RACER’s Kelly Crandall reported Valvoline has extended its partnership with Hendrick Motorsports that “includes an increased presence” on William Byron’s Chevrolet. The company will remain a "full season associate" on all four NASCAR Cup Series entries for Hendrick Motorsports through the 2029 season. On Byron’s No. 24 Chevrolet, Valvoline will be a "primary sponsor" in eight Cup Series races this season (from a previous three) and “six races in each year from 2025 through 2029.” Valvoline’s increased sponsorship “makes the No. 24 sold out on partnerships.” Driver Kyle Larson will continue to carry the Valvoline colors in an annual three-race primary sponsorship that “will also go through the 2029 season” (RACER, 6/26).
LONG-LASTING: In Green Bay, Richard Ryman noted the Packers and Associated Bank “renewed their long-standing partnership" which “dates to the team's founding” in 1919. Terms of the deal were not announced. The renewed and expanded deal includes Associated's continued sponsorship of the Associated Bank Gate at Lambeau Field and the Associated Bank Club Level in the Lambeau Field Atrium. Associated Bank also contributed to the Packers successful effort to host the 2025 NFL Draft in Green Bay (GREEN BAY PRESS-GAZETTE, 6/27).
