N.Y. Red Bulls
The N.Y. Red Bulls are converting seating for media members at Red Bull Arena into a new premium offering called The Box Seats. Fans sitting in The Box Seats, 188 total seats directly behind the teams’ benches and either side of the player walk-out tunnel, can access a renovated lounge with all-inclusive food and beverage, dedicated seating, valet parking, a private entrance, and in-seat service in ultra-premium seats, as well as priority to purchase their seats for third-party events at the venue. Box Seats memberships are being sold on a season-long basis now to Red Members; non-Red Members can join a wait list for whatever inventory remains afterward. Per-seat pricing wasn’t disclosed by the club.
“This is falling in between where our club seats were and our suites are, where you can buy individual seats but still get the high-end amenities you get with the suites,” said
Shaun Oliver, VP/Operations at Red Bull Arena.
The Box Lounge, which will have a naming rights partner, will offer high-end food options and all-inclusive liquor, beer, wine, and soft drinks in a newly renovated space that was previously Bulls Corner, a concessions area for season ticket holders, known as Red Members. Fans in the Box Seats’ 32 front row seats, now known as the Manager’s Box, receive the above amenities as well as access to their seats for third-party events and an exclusive path directly to their seats through the Red Bulls player tunnel. Media members, meanwhile, will be relocated from their prime real estate to Section 222, with a new workroom built for them there.
The project, designed by Populous, which worked on a suite renovation project at the 13-year-old Red Bull Arena several years ago, will take place this offseason and be ready for the 2025 MLS season. The club is in the process of securing a contractor to build the new premium lounge and seating, but wouldn’t disclose the overall cost of the project. The new premium work will coincide with
the club’s larger training ground project, designed by Gensler, which should open in Morris Township, N.J., by the end of 2025.
N.Y. Red Bulls
