A President Joe Biden campaign official indicated that they are “aiming to reach the millions of viewers” expected to tune in for the Copa América tournament through a "seven-figure ad blitz and organizing effort," according to Monica Alba of NBCNEWS.com The official said that the re-election team hopes that it “can score with a diverse and hyperengaged audience that may not be that dialed into politics or the 2024 race.” A "30-second spot -- titled 'Gooaalll!' -- will air in swing states that are hosting matches over the next month,” like Nevada, Arizona, Georgia, Florida and North Carolina. The ads will “run in both English and Spanish" and are set to “air on radio and digital platforms in battlegrounds, as well.” The Biden official said that throughout the tournament, the Biden campaign will “try to take advantage of high-visibility moments around the dozens of games to stand up digital billboards and run ads at bus stops.” It will also begin “selling campaign swag in the style of classic soccer jerseys.” The re-election effort will host watch parties with "top surrogates at various campaign offices in battleground states to recruit volunteers.” In a “first-of-its kind” plan, the campaign will also “sponsor organizing events at sports bars and restaurants showing the games, starting in Nevada and Arizona” (NBCNEWS.com, 6/20).
