How is healthcare marketing evolving and why does that matter for brands? Bill Bayer, Mindshare USA's Managing Partner, breaks down some key learnings from MediaPost's Insider Summit. ⭐️ Modernizing HCP marketing: We need to meet physicians where they are ⭐️ The patient experience: It's not a buzzword ⭐️ AI in pharma: Separating hype from reality ⭐️ Moving forward: Embracing a future of innovation ⬇️ Read more from Bill.
I recently attended a Pharma & Health marketing summit in PA. It was a great opportunity to build connections, collaborate, and to learn. Some takeaways below.