The organization's value has risen 87% from $1.57B in 2021 to $2.9B now David Sherman/NBAE via Getty Images
The growth of the T’Wolves' brand this past season is “showing up in the team's bank account,” as the team's total revenue “reached a new high” this year, according to Nick Williams of the Minneapolis STAR TRIBUNE. The team, coming off a run to the Western Conference Finals, “declined to provide specific revenue figures” for this past season. But the organization -- whose value has risen 87% from $1.57B in 2021 to $2.9B now -- saw a “flurry of merchandise sales, more expensive regular and postseason tickets sales and sponsorship revenue during that time.” T’Wolves COO Ryan Tanke said that the team expects “to break those records during the upcoming season.” He added that the T’Wolves have a “huge opportunity to land a new jersey patch sponsor” after its three-year deal with Aura expires at the end of the season. Tanke “expects the team will announce a new jersey patch sponsor by the end of summer.” He said, “There's a lot of interest, I would imagine, as our team's success and our national and international profile continue to lift.” Williams noted the team's fanbase has a “sizable geographic reach.” Entering the 2023-24 season, the T’Wolves “boasted the nation's largest fan base of any NBA team by number of counties, with 270 counties choosing the team as their favorite.” This past season, the Wolves had 41 consecutive sellouts at Target Center, the “most since the team's inaugural season in 1990.” Tanke said that for the “first time in more than 30 years,” the T’Wolves have “more than 10,000 full season ticket memberships.” Tanke: “Everything that we've been trying to achieve over the past several years is all baked into this idea of doubling our fan base over a five-year period of time. This season certainly accelerated that” (
Minneapolis STAR TRIBUNE, 6/27).
