The sports industry is undergoing rapid and unprecedented changes, fueled by various factors such as the surge in streaming platforms, the increasing social influence of athletes, transfer portals, NIL deals, sports betting, and the remarkable growth of women’s sports. These dynamics are reshaping the industry permanently, calling for innovative thinking and fresh perspectives.
The Forty Under 40 cohort represents the vanguard, poised not only to guide us through this evolution but also to lay the groundwork for the industry’s future. At Ally, a leading brand voice in the sports ecosystem, we champion groundbreaking ideas, the dismantling of barriers, and embrace disruption.
It is an honor to participate in SBJ’s esteemed Forty Under 40 franchise, acknowledging the brilliant young minds shaping tomorrow’s sports landscape. Congratulations to this year’s honorees; you not only have an Ally in us but also fervent supporters.
I would be remiss if I didn’t shout out our rock star, Steph Marciano, for making Ally unmissable in the world of sports.
Andrea Brimmer is chief marketing and PR officer at Ally Financial, a presenting sponsor of SBJ’s Forty Under 40.
