Atlanta Falcons
Atlanta Falcons Birds Eye View Series
The series featured game footage captured from the interior of the roof at Mercedes-Benz Stadium. The intricate post-production editing, including motion tracking for a video game-like effect, drew the largest engagement in Falcons history and set it apart from traditional sports highlights. The series generated 30.5 millionimpressions, more than 919,000 engagements and 100.9 million video views. Overall, the achievements in engagement, production quality and innovation left a mark on sports social media.
Las Vegas Grand Prix
F1 Las Vegas: Inaugural Race Week
F1 Las Vegas used outside-the-box thinking, combined with consistent and unique content, that resulted in rapid growth across all social platforms. The inaugural race’s social media accounts offered comprehensive race coverage that went beyond the on-track action to connect with longtime fans and engage new ones. The accounts also relied on more than 40 content creators from around the world to continue to elevate their social presence and to help draw attention to the race on the Vegas Strip.
NBA
The Larry O’Brien Trophy’s NBA Finals Bucket List
This unique way to tell a story via social media gave the NBA’s championship trophy a distinct identity and personality. The Larry O’Brien Trophy visited 50 tour stops in six weeks before arriving at the 2023 NBA Finals. The campaign had 186 million video views and reached its end goal of doubling international digital viewership. The campaign used the power of content, storytelling and earned media to reach millions of new and existing fans and create a global countdown to the start of the NBA Finals.
WWE WrestleMania XL Kickoff
The free-to-attend WrestleMania XL Kickoff event streamed live on social media from the T-Mobile Arena during Super Bowl LVIII Week in Las Vegas, serving as a precursor to the WrestleMania event in Philadelphia. With more than 4.7 million live viewers across all social media platforms, the event shattered records, including amassing 100 million social media views within the first 12 hours, the most in WWE history. The innovative use of social media demonstrated the WWE’s ability to captivate audiences through digital platforms.
Monumental Sports & Entertainment
Washington Wizards DMV Music Portal
The Wizards used a unique content strategy to enrich their digital content library and strengthen their ties to the community with monthly artist spotlight features, allowing fans to discover emerging music talent from the D.C.-Maryland-Virginia region. By leveraging their sizable social following of more than 11.3 million, the Wizards provided exposure to artists within their fan base, further connecting the community.
