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It doesn't get much sweeter than a custom-built Candyland 🍬🍫 In collaboration with Evolution and Build, we're beyond excited to have bought the flavours of the Middle East to Roblox with a unique Perfetti Van Melle Chupa Chups gaming experience 🎮 'Candyland Paradise' amplifies the culture of the region through a visually immersive journey through sunny sand dunes, traditional Arabian camps, bustling souks and regional landmarks including a replica of Chupa Chups' flagship store at the Mall Of The Emirates. Chupa Chups continues to pioneer marketing innovation in the region, and this activation demonstrates their dedication to providing consumers an experience where imagination, social interaction and fun, come together. 🟠 The pre-launch results have been outstanding, with over 100,000 organic unique visitors over two weeks. Keep an eye out for our supporting activations within the Roblox World, and social media. Shoutout to the team behind this epic campaign - Milad Rouhana, Sinatra Carneiro, Vikrant Shetty, Marc Ghosn, Fayaz Hussain, Youssef Raad, Rengin Özeren, Marios Tirkides, Samantha Billingham, Matt Kattan 👏 #perfettivanmelle #chupachups #gaming #roblox #mena #dubai #malloftheemirates #innovation #middleeast #media #advertising Read more in Media-Avataar MENA 👇 https://lnkd.in/dfC7bKQk