EverPass Media acquires UPshow for NFL 'Sunday Ticket' commercial streaming

The NFL and RedBird Capital's joint venture, EverPass Media -- which owns the commercial rights to “Sunday Ticket” -- has acquired UPshow, a “platform with the tech capabilities to allow commercial establishments to stream live sports,” according to Lillian Rizzo of CNBC.com. With the acquisition, “bars, restaurants, casinos and other businesses will be able to stream ‘Sunday Ticket’ games.” Until recently, they could “only do so through a subscription to satellite TV provider DirecTV.” DirecTV will remain as a distributor to bars and restaurants, however. EverPass signed a nonexclusive deal with DirecTV last year to continue to distribute “Sunday Ticket” games, giving it the ability to reach deals with other distribution platforms. This week, Everpass also brought on a new investor -- announcing that TKO will enter the ownership group. EverPass is also “looking to become a distributor for other content in addition to ‘Sunday Ticket’ and the NFL” (CNBC.com, 7/2).