد Mindshare MENA نشر هذا
Media Lead at du Telecommunications | Digital Strategist | Hybrid planning | Equestrian | Host at Real You Show | Speaker
When B2B planning becomes fun 💙 Our teams at Mindshare MENA and TBWA\Raad truly brought the Business Starter campaign to life with nothing but a non traditional touch of advertising. While the campaign highlights our commitment to supporting SMEs, it also showcases the power of creative, integrated marketing and media strategies and that's exactly what our partners did. I personally loved seeing our teams have fun with it and so did we. Heres to content that not only informs but also entertains. Ibrahim Al Mayahi Al Nuaimi Eman Murad
Du has departed from traditional B2B advertising norms for its latest ‘Business Starter’ teaser campaign. Instead of favouring formality, the brand has opted to play on curiosity, intrigue, and the mysterious. For a whole week, Du ran a campaign with a creative of a “blue man” without any mention of the brand, product, pricing, promotion, or offer. The campaign was launched by du and their media partner, Mindshare MENA, part of GroupM MENA, while the concept was a brainchild of du and their creative partner, TBWA\Raad. #creative #media #telecomms #B2Bcampaigns
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أعاد Mindshare MENA نشر هذا
I'm thrilled to be part of the team behind the launch of the latest digital marketing campaign #BeTheFirst! 🥇 It is an invitation for travelers who embody the pioneering spirit to experience & connect with the unique beauty of The Red Sea on the coast of Saudi Arabia 🇸🇦 Visit our website: visitredsea.com & #BeTheFirst to discover the unparalleled experiences that await. A special shoutout to our agency partners: Beautiful Destinations & Mindshare MENA #TheRedSeaUnlocked #VisitRedSea #Vision2030 Red Sea Global
#BeTheFirst to unlock summer on Saudi's west coast and tread where a few have ventured! Learn more about our untouched paradise. #VisitRedSea #TheRedSeaUnlocked
The Red Sea
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أعاد Mindshare MENA نشر هذا
Our CEO Amer El Hajj discussed the impact of diverse inclusion on a brand’s bottom line, its importance in the workplace, and its positive impact on media and advertising at Capital Club Dubai’s ‘Monetization Of Inclusion’ panel talk. Thank you to Eleni Kitra from KITRA INCLUSIVE Leadership Partners for hosting the panel and amplifying practical strategies to leverage inclusion. Watch the full discussion here: https://bit.ly/4cnWqZE #diversityandinclusion #diversity #inclusion #groupm #groupmmena
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أعاد Mindshare MENA نشر هذا
Snapchat visited our team in Beirut this week and ran them through the Snap Academy; covering Audience, Product, Signals and an Ads manager overview. A big thanks to the Snap Inc. MENA team for upskilling our people and sharing their latest updates. #groupm #groupmmena #socialmediamarketing #groupmsocialsessions #mindshare #wavemaker #essencemediacom #keyade
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أعاد Mindshare MENA نشر هذا
During the second session of our partner educational series, we took our clients from the four core agencies through the latest marketing trends in gaming, how to reach a new audience, and how to identify and understand different gamer personas to foster deep authentic connections within the fast-growing gaming community. Many thanks to our partners Amazon Ads, DIVISION, Yazle Global, and Evolution for their insightful talks, to Sony MEA for their Plug & Play installation, and to Mars for the delicious treats! Amazon Ads: Camilla Gutteridge – Amazon Ads MENA Gaming Lead Division: Nabil Moutran – Founder & CEO Yazle: Jamie Atherton – Global Managing Director Dylan Temple-Heald Heald – Regional Commercial Director Evolution: Samantha Billingham – Head of Strategy Rabih El-Khoury - Partner Wavemaker MENA EssenceMediacom MENA Mindshare MENA Keyade Middle East #groupmmena #groupmgamingday #gaming #gamification #gamingtrends
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أعاد Mindshare MENA نشر هذا
We are proud to announce the success of our blood donation drive in our offices in Beirut, in collaboration with the Lebanese Red Cross. This initiative exemplifies our commitment to fostering a spirit of community and supporting those in need. Blood donations are critical for various medical procedures, and every contribution plays a vital role in saving lives. We extend our sincerest gratitude to all our employees who participated in this meaningful event. Their acts of generosity will have a lasting impact on countless individuals within our community. 🩸💙 Mindshare MENA Wavemaker MENA EssenceMediacom MENA Keyade Middle East #GroupM #Wavemaker #Essencemediacom #Mindshare #Keyade #lebaneseredcross
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أعاد Mindshare MENA نشر هذا
We are proud to announce the success of our blood donation drive in our offices in Beirut, in collaboration with the Lebanese Red Cross. This initiative exemplifies our commitment to fostering a spirit of community and supporting those in need. Blood donations are critical for various medical procedures, and every contribution plays a vital role in saving lives. We extend our sincerest gratitude to all our employees who participated in this meaningful event. Their acts of generosity will have a lasting impact on countless individuals within our community. 🩸💙 Mindshare MENA Wavemaker MENA EssenceMediacom MENA Keyade Middle East #GroupM #Wavemaker #Essencemediacom #Mindshare #Keyade #lebaneseredcross
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أعاد Mindshare MENA نشر هذا
“To succeed, you need the right combination of hard work, talent, ability to build strong strategic relationships and a great company culture.” In our third Next Era: Growth Session we featured Emilie Wahab Harb, Managing Director at L'Oréal Liban. Emilie shared valuable insights on resilience, leadership, and fostering a culture for success. Our interviewer, Hana Kaddaha Khatib, COO of Efficiency Hubs and Regional MD of GroupM Lebanon, engaged Emilie in a thought-provoking discussion on navigating challenging times, leading with empathy, and instilling the right values throughout an organization. Take a look at the highlights video below and check out our other Next Era episodes on our YouTube channel here: https://lnkd.in/d4JAdkN5 A special thanks to the team at L’Oréal Lebanon, Hana and Emilie for their insights and to our audience for sharing their thoughts on the session! Ramzi Abaza samira franjieh Lilian Abou Hamdan Christina Maalouf Karim Kanso Nay Riachy Maya Ghanem #groupmmena #nextera #nexteramedia #nexteragrowthsession #leadership #loreal #companyculture
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As Eid Al Adha approaches we wish you and your families a blessed and peaceful holiday! #mindshare #groupm #groupmmena #eidaladha #eidmubarak