Menu
SBJ in Paris

Keep up with the latest from the Summer Games with SBJ's Rachel Axon

Leagues and Governing Bodies

MLS beginning to outgrow stadiums amid soccer's rising U.S. popularity

LAFC and the Galaxy drew 82,110 to the Rose Bowl last JulyShaun Clark/Getty Images
MLS is "beginning to outgrow" its soccer-specific stadiums -- most with fewer than 26,000 seats -- due to the sport's "exploding in popularity across the U.S.," according to Kevin Baxter of the L.A. TIMES. On Thursday, when the Galaxy and LAFC renew their rivalry at the Rose Bowl, the game “could draw as many as 75,000 people” -- which would be the second-largest crowd in league history behind only the 82,110 the two teams drew at the Rose Bowl last July. Both of those figures are “more than three times the number of fans” the teams they can fit into their soccer-specific stadiums. A little more than halfway through the season, the league is “stretching at the seams,” having already drawn more than 6.73M fans, a “jump of more than 7% from this time last year.” Baxter notes 25 of the 29 teams are drawing larger crowds than they did last season and nine teams, including LAFC, are “playing to 100% of their stadium’s capacity.” But MLS EVP/Properties & Events Camilo Durana said, “The soccer-specific stadiums provide a lot more than just capacity. It’s better sight lines. The camera angles provide a much better broadcast experience. Our clubs can actually own the facility and dictate the schedule. All that delivers a much better experience.” Baxter adds the cozy confines also "drive up demand for tickets.” The listed capacity for LAFC’s BMO Stadium is 22,000, but the team “regularly draws more than that, creating an intimidating atmosphere for visiting teams” (L.A. TIMES, 7/2).

SBJ Morning Buzzcast: July 24, 2023

News from the IOC in Paris, talks about an 18th NFL game and monster TV ratings for the WNBA All-Star Game

Yahoo Sports’ Missy Franklin, NBC's Mallory Weggemann and the latest on NBA media rights

On this week’s pod, the NBA rights deal is coming into focus and SBJ’s Austin Karp and Tom Friend break down the latest. Plus, with the Paris Opening Ceremony coming up on Friday, 5-time Olympic gold medalist Missy Franklin chats with Karp and 3-time Paralympic gold medalist Mallory Weggemann catches up with SBJ’s Mollie Cahillane, with both talking about their Olympic experiences and new roles during these Games.

SBJ I Factor: Jess Smith

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Articles/2024/07/02/mls-outgrowing-stadiums

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Articles/2024/07/02/mls-outgrowing-stadiums

CLOSE