Menu
SBJ in Paris

Keep up with the latest from the Summer Games with SBJ's Rachel Axon

Marketing and Sponsorship

Livvy Dunne social media post helps Pirates see boost in Skenes, Jones merch

Skenes’ girlfriend and former LSU gymnast Livvy Dunne posted a photo on Snapchat sporting a “Skenes/Jones ’24” t-shirt, a post that on its own “boosted sales of the shirt by 1,400%"Livvy Dunne
It is becoming increasingly clear "just how popular" the Pirates' young pitchers have become, as there has been a massive increase in merchandise sales around Ps Paul Skenes and Jared Jones in recent months, according to Hudson Warm of the PITTSBURGH POST-GAZETTE. The other day, Skenes’ girlfriend and former LSU gymnast Livvy Dunne posted a photo on Snapchat sporting a “Skenes/Jones ’24” t-shirt, a post that on its own “boosted sales of the shirt by 1,400%.” The front of the shirt features the names of Skenes and Jones “printed in gold and stacked between thin lines beside a white ‘24’, imitating a presidential campaign logo.” At Pittsburgh merchandise store Yinzers in the Burgh, Skenes’ name “echoes across rows of apparel.” The store has seen a “30% bump in Pirates gear sales due to the enthusiasm the pitchers are generating.” Abby Larotonda works at Rally House, a sports gear chain, on the North Shore, and said that Skenes’ apparel “has been flying off the shelves.” Larotonda said the jerseys are the “hardest to keep in stock.” At OGH Sports, the young Pirate’s apparel “is selling fast.” PGH Sports’ JJ Lee said that the store stocked jerseys around a week and a half ago, and “they are already out of most sizes” (PITTSBURGH POST-GAZETTE, 7/2).

SBJ Morning Buzzcast: July 23, 2024

Start your morning with Buzzcast with Austin Karp: Warner Bros. Discovery thinks it can match Amazon's NBA deal; Jim Phillips comes out swinging during ACC Media Days; Calgary looks to finally be getting a new NHL arena; and Ohio State football fans are buying up season tickets in bulk.

NBC’s Dan Hicks, Fox Sports’ Ben Valenta and NBA media rights deal nearing the finish line

On the pod this week, with strong viewership in the books for both the Euros and Copa America, SBJ’s Austin Karp brings in Fox Sports SVP Ben Valenta to break down numbers around the “Summer of Soccer.” NBC's Dan Hicks joins us from the Open Championship at Royal Troon to talk golf, plus his upcoming assignment at the Paris Olympics alongside his longtime TV partner and swimming gold medalist Rowdy Gaines. And SBJ's Mollie Cahillane also stops in as the NBA media rights deal gets closer to the finish line.

SBJ I Factor: Jess Smith

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Articles/2024/07/03/pittsburgh-pirates-pitcher-merch-paul-skenes-jared-jones

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Articles/2024/07/03/pittsburgh-pirates-pitcher-merch-paul-skenes-jared-jones

CLOSE